Forecasts
| Jan 24, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Jan 24, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Jan 24, 2024
Source: EMARKETER Forecast
Forecasts
| Jan 24, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 30, 2024
Source: EMARKETER Forecast
Forecasts
| Jan 23, 2024
Source: EMARKETER Forecast
Until Google rolls out generative search to all users, most consumers won’t adopt the technology. That means AI isn’t driving search ad spending—yet.
Report
| Dec 20, 2023
Forecasts
| Feb 28, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Feb 28, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Feb 28, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Feb 28, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Feb 28, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Jan 5, 2024
Source: Insider Intelligence | eMarketer
“Understanding how consumers are spending their time and money is paramount to your business being successful,” our analyst Jeremy Goldman said on “The Future of Digital 2024” webinar. Here are three shifts in media consumption, purchasing behavior, and mobile usage, and how each is prompting new advertising strategies in streaming, social search, and gaming.
Article
| Feb 1, 2024
On today's episode, we discuss the appeal of Prime Video with ads, why we might see more honest and transparent advertising, the inevitability of face computers, Netflix's chances of becoming a significant gaming hub, how the average retirement age is changing and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.
Audio
| Feb 2, 2024
On today's podcast episode, we discuss why TikTok might not actually be a social media platform, how much young people use it to search for things, and whether TikTok Shop is ruining TikTok. "In Other News," we talk about the battle between Threads and X (formerly Twitter), as well as whether Snap distancing itself from social media will work and start a trend. Tune in to the discussion with our analyst Jasmine Enberg and director of Briefings Jeremy Goldman.
Audio
| Mar 11, 2024
Forecasts
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Forecasts
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
Facebook was the No. 1 social media channel where US internet users interact with brands in 2023 at 61.5%, according to February 2024 data from Attest.
Article
| Mar 6, 2024
Though on-site search and display remain retail media’s bread and butter, off-site advertising—placing ads in channels outside of a retail media network’s (RMN’s) own properties—will lead the next evolution due to its ability to expand advertisers’ reach and achieve upper-funnel goals like increasing brand awareness.
Article
| Mar 11, 2024
Google’s new core update focuses on decluttering spam from search, targeting sites that employ generative AI to mass produce low-quality content with minimal oversight. Marketers can still use ChatGPT to draft content, but using the raw output of these tools is a bad idea, according to Lily Ray, vice president of SEO strategy and research at Amsive.
Article
| Mar 7, 2024
Forecasts
| Dec 23, 2023
Source: Insider Intelligence | eMarketer
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 social trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss search becoming the next battleground for social commerce and why LinkedIn is about to get its day in the sun. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.
Audio
| Jan 30, 2024
Gen Alpha’s obsession with skincare is driving beauty sales: Younger shoppers are gravitating toward premium brands and spending more time browsing the aisles at Sephora.
Article
| Jan 31, 2024