Digital ad spend is growing and going increasingly toward programmatic formats. Search ad spend is on the rise as well, as retail media growth remains healthy. And social media is in better shape than previously projected. Here are five recent charts forecasting the future of ad spend.
Article
| Feb 16, 2024
Brands historically had few opportunities in games, but new rules on intrinsic advertising and more cloud services could open up programmatic advertising in consoles and desktops. Companies such as Anzu and Bidstack are building programmatic solutions for high-budget, AAA games. The rapid rise of digital audio in cars and on smart home devices could point to new opportunities.
Report
| Jun 12, 2023
Here’s how ad buyers ranked the retail media networks of 14 leading CPG-focused retailers—including Ahold Delhaize, Albertsons, Amazon, Costco Wholesale, CVS, Instacart, Kroger, Target, and Walmart—according to the attributes they value most.
Report
| Sep 12, 2023
US connected TV (CTV) ad spend will grow 63% between this year and 2027, for a total of $40.90 billion, according to our forecast.
Article
| Jul 25, 2023
One of the biggest advantages of CTV and programmatic advertising in general is in their ability to mitigate waste, said Simran Kaur, associate director of programmatic at agency EssenceMediacom. This waste mitigation doesn’t only come from enhanced demographic targeting; CTV retail media partnerships allow advertisers to target based on purchase history.
Article
| Oct 24, 2023
The cookieless future is coming: Chrome turned off cookies for 1% (30 million) of its users, sending a pang of anxiety through an unprepared industry.
Article
| Jan 8, 2024
YouTube has a head start in CTV ad spending: Viewers and media companies are pivoting to digital, but spending shows YouTube is well in the lead.
Article
| Jul 31, 2023
Viewership in Canada is changing, as more eyeballs turn to connected TV and digital video for long-form content.
Report
| Nov 17, 2023
Super Bowl ads pack stars and influencers: It’s a strategic blend aiming to charm Gen Z and boost brands beyond TV.
Article
| Feb 6, 2024
Chart
| Dec 8, 2022
Source: CMO Council
Amazon to shutter Amazon Ad Server by 2024, focusing on growing other ad services: Reflects a strategic shift towards more promising advertising technologies.
Article
| Dec 6, 2023
The best ad practices for Facebook, Snapchat, or even Instagram Reels won’t convert to TikTok, which has its own ad creation tools, bidding process, and attribution metrics. We’ve analyzed TikTok’s new Web Auction Best Practices Guide and pulled out the most important advice for advertisers.
Article
| Feb 14, 2024
Businesses and regulators alike are still struggling to comply with the General Data Protection Regulation (GDPR). But it’s already had a fundamental impact on the ad industry, and AI is set to muddy the waters further.
Report
| May 25, 2023
It’s an election year in the US, one where we’ll see record-breaking political ad spend. While political advertising is often viewed as a separate game from other industries, the trends set by campaigns ripple into the rest of the marketing atmosphere. What will 2024’s version of Nixon and Kennedy navigating live TV or Obama embracing social media be, and what will be the impact on the ad industry at large? Here are five trends all advertisers should be watching.
Article
| Feb 20, 2024
Streaming makes ad spending gains, Netflix experiences growing pains, and advertisers encounter a soft upfront market.
Report
| Jun 21, 2023
As connected TV gradually eclipses linear, the measurement space continues to evolve. The market’s in for another year of transitioning from a single dominant currency to multiple currencies.
Report
| Apr 11, 2024
Amazon Prime Video ads launched today, defaulting Amazon’s 163.3 million US viewers into its ad-supported tier unless they pay a premium to opt out. This is good news for Amazon’s $44.26 billion dollar retail US media business. But who could this move hurt?
Article
| Jan 29, 2024
Our predictions for retail media networks, smart TV watching, and generative AI.
Report
| Dec 7, 2023
A year before Google becomes the last Big Tech platform to phase out browser and mobile IDs, the ad industry is bracing for a period of tumultuous change.
Report
| Oct 16, 2023
TikTok’s retail ambitions will go head-to-head with Amazon’s ecommerce dominance, while LinkedIn’s ad appeal grows with tech-powered enhancements. Here’s how our analysts predict the changing social landscape will impact advertisers in 2024.
Article
| Feb 2, 2024
Sam’s Club’s rich collection of first-party data provides advertisers with insight into members’ shopping and purchase behaviors. This near real-time visibility, powered by Sam’s Club Member Access Platform (MAP), allows advertisers to meaningfully engage members along their shopping journey with content and offers that align with their interests.
Article
| Jan 12, 2024
The state of programmatic advertising in 5 charts. Marketing professionals have mixed confidence in their ability to measure ROI. More Chart of the Day:. 9/29 - Paid social CPMs plunge. 9/28 - Amazon shoppers keep it Fresh. 9/27 - ChatGPT wins for SEO professionals. 9/26 - Everybody loves YouTube. 9/25 - Show me the app money.
Article
| Oct 2, 2023
The news: More than one in two marketers (53%) expect programmatic advertising expenditures will fall in the coming year, owing in part to increased investments in walled gardens. Ultimately, 15% expect to reduce programmatic spending by more than 50%, and an additional 20% expect to cut it by 26% to 50%, according to a survey commissioned by identity platform Lotame and conducted by PureSpectrum.
Article
| Dec 7, 2022
In January, we made a slew of marketing and advertising predictions, from streaming to ad measurement. We already know the elephant in the room—we didn’t even mention generative AI. But the predictions we did make were a mixed bag in terms of accuracy. Here’s a look at how we did.
Article
| Dec 19, 2023
US TV ad spending will decline from next year through 2026 except for a slight uptick in 2024. At the same time, connected TV ad spending will grow at double-digit annual rates, more than offsetting the losses on the traditional side.
Report
| Jun 14, 2022