Briggs pointed to Aritzia’s success using familiar Gen Z marketing tactics, such as leveraging influencers and pushing content on TikTok. Lesson learned: Even an older brand can make a splash by treating its entry into a new market as a branding opportunity.
Article
| Apr 20, 2023
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| Sep 27, 2023
Source: Deloitte; American Marketing Association (AMA); Duke University's Fuqua School of Business
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| Sep 27, 2023
Source: Deloitte; American Marketing Association (AMA); Duke University's Fuqua School of Business
Our latest forecast for 14 countries and three regions shows continuing worldwide growth for podcast listenership but at very different rates. And the sources of growth are shifting.
Report
| Nov 8, 2022
Making the Most of OOH Marketing Tactics. Placing a splashy billboard in an area with a lot of foot traffic is a tried-and-true way to generate brand awareness. It can also drive consumers to take action. After seeing an OOH ad, 41% of consumers look up information about the brand on a search engine, according to a March 2022 study by OAAA and Comscore. Only TV ads led to more search queries.
Report
| Aug 31, 2022
Direct mail and email have more in common than you may think. Like its digital counterpart, direct mail can drive growth and be a cost-effective part of a multichannel marketing mix thanks to data-powered modernization, including audience curation, automation, and measurement.
Article
| Aug 14, 2023
Key stat: Generative AI adoption will climb to 77.8 million users in the two years following the November 2022 release of ChatGPT, more than doubling the adoption rate of both tablets and smartphones, according to our forecast.
Article
| Aug 11, 2023
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| Sep 13, 2023
Source: Morning Consult; Canva
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| Sep 13, 2023
Source: Morning Consult; Canva
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| Sep 13, 2023
Source: Morning Consult; Canva
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| Sep 13, 2023
Source: Morning Consult; Canva
For social commerce and broader marketing aims, brands like Penningtons, Mejuri, L’Oreal Canada, Koho, and Wealthsimple are working closely with content creators, targeting users more effectively than on other social platforms, and testing new performance marketing tactics. TikTok’s Canadian Audience Is Now Too Big to Ignore.
Report
| Aug 19, 2022
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| Sep 13, 2023
Source: inTandem by vicita
In an era of uncertainty and change, marketing and advertising agencies are scrambling to evolve and deliver value. But marketers also need to change their approach by addressing internal—as well as relationship—issues.
Report
| Sep 28, 2022
Yeah, I mean this is a marketing tactic for Walmart for sure, but it's also tangible. It's also a real thing that they're doing to make the store more accessible. Suzy Davidkhanian:. Well, it feels authentic, if you think about who their associate population is and how the associate population too is a mix and match of all types of cohorts.
Audio
| Jul 26, 2023
The pandemic upended the conventional process by which pharmaceutical sales reps pitch their drugs to healthcare professionals. Physicians now demand hybrid in-person and virtual meetings. Pharma marketers must assess ways to refine various digital detailing (aka e-detailing) strategies.
Report
| Sep 2, 2022
Generative AI was the shiny new thing this year (despite having been around for quite a while). Curious consumers wrote poems with ChatGPT, created masterpieces with Midjourney, and browsed Google’s and Microsoft’s AI-chatbot search functionalities. As the hype clears, which generative AI applications will be most relevant for business? And how can marketers put those applications to use?
Article
| Jul 28, 2023
The power of creators is alive and well—despite reports suggesting the opposite. Marketers are increasing, not cutting, their influencer spending, particularly on TikTok. But creator partnerships may not be right for every marketer, as challenges from brand safety to measurement persist.
Report
| Aug 23, 2022
Most consumers use online marketplaces to find products, but the number who are browsing in-store or on social media is growing. Retailer websites are where customers go for product research. And when it comes to purchasing, price and delivery options are the most important factors.
Article
| Jul 21, 2023
On today's episode, we discuss whether the summer travel boom will last, how the economic climate is influencing how people think about vacations, and the changes in how people choose where they go on vacation. "In Other News," we discuss whether folks want gamified shopping experiences and how brands should—and shouldn't—text you. Tune in to the discussion with our analyst Zach Goldner and director of forecasting Oscar Orozco.
Audio
| Jul 25, 2023
On today's episode, we discuss the who, what, and when of marketing and the current state of identity. "In Other News," we talk about why Peacock's price increase matters and what the writers—and now actors—strikes mean for viewers. Tune in to the discussion with our analyst Paul Verna and Tim Finnigan, director of product marketing at Verisk Marketing Solutions.
Audio
| Jul 24, 2023
Cyberattacks have far-reaching effects on how a consumer perceives and interacts with a brand. That means cybersecurity is no longer just IT's problem: A company's strategy requires a concerted effort across all departments.
Report
| Aug 11, 2022
Aggressive marketing tactics will turn off the very audience you’re trying to reach. Deft Research’s 2022 Medicare Shopping and Switching Study showed that 60% of people who were trying to research new Medicare plans gave up amid a bombardment of omnichannel marketing messages. The same holds true for getting boomers to try new digital services or products.
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| Mar 22, 2022
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| Aug 29, 2023
Source: SeQuel Response; ISG
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| Aug 29, 2023
Source: SeQuel Response; ISG