On today’s podcast episode, we examine how banks build and use trust to win new customers. Here’s a look at what we’re talking about:
• In our “Headlines” segment, we discuss recent data breaches at banks and question what the difference is between a bank's security breach and a breach at a partner company’s system.
• In “Story by Numbers,” we focus on personalization and reveal if it successfully engenders trust or just seems creepy.
• In “For Argument’s Sake,” we ponder what would happen if banks were required to report to customers when they shared their personal information with third parties and how it would impact customers’ trust and banks' marketing campaigns.
Tune in to the conversation with host Rob Rubin and our analysts Grace Broadbent and Tiffani Montez.• In our “Headlines” segment, we discuss how in-flight deposits and Gen Z will drive account openings in 2023 and to what extent new account openings are the result of high deposit rates and an incentive-laden environment.
• In “Story by Numbers,” we examine how being able to set up direct deposit when consumers open checking accounts is extremely important and the importance of deposits being protected.
• In “For Argument’s Sake,” we suppose there’s a new US banking regulation requiring all banking products to be applied for and opened online. We debate (nicely) how the industry dynamics would change if everything in banking were digitized and moved online.
Tune in to the conversation with host Rob Rubin, managing principal of financial services consulting at EPAM Systems Alex Jimenez, and our analyst Tiffani Montez.
Audio
| Aug 22, 2023
Digital advertising continues to perform relatively well, despite the tough economic conditions. Some industries stand to perform better than others, though, while format choices will settle into a predictable pattern.
Report
| Nov 2, 2022
By 2026, almost three-quarters of drivers will be behind the wheel of a connected car, unlocking massive content potential for advertisers and other ecosystem players. Take a look at what’s ahead for the industry.
Report
| Nov 3, 2022
Data center industry growth is on the horizon as AI adoption rises, with cloud giants like AWS leading the shift from the “Cloud Era” to the “AI Era.”
Article
| Aug 15, 2023
Google issues refunds for misplaced ads: A June report claiming 80% of its third-party video ad positions didn’t meet standards raised a firestorm in the industry.
Article
| Aug 15, 2023
Chart
| Sep 14, 2023
Source: Pharmaceutical Strategies Group (PSG)
On today’s podcast, we are talking about digital account-opening trends, who’s opening bank accounts digitally, and what they want or expect when going through that process. Here’s a look at what we’re talking about this week:
• In our “Headlines” segment, we discuss how in-flight deposits and Gen Z will drive account openings in 2023 and to what extent new account openings are the result of high deposit rates and an incentive-laden environment.
• In “Story by Numbers,” we examine how being able to set up direct deposit when consumers open checking accounts is extremely important and the importance of deposits being protected.
• In “For Argument’s Sake,” we suppose there’s a new US banking regulation requiring all banking products to be applied for and opened online. We debate (nicely) how the industry dynamics would change if everything in banking were digitized and moved online.
Tune in to the conversation with host Rob Rubin, managing principal of financial services consulting at EPAM Systems Alex Jimenez, and our analyst Tiffani Montez.
Audio
| Aug 8, 2023
Generative AI is prying open tech budgets: AI can augment existing roles in marketing and customer service, enhancing their efficiency—but retaining human oversight remains critical in such a highly regulated industry.
Article
| Jul 31, 2023
Chart
| Sep 5, 2023
Source: YipitData
The travel industry’s digital ad spending collapsed in 2020, but two years later most of those outlays have returned. The next two years look set for strong growth as well, bucking the trend among other industries.
Report
| Sep 20, 2022
In 2022, digital ad spending will grow across all B2B industries. Despite the pandemic and ongoing economic uncertainty, B2B marketers will devote an increasing share of their budgets to digital through 2024.
Report
| Sep 19, 2022
US digital ad spending in the entertainment industry will grow faster than in almost any other industry over the next two years.
Report
| Sep 7, 2022
Chart
| Sep 6, 2023
Source: MMA Global
This exclusive data provided to Insider Intelligence by market intelligence firm Sensor Tower looks at Facebook and Twitter ad spending across industries in 2022 and 2023, and how those platforms compare against YouTube in the first half of this year.
Article
| Jul 25, 2023
After two years of dramatic highs and lows for various industries, digital ad spending growth rates will settle into relatively similar patterns for the 10 industries we track. However, aggregate spending will remain vastly different.
Report
| Aug 29, 2022
FAST platforms like Roku, Tubi, and Pluto TV are gaining buzz from viewers and industry professionals alike. Find out more about the FAST landscape.
Article
| Jul 19, 2023
Report
| Dec 6, 2021
Report
| May 31, 2022
Omnicom will integrate Google’s generative AI into its ad tech stack: With Omnicom and WPP backing generative AI, the rest of the industry will be swift to follow.
Article
| Jun 22, 2023
Cosmetics and beauty make up a nearly $100 billion industry in the US, and next year more than one-fifth of those sales will come from ecommerce, according to our forecasts. In order to win over beauty shoppers, and Gen Z ones in particular, brands need to pay close attention to where their digital ad dollars go. Here are five charts to help you out.
Article
| Jul 5, 2023
Rapidly shifting customer expectations, disruption from new entrants, and new risks and coverage needs threaten to turn the property and casualty (P&C) insurance industry on its head. But insurers that digitally transform can come out on top.
Report
| May 23, 2022
Article
| Jun 22, 2023
The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.
Report
| Apr 19, 2022
Both industries will continue to increase their search ad spending in 2024 but will slightly lower the share search will command in their overall ad spend mix. Even so, travel will increase its search ad spending by 17.3% in 2024, the highest for any industry. Most industries will increase search spending by at least 10 percentage points in 2024.
Report
| Feb 29, 2024
Buoyed by a surge in US digital advertising, spending by the media and entertainment industries has exceeded pre-pandemic expectations and is poised for continued growth.
Report
| Nov 16, 2021