Forecasts
| Aug 22, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Aug 22, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Aug 22, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Aug 22, 2023
Source: Insider Intelligence | eMarketer
With the majority of retail sales still taking place offline, marketers are rethinking the in-store experience, attempting to combine the reach of physical retail with the engagement of digital channels via in-store retail media.
Article
| Jan 22, 2024
Chart
| Feb 1, 2024
Source: EMARKETER
Chart
| Feb 1, 2024
Source: EMARKETER
Media includes businesses primarily engaged in radio and TV broadcasting (networks and stations), such as educational, commercial, religious, sports, and other radio or TV stations. It also includes print media (newspapers, magazines, and classifieds) and establishments engaged primarily in publishing.
Article
| Oct 9, 2023
Newspaper, radio, and television consumers comprised 67% of ATN respondents, compared with just 25%, who turned to social media for their news. Trust was down overall in 2022, but francophones were more trusting.
Report
| Feb 1, 2023
Chart
| Jan 25, 2024
Source: YouGov
Chart
| Jan 25, 2024
Source: YouGov
Chart
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
US political ad spending will hit new highs amid the 2024 presidential election, with connected TV (CTV) driving the biggest gains. Despite the digital shift, traditional TV—long a mainstay of political advertising—will hold its own.
Report
| Feb 23, 2024
Chart
| Jan 18, 2024
Source: Winterberry Group
Gen Z is less likely to consume traditional media like linear TV and AM/FM radio than older generations. Among US Gen Zers, 86.6% will watch YouTube this year, according to our Gen Z Technology and Media Preferences report. Nearly 9 in 10 US Gen Zers are multiscreeners, consuming TV and internet content at the same time, according to our January forecast. Use this chart:.
Article
| Oct 3, 2023
TV, radio, out-of-home (OOH), and print ad spending will collectively contract by 6.3% this year, with the bulk of the loss coming from TV. Nondigital OOH will be the only traditional format to grow—but by only 3.1%, a small slice of the pie. Display will rebound slightly; search will do the opposite.
Report
| May 5, 2023
In the early 90s was video games, before that it was radio and TV. The things that we believed and that was asserted by academics to affect kids turned out to be bunk years later when better studies were designed. So is social media just the latest in a wave that's gone back to the written word of us freaking about new ways kids are entertaining themselves? Max Willens:.
Audio
| Apr 5, 2024
Chart
| Jan 4, 2024
Source: Mediaocean
Regulators enforce influencer marketing standards: Google and iHeartMedia face a lawsuit for radio ads in which hosts lied about using the Pixel 4 phone.
Article
| Nov 30, 2022
As digital formats continue to gain more ad dollars, traditional media like radio and out-of-home advertising will still play an important role. Although its share of paid media outlays continues to decrease, we estimate traditional ad spending in Latin America will reach $15.85 billion by year-end, $4.6 million more than what advertisers spent in 2019. Recovery times will vary by country.
Article
| Jun 9, 2023
The Untouched Radio Dial. US listener time spent with terrestrial radio remains quite resilient. Edison Research found that terrestrial radio still comprises 75% of time spent listening to ad-supported audio content among US adults in 2022. While that figure is down slightly from pre-pandemic levels (78% in 2019), radio is holding up well against its digital competition.
Report
| Dec 21, 2022
Even advanced economy Singapore remains unusually attached to its TV, radio, and newspaper marketing channels. Mobile is king in Southeast Asia, just as it is everywhere else. Mobile ad spending growth will exceed digital growth in the region for years to come, but only by a little bit each year. In an almost universally underdeveloped ad space, Indonesia remains the market with the most promise.
Report
| Jan 19, 2023
When we think about the brands that skyrocketed this year, some immediately come to mind, like ChatGPT and Shein. Some of the other names, however, might surprise you.
Here are the top five brands that had the biggest rise in purchasing consideration this year, according to Morning Consult’s Fastest Growing Brands 2023 report, and what brands can learn from their ascent.
Article
| Dec 15, 2023
Media includes businesses primarily engaged in radio and TV broadcasting (networks and stations), such as educational, commercial, religious, sports, and other radio or TV stations. It also includes print media (newspapers, magazines, and classifieds) and establishments engaged primarily in publishing.
Article
| Sep 13, 2023
Chart
| Dec 19, 2023
Source: Dentsu