Forecasts
| Apr 28, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Apr 28, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Apr 28, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Apr 28, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Apr 28, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Apr 28, 2023
Source: Insider Intelligence | eMarketer
Connected TV (CTV) will be the fastest-growing major ad format in 2023, despite a downward revision in our latest forecast. Time spent on CTV is also showing big gains.
Report
| Apr 26, 2023
Forecasts
| May 11, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| May 11, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| May 11, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| May 10, 2023
Source: Insider Intelligence | eMarketer
Time spent on Facebook and Instagram this year was up 7% and 6%, respectively, according to Meta’s Q3 earnings. “It’s just incredible growth considering how much time people are already spending on these platforms,” our analyst Jasmine Enberg said on a recent episode of the “Behind the Numbers” podcast. “And that, of course, is a really important metric to advertisers.”
Article
| Nov 17, 2023
Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.
Article
| Nov 16, 2023
Many advertisers see retail media solely as a performance marketing channel. But 7-Eleven’s retail media network, Gulp Media, is aiming higher up the funnel.
Article
| Nov 13, 2023
Chart
| Dec 6, 2023
Source: WARC
Forecasts
| Apr 28, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Apr 28, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Apr 28, 2023
Source: Insider Intelligence | eMarketer
Chart
| Nov 29, 2023
Source: Interactive Advertising Bureau (IAB); Advertiser Perceptions; Standard Media Index (SMI)
Chart
| Nov 28, 2023
Source: Office of Communications (Ofcom) - UK; Ipsos
Chart
| Nov 28, 2023
Source: Office of Communications (Ofcom) - UK; Ipsos
US marketers are using affiliate strategies throughout the purchase journey, including upper-funnel awareness (56%), mid-funnel consideration (58%), and lower-funnel conversion (50%), per June 2023 Gen3 Marketing data.
Article
| Nov 3, 2023
Daily time spent with both traditional and digital media is in a slight decline worldwide, marking an end to the rapid digital acceleration of the past few years, according to the 13th edition of our Global Media Intelligence Report, which features insights from a GWI survey of media and device usage across 47 countries. “These aren’t fundamental drops,” said Jason Mander, GWI’s chief research officer. But waning media engagement marks a shift in the way consumers are responding to their social and economic environments.
Article
| Nov 3, 2023
Expanding audience reach requires targeting the correct consumers. While true one-to-one advertising is still a dream, similar outcomes can be achieved by reaching the right audiences through affiliate marketing, paid social, and buy now, pay later (BNPL). “This whole trend around personalization really applies to audiences as well,” David Gill, vice president of consumer insights at Rakuten Advertising, said during our recent “Master the Holidays with Winning Performance Marketing Strategies” Tech-Talk Webinar. Data from affiliate marketing and social platforms can be used to identify which kinds of consumers brands should be reaching out to in order to expand their customer base.
Article
| Nov 2, 2023
On today's podcast episode, we discuss the ongoing antitrust trial between Google and the Department of Justice, why Google should be looking over its shoulder at Amazon, and what to make of YouTube's most recent performance. "In Other News," we talk about why Google Maps is becoming more like Search and the most important thing going on in affiliate marketing. Tune in to the discussion with our analyst Max Willens.
Audio
| Nov 2, 2023