Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Despite continued strength in mobile advertising, app publishers look for alternatives. US social app spending grows to 5 times its pre-pandemic level. Money is still pouring into app install ad spending, boosting Apple and others.
Article
| Sep 25, 2023
That push has seen Apple invest in podcast ads, bring ads to its maps service, and more, but one of its largest initiatives is bringing ad formats to the App Store—an effort that was kicked into gear after it introduced AppTrackingTransparency changes in 2021, altering the mobile advertising landscape.
Article
| Mar 13, 2024
From the rise of foldable smartphones, the shift in ad spend from browsers to apps, and the growth of shoppable media, these predictions from our analysts reveal how evolving consumer behavior will impact the mobile advertising market. 1. Foldable phones will gain traction in the US.
Article
| Jan 11, 2024
Mobile advertising will keep growing at a rapid clip despite headwinds from privacy laws and genAI. Even so, app publishers will explore additional ways of making money for premium content. This may have an impact on the type and price of ad inventory in the future, although the volume of IAA should remain strong. A yawning gap opens between IAA and IAP spending.
Report
| Aug 28, 2023
All ten industries prefer mobile advertising to nonmobile, although there are significant differences between them. Industries have long favored mobile advertising, but the big shift from nonmobile to mobile is now basically complete.
Report
| Sep 5, 2023
Spurred by changes in mobile advertising, developers will integrate more commerce features into apps in 2022. They’ll add more AR, visual search capabilities, QR codes, and carbon footprint metrics to attract and keep users.
Report
| Dec 2, 2021
This industry will spend $10.92 billion on mobile advertising in 2023, up 11.0% YoY. But growth will dip to 6.7% in 2024 and 6.9% in 2025. That’s because growth has been strong over the past few years. In 2018, mobile ads finally took the majority of healthcare and pharma advertisers’ digital budgets, making up 52.5% ($3.94 billion) that year.
Report
| Sep 29, 2023
Recognize the importance of mobile advertising. More like this:. Programmatic Advertising Trends Q4 2023 (Insider Intelligence subscription required). Amazon to expand other ad services after announcing exit from ad-serving business. AI will exacerbate some programmatic ad issues and alleviate others. Interoperability, the right evaluation criteria are key to identity solution adoption.
Article
| Dec 7, 2023
While other publishers have struggled in the wake of Apple’s AppTrackingTransparency (ATT), Apple Search Ads has tripled its market share of mobile advertising since the first half of 2020, according to AppsFlyer’s latest “Performance Index.”
Article
| Oct 18, 2022
Nearly 50% of all US B2B digital ad spend will go to mobile advertising in 2023. B2B digital ad spend growth will slow while social, display, and mobile gain ground. What’s happening? B2B digital ad spend growth is leveling out after a pandemic boom. Budgets for advertisers will be relatively flat throughout our forecast period.
Report
| Aug 30, 2023
Mobile advertising is by far the preferred destination for digital ad spending in the US, just as it is everywhere else. However, mobile’s ever-accelerating domination of the digital ad market appears to finally be leveling off.
Article
| Sep 30, 2021
Apple will use its gains from AppTrackingTransparency to launch a demand-side platform, and QR-launched augmented reality will help rejuvenate out-of-home advertising. Find out what else our analysts predict will impact mobile advertising this year.
Article
| Jan 23, 2023
Like most industries, CPG leans on display, video, and mobile advertising. Every industry we track favors mobile ads over nonmobile, and almost all favor display ads over search. Within display, every industry also prefers video ads over static images. CPG largely conforms to these trends, although it leans toward mobile even more than most.
Report
| Sep 27, 2023
Every industry, including travel, spends more on mobile advertising than on nonmobile. However, travel leans less in that direction than almost any other cohort (again second only to healthcare and pharma). Given that most US digital travel bookers will ultimately finalize their spending on a larger screen, it makes sense that travel marketers focus on computer screens more than others.
Report
| Oct 13, 2023
CPG digital ad spending hits $48.79 billion in 2024: Its strength is driven by D2C strategies and increased search advertising.
Article
| Jan 16, 2024
The UK is a mature programmatic market, but innovation and evolution continue apace, particularly in the connected TV and out-of-home environments. The next step for programmatic practitioners is to invest in multichannel campaign capabilities.
Report
| Jan 18, 2024
Retail’s resilience and its outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital advertising market.
Report
| Sep 7, 2023
Digital wallets are fast becoming consumers’ preferred way to pay, both in and out of the store.
Article
| Feb 12, 2024
Add that to the deprecation of third-party cookies and mobile advertising IDs, which is causing an upheaval in the digital advertising ecosystem. Despite the hype, consumers are dubious about AI-assisted search. Almost half (49%) of US adults are interested in AI-powered online search, according to a February 2023 Morning Consult survey.
Report
| May 15, 2023