On today's podcast episode, we're at Shoptalk 2024 discussing the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join our analyst Sara Lebow as she hosts chief content officer Zia Daniell Wigder and analyst Jasmine Enberg, who were both at this year's conference.
Audio
| Mar 20, 2024
Respondents identified as female (50.3%) and male (49.7%) and were ages 18-34 (33.0%), 35-54 (33.4%), and 55-65 (33.6%). Data has a margin of error of +/-3 percentage points at the 95% confidence interval.
Article
| Oct 30, 2023
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| Feb 26, 2024
Source: EMARKETER; Toluna Start
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| Feb 26, 2024
Source: EMARKETER; Toluna Start
What's weird about that is Game Boy had more female users than other Nintendo systems. I think it was like 40% of Game Boy users, at least when they released the Pokemon Games, were female users, but yet it was called Game Boy. That should have been Game Person more than any gaming system, whereas a PlayStation probably had a 70/30 or a 80/20 split. Marcus Johnson:. These are good points.
Audio
| Jan 12, 2024
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| Feb 23, 2024
Source: Pew Research Center
Snapchat champions positivity as Meta faces teen safety challenges: Snap's platform aims to balance user well-being with ad revenue growth.
Article
| Jan 19, 2024
A strong out-of-home (OOH) ad leverages creative thinking, puts content where people will see it, and has the potential to be shared online. From cleverly branded buses to bizarre alien billboards, here are five recent OOH campaigns that caught our eye and why we think campaigns like this will help drive a projected 6.5% YoY growth in US OOH ad spend this year, reaching $9.51 billion.
Article
| Jan 18, 2024
Retailers are going big on innovation. AI-powered improvements to the customer journey, ambitious market expansion, and viral partnerships and marketing campaigns have caught our attention, just in time for the first edition of our monthly ‘unofficial’ ranking of most interesting retailers.
Article
| Feb 2, 2024
But, women in France, they can expect to live to 85 years on average. So Ms. Calment, she lived for another 37 years after hitting 85. I'm just trying to get to 45. She's amazing. Just remarkable. Anyway, today's real topic, How Building Creatives is Changing. So in today's episode, first of the lead we'll cover how creating creatives is evolving.
Audio
| Feb 27, 2024
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| Feb 1, 2024
Source: Kajabi
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| Jan 31, 2024
Source: Ipsos; Pew Research Center
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| Jan 30, 2024
Source: Limra; Life Happens
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| Jan 29, 2024
Source: Common Sense Media; Lake Research Partners; Echelon Insights
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| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Children and mothers are more connected to the internet than ever. And thanks to remote work, education, and entertainment, their reliance on connectivity continues to grow. Here’s what marketers need to know.
Article
| Apr 7, 2023
Gen Zers’ financial aspirations and spending habits aren’t in line with their economic reality. Banks can help them manage their expectations and plan for the future with engaging financial education—boosting Gen Zers’ customer lifetime value in the process.
Report
| Feb 14, 2024
Shopify’s cross-border features show it’s shifting away from smaller sellers: The platform rose to popularity in part due to supporting mom-and-pops, but its newest international-focused features show it’s going all in on its biggest clients.
Article
| Nov 2, 2021
Payment providers are tapping genAI to personalize marketing offers and virtual assistants while streamlining customer checkout. These tools could help providers monetize transaction data and help merchants drive sales.
Report
| Mar 22, 2024
On today's podcast episode, in our "Retail Awards" segment, we discuss the retailers to watch out for in 2024 (superlatives edition). Find out which retailer will win most likely to need a makeover, most likely to reinvent itself, most likely to go viral, and more. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Zak Stambor.
Audio
| Jan 24, 2024
Female and younger respondents are more likely to be offered BNPL, as were higher-income households. But those with credit scores below 620 and those who had a credit application rejected or were delinquent on a loan in the past year are also more likely to have been offered BNPL.
Article
| Oct 2, 2023
It’s been a complicated year for advertising, punctuated by a slow first half of the year followed by better growth in the back half. Limited budgets mean brands have had to get creative. One form of creativity has been partnerships from names both big and small. Here are five that caught our eye.
Article
| Nov 30, 2023
Maybe it's just because all those years ago I watched the LuLaRoe documentary and think of this as Facebook pyramid scheme behavior, but even on TikTok, this is something I see older women doing, not really younger creators. Sky Canaves:. Well, it's only a matter of time before... Because I think there are younger creators already on there doing this.
Audio
| Jan 3, 2024
’Tis the season for a deluge of holiday ads, as everyone tries to score a piece of the
$1.317 trillion holiday sales pie (per our June 2023 forecast). To break through the noise, brands need to zero in on what resonates with consumers—and maybe even have a little fun.
Article
| Nov 22, 2023
On today's podcast episode, we discuss what non-AI technology took the spotlight at this year's Consumer Electronics Show (CES), second-tier TV audiences, what streaming will look like in a few years, what its like to shop with a chatbot, how digital grocery will take things up a notch, how big the sun actually is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.
Audio
| Jan 19, 2024