The US bank bought fintech Long Game in an effort to “future proof” its core business and appeal to millennials and Gen Zers.
Article
| May 4, 2022
Plus, 54% of Gen Zers are interested in AI-enabled banking services, and more than one in three Gen Z and millennial investors said they would have more trust in a financial advisor if they used AI to inform their recommendations and counseling. These particular improvements could help FIs build stronger relationships with young, digital-native investors.
Article
| Jan 5, 2024
Nearly half of US millennials are members of a travel loyalty or rewards program, the highest among all generations, according to a Morning Consult survey. The higher their income, the more likely US adults are to belong to such a program—more than three-quarters of those earning $100,000 or more hold a membership.
Article
| Apr 4, 2023
Scroll through TikTok and you’ll see young users explaining why acting millennial online is “cringe,” or embarrassing. But millennials are still the biggest buyers on social media.
As Gen Z grows up, they’re gaining on millennials a bit. But millennials will continue to outnumber Gen Z—and other generations—on social media through at least 2026.
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| Mar 21, 2023
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| Mar 14, 2023
In the US, 31% of millennials shop via mobile on weekdays while at home. That’s up 4 percentage points from 2019, while the share who do so via desktop/laptop has decreased by the same amount, to 18%. Since 2019, the shopping habits of US millennials have pivoted away from the weekends and toward mobile.
Article
| Oct 24, 2022
Insider Intelligence spoke with Katie Spies, founder and CEO at raw dog food brand Maev, about shifting consumer demographics and her mission to create a pet brand for the millennial consumer.
Article
| Jul 7, 2022
Among executives at US banks, less than half believe their institution has tools in place to effectively serve millennials.
Article
| Oct 6, 2021
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| Jul 8, 2022
Article
| Sep 27, 2022
And by the end of 2024, more than $5.39 trillion will be spent on the cohort (per McCrindle’s research cited by Harvard Business Review), outpacing millennials’ $2.5 trillion as of March 2023 and Gen Z’s projected $3 trillion purchasing power by 2030 (per ESW research and a March 2021 Oxford report, respectively, cited by Harvard Business Review).
Article
| Jan 16, 2024
Remote work has also enabled Gen Z to carefully choose their cities and towns, while millennials were drawn to large metropolitan areas for job opportunities. The rising costs of insurance: Gen Z is well aware of climate change—but what they may not know just yet is how it will affect the price of their homeowners insurance.
Article
| Nov 27, 2023
Partnerships will also help win over Gen Zers and millennials—two groups key to future growth. Gen Z is the only generation increasing life insurance ownership, while millennials have the greatest unmet need for coverage. More than 6 million Gen Zers will add life insurance from 2022 to 2025, a 3.5% increase in penetration, per our forecast.
Report
| Jun 22, 2023
Capturing the sandwich generation’s loyalty via clear pricing and education is particularly important today since many millennials and Gen Zers are likely to follow their Gen X parents’ healthcare preferences. Sources. Aflac. American Cancer Society. Bankrate. Centers for Disease Control and Prevention. Exact Sciences. Federal Reserve. The Harris Poll. Kantar. National Alliance for Caregiving.
Report
| Oct 12, 2023
Millennials are the age group most likely to buy products or services advertised on podcasts, according to a survey of US podcast listeners by Morning Consult. These ads are also more likely to drive purchases among listeners earning more than $100,000 per year.
Article
| Apr 12, 2023
Though millennials feel very confident about their financial knowledge, they want to learn more from the experts. Banking customers seek out better interest rates over general satisfaction. Methodology: Insider Intelligence | eMarketer surveyed 1,488 banking consumers in the US between September 19 and October 1, 2023, to understand how consumers open new bank accounts or buy bank products/services.
Article
| Dec 20, 2023
Add open banking to the equation: These results show that customers leave accounts open while investing elsewhere for better rates—but that may not still be the case when the US moves to a more open banking system. 73% of customers using open banking services are willing to switch providers if there are better services available elsewhere. 36% of millennials and 24% of Gen Z would be “very” or “extremely
Article
| Dec 15, 2023
It’s no surprise that 18- to 24-year-old TikTok users spend a lot of time on the app—79 minutes per day, according to our latest forecast. But what’s not so obvious is that Millennials and Gen X users are gobbling up tons of TikTok videos, too.
Article
| Mar 3, 2023
Move over, millennials: The new kids in town, Gen Z, have claimed the crown as most sought-after demographic for brands. With their deep digital nativity and social influence, this generation is making its mark on society and brand strategy.
Report
| Dec 3, 2021
In the US, higher-income millennials are more likely to own cryptocurrency than their lower-earning peers. Some 61% of those making at least six figures per year own crypto, while just 25% of those earning less than $50,000 hold Bitcoin or the like. Gender plays a role as well—half of millennial men hold these digital currencies, while only one-fifth of women in that age group do so.
Article
| Mar 24, 2022
Younger generations expect quick responses from brands: Gen Zers and millennials prefer text messaging over email with brands to facilitate faster communication.
Article
| Jul 6, 2022
Generation Z—which includes children, teens, and young adults born between 1997 and 2012—is the most racially, ethnically, and sexually diverse generation in history. As this cohort matures into a unique and powerful consumer bloc, brands hoping to win over Gen Zers must understand how they grew up, what they believe in, and what makes them tick.
Article
| Nov 12, 2021
UBS’s $1.4B acquisition of Wealthfront brings in new tech and, more importantly, lots of affluent millennial and Gen Z investors.
Article
| Feb 1, 2022
About half of US Gen Z and millennial social users make purchases on social media, compared to 38% of US adults overall. Boomers are the least likely to buy via social.
Article
| Oct 26, 2022
Snapchat aims for millennials but hits Gen Z (again): We think the social media platform’s new fitness-focused augmented reality feature will be more appealing to Gen Z than its target audience.
Article
| Nov 4, 2022