On today's episode, we discuss measurement in connected TV (CTV) advertising. "In Other News," we talk about the most interesting part of US programmatic video advertising in 2022 and whether or not it's time to hit play on movie theater ad buys. Tune in to the discussion with senior platform experience manager at MNTN Imani Clark and our analyst Ross Benes.
Audio
| Mar 31, 2022
This year, 57% of US video ad spending will go to linear TV, a decline from 62% in 2021 and 71% in 2020. By comparison, ad spend share is increasing for connected TV (CTV) and other digital formats such as social video.
Article
| Jun 7, 2022
NBCU is searching for new standards in video advertising: The network is challenging competitors and bringing new solutions across the fragmented industry.
Article
| May 2, 2022
App ads are currently display-only, but video ads should appear by the end of 2023. Driverless ride-hailing remains mostly a novelty, but service is rapidly expanding. Numbers rise along with concerns. Ride-hailing AVs have been cruising the streets in only a handful of markets, but their numbers are increasing. At the same time, getting regulatory approval remains a major challenge.
Report
| Oct 31, 2023
This makes it a compelling choice to reach viewers on mobile devices and TVs, as well as via traditional horizontal video ads and vertical integrations with Shorts. Sources. Qustodio.
Report
| Aug 23, 2023
Global digital video ad revenues will top $360 billion in 2027, according to Omdia. That’s up more than $170 billion from this year. By contrast, video subscription revenues will rise about $30 billion over that period and remain below $120 billion in 2027.
Article
| Nov 28, 2022
TikTok poses a threat to YouTube’s US video ad business: By 2025, YouTube’s lead over TikTok will shrink to $930 million, from $4.3 billion in 2021, per our forecast. Against that backdrop, it’s easy to see why YouTube launched Shorts in late 2020 to combat TikTok’s strength in creator-driven short clips for smartphone viewing.
Report
| Jul 18, 2023
Forecasts
| Dec 13, 2022
Source: Insider Intelligence | eMarketer
Forecasts
| Dec 13, 2022
Source: Insider Intelligence | eMarketer
Programmatic is on track to capture a growing share of ad dollars as advertisers embrace the flexibility and control that comes with automation.
Article
| Mar 19, 2024
The shifts that will impact 2024’s video ad landscape. Retail media dealmaking (and Prime Video’s introduction of ads) has reshaped our CTV expectations. Methodology: Data is from the October 2023 ViewNexa report "How to Follow the Audience." 1,000 US consumers ages 18+ were surveyed online during August 2023 by Sapio Research.
Article
| Dec 5, 2023
The industry activist group—a project run by former doctor Krzysztof Franaszek—gained mainstream notoriety in June when it released a report alleging that 80% of Google video ads were misplaced on sites that did not meet the company’s standards.
Article
| Dec 21, 2023
Chart
| Jul 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Jul 1, 2023
Source: Insider Intelligence | eMarketer
Ad spending is moving to CTV, and marketers want to compare performance on CTV with video ad campaigns on mobile web and mobile in-app delivery. Industry KPIs, Insider Intelligence’s new benchmarking tool, lets advertisers evaluate the performance of their video ad dollars.
Article
| Feb 16, 2023
It will contribute to some of the highest levels of video ad spending dollars among the 10 video ad markets we forecast this year. Brazil’s $2.88 billion (BRL 14.89 billion) video ad market will be more than Germany and France’s combined ($1.93 billion). Video will have the highest share of digital ad spending in Mexico.
Report
| May 10, 2023
Lean into video ads. Text and image ads dominate on Google, but on social platforms like TikTok, Instagram, and Pinterest, video ads can appear in search results. Advertisers can reuse ads they’re running in other places on the social platforms. Try takeovers.
Report
| Jun 14, 2023
This may lead to additional mobility-conscious video ads, as well as native display ads on heads-up displays and dashboards. Predictions. The new version of CarPlay will cement its central place. Consumers already prefer to connect their phones to their cars, and the latest version will give them more reasons to do so. Embedded systems will coalesce around Android Automotive.
Report
| Nov 30, 2023
And just in general sort of overlaying all of this as just rapid growth of video advertising. Marcus Johnson:. Okay. So I've got mostly the biggest slice of the economy. Then you've got some spending on by advertisers, some ad spending from advertisers, media and entertainment bouncing back from the writer strike, tech improving.
Audio
| Feb 22, 2024
Article
| Dec 30, 2021
YouTube, which accounts for about a quarter of programmatic CTV ad spending, is being scrutinized in light of allegations from independent analytics firm Adalytics that it misrepresented some of its video ad inventory and collected children’s data without parental consent. If advertisers pull back on YouTube advertising, programmatic CTV—and programmatic video as a whole—could suffer.
Report
| Sep 13, 2023
Chart
| May 1, 2023
Source: eMarketer
Chart
| Apr 1, 2023
Source: eMarketer
Chart
| Mar 29, 2023
Source: eMarketer
Chart
| Jul 12, 2022
Source: Insider Intelligence | eMarketer