Chart
| Sep 6, 2023
Source: MMA Global
The travel industry’s digital ad spending collapsed in 2020, but two years later most of those outlays have returned. The next two years look set for strong growth as well, bucking the trend among other industries.
Report
| Sep 20, 2022
In 2022, digital ad spending will grow across all B2B industries. Despite the pandemic and ongoing economic uncertainty, B2B marketers will devote an increasing share of their budgets to digital through 2024.
Report
| Sep 19, 2022
This exclusive data provided to Insider Intelligence by market intelligence firm Sensor Tower looks at Facebook and Twitter ad spending across industries in 2022 and 2023, and how those platforms compare against YouTube in the first half of this year.
Article
| Jul 25, 2023
US digital ad spending in the entertainment industry will grow faster than in almost any other industry over the next two years.
Report
| Sep 7, 2022
After two years of dramatic highs and lows for various industries, digital ad spending growth rates will settle into relatively similar patterns for the 10 industries we track. However, aggregate spending will remain vastly different.
Report
| Aug 29, 2022
FAST platforms like Roku, Tubi, and Pluto TV are gaining buzz from viewers and industry professionals alike. Find out more about the FAST landscape.
Article
| Jul 19, 2023
Cosmetics and beauty make up a nearly $100 billion industry in the US, and next year more than one-fifth of those sales will come from ecommerce, according to our forecasts. In order to win over beauty shoppers, and Gen Z ones in particular, brands need to pay close attention to where their digital ad dollars go. Here are five charts to help you out.
Article
| Jul 5, 2023
Report
| Dec 6, 2021
Omnicom will integrate Google’s generative AI into its ad tech stack: With Omnicom and WPP backing generative AI, the rest of the industry will be swift to follow.
Article
| Jun 22, 2023
Article
| Jun 22, 2023
Report
| May 31, 2022
Rapidly shifting customer expectations, disruption from new entrants, and new risks and coverage needs threaten to turn the property and casualty (P&C) insurance industry on its head. But insurers that digitally transform can come out on top.
Report
| May 23, 2022
The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.
Report
| Apr 19, 2022
Both industries will continue to increase their search ad spending in 2024 but will slightly lower the share search will command in their overall ad spend mix. Even so, travel will increase its search ad spending by 17.3% in 2024, the highest for any industry. Most industries will increase search spending by at least 10 percentage points in 2024.
Report
| Feb 29, 2024
Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.
Report
| Feb 22, 2022
Buoyed by a surge in US digital advertising, spending by the media and entertainment industries has exceeded pre-pandemic expectations and is poised for continued growth.
Report
| Nov 16, 2021
Uses for location data have expanded beyond marketing to provide strategic insights and operational analysis for retailers and other industries.
Report
| Jan 20, 2022
Payments Ecosystem: POS hardware, POS software, and gateway providers are working to become one-stop shops for merchants. Offering simple, robust access to front- and back-end solutions across industries lets them better serve merchants demanding integrated solutions.
Report
| Feb 8, 2022
Report
| Oct 27, 2021
Article
| Jun 7, 2023
If marketed properly, the tech can help it stand out from rivals and build customer trust before mass industry adoption.
Article
| Jun 22, 2023
Industry KPI subscribers can immediately measure both paid and organic engagement rates and other social media metrics across various social platforms and industries, as well as measure their performance against more than 400 other industry benchmarks. See more here.
Article
| Mar 28, 2024
After 10 months of ad spending slowdowns, the ad industry has changed: The industry is still growing, but major shifts have advertisers worried.
Article
| May 30, 2023
Technology decision-makers within the banking industry will need to justify tech plans if spending growth is to remain steady.
Report
| May 12, 2022