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1733 results for millennials
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Date
  • The US bank bought fintech Long Game in an effort to “future proof” its core business and appeal to millennials and Gen Zers.

    Article
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    May 4, 2022
  • Plus, 54% of Gen Zers are interested in AI-enabled banking services, and more than one in three Gen Z and millennial investors said they would have more trust in a financial advisor if they used AI to inform their recommendations and counseling. These particular improvements could help FIs build stronger relationships with young, digital-native investors.

    Article
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    Jan 5, 2024
  • Nearly half of US millennials are members of a travel loyalty or rewards program, the highest among all generations, according to a Morning Consult survey. The higher their income, the more likely US adults are to belong to such a program—more than three-quarters of those earning $100,000 or more hold a membership.

    Article
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    Apr 4, 2023
  • Scroll through TikTok and you’ll see young users explaining why acting millennial online is “cringe,” or embarrassing. But millennials are still the biggest buyers on social media. As Gen Z grows up, they’re gaining on millennials a bit. But millennials will continue to outnumber Gen Z—and other generations—on social media through at least 2026.

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    Mar 21, 2023
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    Mar 14, 2023
  • In the US, 31% of millennials shop via mobile on weekdays while at home. That’s up 4 percentage points from 2019, while the share who do so via desktop/laptop has decreased by the same amount, to 18%. Since 2019, the shopping habits of US millennials have pivoted away from the weekends and toward mobile.

    Article
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    Oct 24, 2022
  • Insider Intelligence spoke with Katie Spies, founder and CEO at raw dog food brand Maev, about shifting consumer demographics and her mission to create a pet brand for the millennial consumer.

    Article
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    Jul 7, 2022
  • Among executives at US banks, less than half believe their institution has tools in place to effectively serve millennials.

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    Oct 6, 2021
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    Jul 8, 2022
  • Article
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    Sep 27, 2022
  • And by the end of 2024, more than $5.39 trillion will be spent on the cohort (per McCrindle’s research cited by Harvard Business Review), outpacing millennials’ $2.5 trillion as of March 2023 and Gen Z’s projected $3 trillion purchasing power by 2030 (per ESW research and a March 2021 Oxford report, respectively, cited by Harvard Business Review).

    Article
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    Jan 16, 2024
  • Remote work has also enabled Gen Z to carefully choose their cities and towns, while millennials were drawn to large metropolitan areas for job opportunities. The rising costs of insurance: Gen Z is well aware of climate change—but what they may not know just yet is how it will affect the price of their homeowners insurance.

    Article
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    Nov 27, 2023
  • Partnerships will also help win over Gen Zers and millennials—two groups key to future growth. Gen Z is the only generation increasing life insurance ownership, while millennials have the greatest unmet need for coverage. More than 6 million Gen Zers will add life insurance from 2022 to 2025, a 3.5% increase in penetration, per our forecast.

    Report
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    Jun 22, 2023
  • Capturing the sandwich generation’s loyalty via clear pricing and education is particularly important today since many millennials and Gen Zers are likely to follow their Gen X parents’ healthcare preferences. Sources. Aflac. American Cancer Society. Bankrate. Centers for Disease Control and Prevention. Exact Sciences. Federal Reserve. The Harris Poll. Kantar. National Alliance for Caregiving.

    Report
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    Oct 12, 2023
  • Millennials are the age group most likely to buy products or services advertised on podcasts, according to a survey of US podcast listeners by Morning Consult. These ads are also more likely to drive purchases among listeners earning more than $100,000 per year.

    Article
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    Apr 12, 2023
  • Though millennials feel very confident about their financial knowledge, they want to learn more from the experts. Banking customers seek out better interest rates over general satisfaction. Methodology: Insider Intelligence | eMarketer surveyed 1,488 banking consumers in the US between September 19 and October 1, 2023, to understand how consumers open new bank accounts or buy bank products/services.

    Article
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    Dec 20, 2023
  • Add open banking to the equation: These results show that customers leave accounts open while investing elsewhere for better rates—but that may not still be the case when the US moves to a more open banking system. 73% of customers using open banking services are willing to switch providers if there are better services available elsewhere. 36% of millennials and 24% of Gen Z would be “very” or “extremely

    Article
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    Dec 15, 2023
  • It’s no surprise that 18- to 24-year-old TikTok users spend a lot of time on the app—79 minutes per day, according to our latest forecast. But what’s not so obvious is that Millennials and Gen X users are gobbling up tons of TikTok videos, too.

    Article
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    Mar 3, 2023
  • Move over, millennials: The new kids in town, Gen Z, have claimed the crown as most sought-after demographic for brands. With their deep digital nativity and social influence, this generation is making its mark on society and brand strategy.

    Report
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    Dec 3, 2021
  • In the US, higher-income millennials are more likely to own cryptocurrency than their lower-earning peers. Some 61% of those making at least six figures per year own crypto, while just 25% of those earning less than $50,000 hold Bitcoin or the like. Gender plays a role as well—half of millennial men hold these digital currencies, while only one-fifth of women in that age group do so.

    Article
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    Mar 24, 2022
  • Younger generations expect quick responses from brands: Gen Zers and millennials prefer text messaging over email with brands to facilitate faster communication.

    Article
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    Jul 6, 2022
  • Generation Z—which includes children, teens, and young adults born between 1997 and 2012—is the most racially, ethnically, and sexually diverse generation in history. As this cohort matures into a unique and powerful consumer bloc, brands hoping to win over Gen Zers must understand how they grew up, what they believe in, and what makes them tick.

    Article
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    Nov 12, 2021
  • UBS’s $1.4B acquisition of Wealthfront brings in new tech and, more importantly, lots of affluent millennial and Gen Z investors.

    Article
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    Feb 1, 2022
  • About half of US Gen Z and millennial social users make purchases on social media, compared to 38% of US adults overall. Boomers are the least likely to buy via social.

    Article
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    Oct 26, 2022
  • Snapchat aims for millennials but hits Gen Z (again): We think the social media platform’s new fitness-focused augmented reality feature will be more appealing to Gen Z than its target audience.

    Article
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    Nov 4, 2022