On today's podcast episode, we discuss why regulators changed their mind on approving the Microsoft-Activision Blizzard deal, how the gaming industry will react, and what the deal means for advertisers. "In Other News," we talk about how much of political ad spending has gone digital and how Google is tightening the reins on bulk email senders. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.
Audio
| Oct 19, 2023
On today's podcast episode, we discuss how marketers have been adopting generative AI (genAI), what ordinary Americans want from it, and what the genAI frenzy could face in 2024. "In Other News," we talk about how much ChatGPT will hurt publishers now that it has real-time information and what we can expect AI PCs to do differently. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Audio
| Oct 17, 2023
Now that Google has reaffirmed it will deprecate third-party cookies for all users in the third quarter of 2024, it’s clear that marketers need to get their post-cookie plans in place, including how and where identity solutions fit. But there are a few things to keep in mind while exploring identity resolution.
Article
| Oct 17, 2023
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| Nov 16, 2023
Source: Sagefrog Marketing Group
As might be expected, 95% of survey respondents cover social media management. 76% are responsible for digital channel management, including websites and/or online account opening. 51% handle marketing technology management (CRM, the Marketing Customer Information File, and/or marketing automation). 48% oversee data and analytics—a trend also seen in other industries as customer data and insights drives
Article
| Aug 21, 2023
On today’s podcast episode, we explore the problematic relationship between credit unions and Gen Z.
• In our “Headlines” segment, we discuss an article from PYMNTS.com that revealed only 4% of Gen Z consumers bank with credit unions.
• In “Story by Numbers,” we consider what credit unions can do to capture Gen Zers’ attention while working with tight marketing budgets, and which programs have helped Gen Z consumers manage their finances.
• In “Actual CEO,” we discuss with our guest CEO what she is currently doing to engage with Gen Zers at her credit union.
Listen to the podcast with host Rob Rubin and Tansley Stearns, CEO of Community Financial Credit Union.• In our “Headlines” segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions.
• In “Story by Numbers,” we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank’s increased ad spending.
• In “For Argument’s Sake,” we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks.
Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.
Audio
| Oct 16, 2023
Article
| Oct 16, 2023
Direct-mail capabilities belong in your marketing technology stack. To further your direct-mail strategy, offline and online data needs to come together within a customer data platform (CDP). Since both are data-driven, email and direct mail can be tailored to individuals with the help of a CDP. The same process of building email templates and iterations can be delivered at scale for print.
Article
| Aug 14, 2023
Marketing technology (martech) will need to be stripped down to achieve goals. Economic conditions and tighter budgets mean that bells, whistles, and shiny objects should only be purchased if they can show tangible impacts on marketing goals while drawing on minimal resources. The importance of tech that drives revenue will only rise.
Report
| Nov 30, 2022
Chart
| Nov 14, 2023
Source: Acquia
Chart
| Nov 14, 2023
Source: Acquia
Certainly there's been workforce disruption, which is one of the, I guess, symptoms of the AI revolution in industries like marketing, tech, and healthcare. And I think also average people are getting use out of the technology as well, including being able to kind of diagnose illnesses in a way that they could never quite do on Google search.
Audio
| Sep 21, 2023
On today's podcast episode, we discuss why shopping on Amazon is changing, the proposal of ad-free TikTok and Instagram subscriptions, how much Amazon's AI chatbot shopping assistant can move the needle for customers, whether Toys-R-Us can make a successful comeback, the share of women in leadership roles and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.
Audio
| Oct 12, 2023
What is truly promising with generative AI, and when should content marketers stay human? Here’s how content marketers might use ChatGPT and other AI tools and where they should invest time and resources.
Report
| Mar 23, 2023
Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.
Report
| Aug 18, 2023
On today's podcast episode, we discuss what to make of the deal between the writers and studios, whether we'll soon be interacting with synthetic social networks, if AI can really improve customer service, wearable AI technology potentially replacing the smartphone, how much people have saved for retirement, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco and analyst Max Willens.
Audio
| Oct 6, 2023
On today's podcast episode, we discuss the significance of the Amazon-Anthropic deal and what's possible now that ChatGPT can talk to you and see things. "In Other News," we talk about whether Bard AI integrations can help Google catch up to the competition and why one company is producing 10,000 humanoid robots. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Audio
| Oct 3, 2023
On today’s podcast episode, we discuss how banks are adjusting their ad spending in a world with high rates, economic turmoil, and a shift to digital advertising.
• In our “Headlines” segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions.
• In “Story by Numbers,” we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank’s increased ad spending.
• In “For Argument’s Sake,” we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks.
Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.
Audio
| Oct 3, 2023
Chart
| Nov 2, 2023
Source: Matter Communications
Chart
| Nov 2, 2023
Source: Matter Communications
On today's podcast episode, we discuss the significance of Google's antitrust trial, the Department of Justice's (DOJ's) case against Google, Google's defense, and what the possible—and likely—outcomes might be. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
Audio
| Oct 2, 2023
Chart
| Oct 31, 2023
Source: Winterberry Group; Brightspot
Chart
| Oct 31, 2023
Source: Kaltura
Chart
| Oct 31, 2023
Source: Kaltura
Chart
| Oct 31, 2023
Source: Kaltura