Thanks to China’s steep decline in growth (6.1% last year, 8.0% this year), Southeast Asia and India are now driving ecommerce gains in the wider region. Asia-Pacific overall will grow slower than the worldwide average this year, despite the presence of these engines. In 2024, Southeast Asia will fall to third in ecommerce growth but still exceed the global pace.
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| Mar 9, 2023
Focusing on India: India is one of the strongest markets for Snapchat, with more than 211 million users this year and 60% penetration in the 13-to-24 age demographic, per Wells Fargo. It’s also a strong market for Snapchat+, which is significantly cheaper there than in the US.
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| Sep 22, 2023
I guess you throw India in there and it gets to 1.4 immediately. Yeah, no, you're right. Then European Union, there's some in there, the UK, Indonesia, Russia, the US as well. So, yeah, the significance, the gravity of it magnified. Jacob Bourne:. Yeah, and apparently it's the biggest election year I think in decades. Marcus Johnson:. In terms of total people voting, or voting turnout in individual...
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| Jan 8, 2024
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| Jan 12, 2024
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| Jan 10, 2024
Source: data.ai (formerly App Annie)
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| Jun 21, 2023
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Among Emerging Markets, Latin America and India Have Arrived. For years, we have pointed to Latin America and India (and sometimes Southeast Asia) as the future. As of 2023, the future will have arrived. India is set to break into the top 10 in global ad spending, and Brazil is already ninth.
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| Jan 9, 2023
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| Jun 15, 2023
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| Jun 15, 2023
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| Jan 4, 2024
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Earlier this month, Spotify brought its podcast ad marketplace to five new countries, Brazil, India, Japan, Mexico, and Sweden, as reported by Reuters. As it tries to tap into what it considers a $20 billion opportunity, more countries bring added benefits, as outlined by the Sounds Profitable podcast, The Download. Speaker 5:.
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| Nov 27, 2023
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| Jan 1, 2024
Source: Insider Intelligence | eMarketer
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| Jan 1, 2024
Source: Insider Intelligence | eMarketer
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| Jan 1, 2024
Source: Insider Intelligence | eMarketer
What happened in India could happen in the US. When TikTok was banned there in 2020, many users went to Snapchat. In the US, however, there’s more overlap between Instagram users and TikTok users than between Snapchat users and TikTok users, by our estimates, and Snapchat’s short-video features aren’t nearly as popular.
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| Apr 28, 2023
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| May 5, 2023
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| May 5, 2023
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| May 4, 2023
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| May 4, 2023
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| May 4, 2023
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| May 4, 2023
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| May 4, 2023
Source: EMARKETER Forecast
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| May 4, 2023
Source: Insider Intelligence | eMarketer
However, since China is inaccessible to most sub OTT providers, the majority of regional attention falls on India, which will account for 12.9% of the global total—more than North America or Western Europe. India is intriguing because its user base is already high, despite its penetration rate lagging the global average.
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| Dec 9, 2022
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| Dec 11, 2023
Source: Capgemini