Mobile advertising will keep growing at a rapid clip despite headwinds from privacy laws and genAI. Even so, app publishers will explore additional ways of making money for premium content. This may have an impact on the type and price of ad inventory in the future, although the volume of IAA should remain strong.
Article
| Sep 7, 2023
Price matters to everyone, but ease and convenience play an even bigger role in purchase decisions. Plus, retailers should consider revamping their apps to garner more sales and use their target audience to guide in-store and online strategies.
Article
| Sep 11, 2023
Uber users may soon be able to hire handyman services through the app: The company is reportedly developing a service similar to TaskRabbit and Angi as it searches for growth opportunities.
Article
| Sep 11, 2023
On today's podcast episode, our vice president of Briefings Stephanie Taglianetti hosts a mock-debate-style analyst showdown on Meta versus TikTok. Analyst Debra Aho Williamson and director of Briefings Jeremy Goldman go head to head, advocating on behalf of Meta (Debra) and TikTok (Jeremy) to prove which social platform is the bigger threat in three areas: getting people to spend time on each app, meeting advertisers’ needs, and AI innovation.
Audio
| Sep 7, 2023
Data is also sourced from online and mobile activity tracking services, government data, and interviews with industry experts. Using a bottom-up analysis, we assess and analyze reported time spent with each device and media activity across various sources. Where definitions differ, the data is normalized and interpreted in terms of our definitions.
Report
| Mar 21, 2024
What’s happening? Active user figures are falling on both X (the platform formerly known as Twitter) and Meta’s Threads, which started strong but has stumbled recently, with more than 80% of users logging off. Their loss could be LinkedIn’s gain, as both Gen Z use of the platform and B2B ad spend there increase.
Article
| Aug 28, 2023
Chart
| Sep 27, 2023
Source: Deloitte; American Marketing Association (AMA); Duke University's Fuqua School of Business
“Little treat” culture has taken over TikTok. The hashtag #littletreat has amassed 41.4 million views, and video after video shows users justifying their small purchases because they “deserve a little treat.” But little treats can add up. So Gen Z and millennial consumers are using rewards apps to pay for their little luxuries, according to Wes Schroll, CEO of the rewards app Fetch.
Article
| Sep 1, 2023
Chart
| Sep 26, 2023
Source: Ipsos; Moloco
Chart
| Sep 26, 2023
Source: Ipsos; Moloco
Chart
| Sep 26, 2023
Source: Ipsos; Moloco
Chart
| Sep 26, 2023
Source: Ipsos; Moloco
Chart
| Sep 26, 2023
Source: Ipsos; Moloco
Social media remains an overwhelmingly mobile activity. CTV generates a tiny sliver of social media time, even when social video is included. Despite efforts by TikTok, US adults will use CTVs for less than a minute of their social media time each day. Mobile generates nearly 9 in 10 social media minutes.
Report
| Jun 12, 2023
On today's podcast episode, we discuss why the Federal Trade Commission is investigating ChatGPT-maker OpenAI; how publishers, content creators, and authors feel about generative AI; what the wrong kind of regulation looks like; and what AI rules we will likely see next. "In Other News," we talk about when we can expect to see GPT-5 and what to make of Netflix's newly launched game-controller app. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Audio
| Aug 21, 2023
What retailers need to know about the new wave of delivery apps and quick-commerce startups.
Report
| Dec 16, 2022
CBDCs are considered a more viable application of blockchain technology, bringing together the best attributes of fiat and cryptocurrencies. Mainstream usage is years away—but established payments players can start preparing for their launch now.
Report
| Dec 16, 2022
Chart
| Sep 19, 2023
Source: BloomReach; Stripe; Shopware; Future Commerce
Google Analytics 4 (GA4), which launched at the start of July, introduced ecommerce dimensions and metrics, improved audience insights, and better app measurement.
Article
| Aug 23, 2023
Data is also sourced from online and mobile activity tracking services, government data, and interviews with industry experts. Using a bottom-up analysis, we assess and analyze reported time spent with each device and media activity across various sources.
Report
| Jun 26, 2023
Casper’s subway ads give commuters fun puzzles to solve while increasing its brand awareness. Albertsons Companies leverages a game to entice consumers to play for discounts and rewards. And Nike’s mobile app earns the brand a spot in consumers’ everyday lives. Here are five ways brands are embracing gamification across different stages.
Article
| Aug 21, 2023
Data is also sourced from online and mobile activity tracking services, government data, and interviews with industry experts. Using a bottom-up analysis, we assess and analyze reported time spent with each device and media activity across various sources. And where definitions differ, the data is normalized and interpreted in terms of our definition (i.e., the population in France ages 18 and older).
Report
| Jun 21, 2023
Chart
| Sep 14, 2023
Source: EY
Data is also sourced from online and mobile activity tracking services, government data, and interviews with industry experts. Using a bottom-up analysis, we assess and analyze reported time spent with each device and media activity across various sources. Where definitions differ, the data is normalized and interpreted in terms of our definitions.
Report
| Jul 17, 2023
Chart
| Sep 12, 2023
Source: Juniper Research