Digital media formats are poised for growth in US and Canada: Total media consumption will decrease this year as pandemic-inspired habits calm.
Article
| Jul 1, 2022
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage
Report
| Feb 7, 2024
In this episode, host Bill Fisher is joined by our analyst Paul Briggs, Starcom’s executive vice president and global director Kelly Kokonas, and GWI’s chief research officer Jason Mander to discuss the latest "Global Media Intelligence" report, outlining media consumption behaviors from around the world.
Audio
| Nov 18, 2022
Gen Zers aren’t watching appointment TV. They’re not even the biggest cohort of connected TV users. (That distinction goes to millennials.) Instead, Gen Z is watching short digital videos and looking for new ways to interact with friends. Here are five charts on what Gen Z’s media consumption looks like.
Article
| Dec 21, 2022
The US Hispanic population is young and growing faster than the general US population is. Their buying power will approach $2.8 trillion by 2026. Here’s a look at their media habits and how to reach them.
Article
| Apr 6, 2023
Averaging time spent across the adult population allows us to compare media usage trends (including across different media activities), while estimating time spent among users shows how engagement with various media changes over time. With this dual approach, the numbers in our forecasts can—and do—vary depending on which estimates we highlight.
Report
| Aug 15, 2023
Not surprisingly given its ethnic and linguistic diversity, Western Europe doesn’t fit predictable patterns of media consumption. It’s generally a paragon of traditional media but a relative laggard in TV viewing. It’s a hotbed for newer digital technologies like smartwatches and smart home products but not particularly strong in video or audio streaming.
Report
| Oct 30, 2023
“Physical stores represent the next major media channel for brands, with leading omnichannel. retailers experiencing 70% larger in-store audiences compared to digital,” Andrew Lipsman, independent analyst at Media, Ads + Commerce, wrote in the Interactive Advertising Bureau’s (IAB’s) report, Quantifying Retail Media In-Store Success: Measurement & Innovation.
Article
| Jan 22, 2024
This age group includes those making B2B buying decisions or those working with decision-makers who could be influenced by this age group’s media habits. But TikTok still isn’t generally considered a B2B platform. If you’re looking to expand your B2B marketing to TikTok, working with creators who already have an audience and understand vertical video is a great place to start.
Article
| Jan 2, 2024
It’s a milestone several years in the making, as streaming music, podcasts, and digital radio apps have become a staple form of media consumption. More than two-thirds of Canada’s population will listen to digital audio this year. Over the past five years, 4.9 million new listeners began streaming audio, boosting listenership by 22.5%. Time spent with digital audio has also surpassed radio.
Report
| Sep 19, 2023
Marketers must treat creators as media channels. Paid social ads are low-hanging fruit brands can squeeze for more value from their partnerships. But marketers should also consider working with creators in other media, particularly TV and video. Social platforms must get creator monetization right. Creators won’t abandon social media, but they are becoming less beholden to the platforms.
Report
| Sep 1, 2023
They’ve become their own standalone media channels, diversifying their platforms and revenue streams. “If you look at the influencers that have done particularly well in this space, not only do their products have to be aligned with their own brand, they have to be authentic,” said our analyst Blake Droesch on an episode of our “Behind the Numbers: Reimagining Retail” podcast.
Article
| Dec 18, 2023
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device
Article
| Dec 19, 2023
Campaigns and interest groups will spend more than ever promoting candidates and causes on media channels. This year, these advertisers will continue to direct the bulk of their budgets to linear TV, but they will also capitalize on the refined targeting capabilities of connected TV (CTV) and social media as they grow their investments in those venues.
Report
| Feb 23, 2024
Yeah, the stores are the media channel there. Zak Stambor:. Exactly. Sara Lebow:. Yeah, you mentioned grocery. Grocery is a big deal for Walmart in a way that it, I don't want to say that it isn't for Target, but definitely in a way that Target is probably jealous of. Zak Stambor:. I think you can say that. I think it's fair to say that.
Audio
| Mar 13, 2024
US adults will spend 12:39 per day with all media in 2024, 0.9% more than last year. This increase will derive from a 15-minute boost in daily time spent with digital media, which will offset a 9-minute decline in time spent with traditional media.
Article
| Mar 28, 2024
Chart
| Jan 1, 2022
Source: eMarketer
Leading national retailers reach a physical audience of tens, or even hundreds, of millions of shoppers every month—figures comparable to leading media channels. Moreover, customers are receptive to in-store ads that are informative and eye-catching, and that introduce them to new brands and products, per a July 2022 Path to Purchase Institute study.
Report
| Aug 10, 2023
And while news consumption is more fragmented than ever, political commentary by TikTok users and creators is already migrating to other media channels. This year will be make it or break it for Threads. We know it’s not focused on news, but we still don’t know what it is focused on.
Report
| Jan 10, 2024
This survey also covers the impact of macroeconomic and market developments, key touchpoints to reach consumers, paid media channels to place digital ads, the leading social media advertising platforms, and the buying of digital ad formats.
Report
| Aug 11, 2023
We expect this will increase search advertising fragmentation across devices and platforms, and that Google will respond to growing competition—especially from retail media channels—by experimenting with new models of advertising. 2. The emergence of AI app stores.
Article
| Dec 18, 2023
Some of that comes from video services—like YouTube—that are major media for streaming, including podcasts. Even traditional audio streaming services and CTV platforms, such as Spotify and Roku, have partnered to create image and video ads that play during audio streaming. Chatbots are an untapped source of digital advertising.
Report
| Apr 17, 2024
Media planners should be paying attention to both digital and linear TV, but attention is obviously moving toward the former. When preparing for upfronts, keep in mind that ads are almost everywhere now, which means an expanding menu of options.
Article
| Feb 23, 2024
Chart
| Jul 5, 2023
Source: Quad
Well, the full report is the US Hispanic Consumer Media Habits 2024: Above-Average Streaming and Social Media Use Offer a Direct Path for Advertisers. The link is in the show notes or you can head to Emarketer.com if you want to read the full thing. That's what we've got time for. For the lead time for the fourth quarter of the show today.
Audio
| Apr 8, 2024