Article: Delta and Starbucks link loyalty programs. Article: Pickup in travel gives lift to influencer marketing. Read yesterday’s Chart of the Day here. Methodology: Data is from a September 2022 report from Out of Home Advertising Association of America (OAAA) titled "OOH Opportunities Consumer Insights & Intent Q4 2022: Holiday Travel and Shopping," conducted by The Harris Poll.

Beauty Is Building Personalization Into Its Loyalty Program. E.l.f. Beauty’s Beauty Squad Loyalty Program has over 2.7 million members, and the company recently rolled out a new version of its app for iOS and Android to serve as a hub for personalized loyalty and consumer engagement.

The company is also updating its loyalty program and investing in technology to accommodate consumers’ increased preference for cold beverages, as well as improve the digital ordering process. Looking ahead: Starbucks’ China expansion is a huge bet that lockdowns—which have caused many businesses to shift away from the country—will eventually become a thing of the past.

How it works: The partnership relies on the data Kroger collects from the over 60 million households that shop with the grocer annually, as well as deeper insights from its loyalty program.

Testing a loyalty program that enables customers to order one additional item of clothing a month;. Adding fit tags on product pages to give customers a better idea of items that are likely to fit them;. Introducing a home pickup option to the app to reduce friction on returns; and. Partnering with Saks Off 5th to sell pre-worn clothing.

The Klarna Card integrates into the Klarna app and is connected with its loyalty program, Vibe. Read the full story here.

Although in-store returns will remain free, and members of H&M's free loyalty program will get free returns, from what I understand. (20:03):. But the question is, are we heading towards a world where most retailers don't offer free returns? Blake is going first, one minute on the clock to argue, most retailers will offer free returns. Make the case. Blake Droesch (20:15):. Yeah.

Loyalty programs are expected, with the average consumer active in seven of them. Even a modest rewards program could entice rewards-hungry credit card users, who are expected to generate $3.089 trillion in credit card transaction value in 2022—nearly 41 times the projected BNPL payment value. Rewards that never expire can lock in customers.

Whether that is through highlighting the quality of your products, creating loyalty programs, or personalizing the shopping experience, find ways to stand out while providing value to your target and existing customers. Solo Brands, for instance, loves to survey customers, especially when it comes to product innovation.

The prepaid cards can integrate with casinos’ loyalty programs so customers can earn rewards when they spend. They’re also compatible with mobile wallets and can also be used anywhere Visa is accepted. Why it’s worth watching: The global casino and online gaming market is expected to reach $279.3 billion this year, according to IBISWorld.

Loyalty programs like the one Delta Air Lines set up with Starbucks can help corner that spend. Inflation mentions are up across categories. Companies need to stand out, either with prices or with perks. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

The partnership also comes with the promise of “double points” available through both Ulta’s Ultamate Rewards and the Target Circle loyalty program. Walmart’s US partnership with UK prestige beauty retailer Space NK launched with online-only sales in March but will be followed by store collaborations in 250 US Walmart locations over the summer.

SuperNet also processes transactions for the dispensaries and offers a loyalty program. POSabit. The Washington-based fintech offers point-of-sale hardware and software for cannabis dispensaries. POSabit recently expanded into several states, including Georgia, Texas, and West Virginia.

It also has an app management feature that lets merchants upload and access third-party business apps for things like inventory management, loyalty programs, and returns. Why it’s worth watching: mPOS tech offers distinct advantages for both small and large businesses compared with traditional POS terminals. Small merchants get a cost-effective digital payment and business management tool.

The Klarna Card integrates into the Klarna app and is connected with its loyalty program, Vibe. How we got here: Both the Pay Now feature and the Klarna Card are already available in much of the company’s European market: 50% of Klarna’s European volume comes from PayNow, per TechCrunch. And in October, Klarna brought Pay Now to the UK as part of its operational changes to mitigate BNPL scrutiny.

They'd all go bankrupt without their loyalty programs. In this case, it's definitely a bad thing for Macy's in the sense that it's to my understanding, needing to make allowances for increased bad debt, higher delinquencies for its customer base. Rob Rubin:. All right, so they're preparing for their customers to not pay their bills at a higher rate? David Morris:.

Kroger’s dominance in the US grocery market creates significant opportunities to introduce regular customers to its in-store healthcare offerings—and potentially lure pharmaceutical brands with its trove of first-party data culled from its loyalty programs. This article originally appeared in Insider Intelligence's Digital Health Briefing—a daily recap of top stories reshaping the healthcare industry.

Customer loyalty programs. Virtual events and webinars. “It kind of goes back to the shift from B2B tactics to B2C tactics with personalized messaging, customer centricity, focusing on the customer, focusing on the needs of the customer, and thinking about what they want,” said Voss. Listen to the full podcast. This was originally featured in the eMarketer Daily newsletter.

Sign of the times: Mounting economic worries are starting to hit consumers and industries, and automakers are investing more in consumer experience and loyalty programs rather than linear TV. Automakers pulling back on advertising spending is likely to send more waves of anxiety through an already-nervous industry staring down a possible recession.

SuperNet will also process transactions for the dispensaries and offer a loyalty program.

This entails customer acquisition through loyalty programs and bundled products for new accounts like retail discounts. Capital One already features rewards and could easily bulk up that lineup. Checking account transaction data. The bank can review this data to generate ideas for cross-selling consumer products.

Both companies have high-quality first-party data through loyalty programs. That data is valuable, especially in a cash-strapped advertising ecosystem struggling to accurately target consumers. How do online sales drive offline spend? Advertisers don’t have much explicit data on this.

It is also offering college students exclusive discounts via its Target Circle loyalty program. Walmart is highlighting a curated assortment of items priced at $1 or less and promoting its AR “View in your Space” tool to help college students understand how furniture will look or fit in their dorms.

Email marketing and loyalty programs, among others, offer ways to build relationships with consumers while avoiding the data collection that they explicitly don’t want. The current ad environment also offers an opportunity for brands to begin fleshing out their own ad systems, either via partnerships like those struck by Michaels and others, or by developing the technology themselves.

The news: Amazon is pushing back against proposed antitrust legislation it says would “cause serious and damaging unintended consequences” for its Amazon Prime loyalty program and the consumers and sellers who rely on the service, per a blog post from its vice president of public policy, Brian Huseman.