Chart
| Feb 14, 2024
Source: ContentSquare
Chart
| Feb 14, 2024
Source: Jungle Scout
Retail’s resilience and its outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital advertising market.
Report
| Sep 7, 2023
Combined US TV and connected TV (CTV) ad spend will grow every year through to the end of our forecast period in 2027, when it will reach nearly $100 billion, according to our October 2023 forecast.
Article
| Jan 10, 2024
After paid search and paid social, CTV has exploded onto the performance marketing scene. Here are three ways to maximize your ROI and find success with CTV advertising.
Article
| Jul 19, 2023
Chart
| Feb 7, 2024
Source: Skai (formerly Kenshoo); Path to Purchase Institute
Gen Z consumers are tech-savvy digital natives that feel more comfortable searching for products on social platforms like TikTok over traditional search engines like Google. Even when they’re shopping in-store, they employ technology to help them, browsing mobile phones and using self-checkout to make the shopping experience more seamless.
Article
| Feb 26, 2024
Forecasts
| Aug 12, 2023
Source: Insider Intelligence | eMarketer
Amazon’s net US digital ad revenues will rise 55.5% this year, as the No. 3 digital ad seller rides the wave of an ecommerce shift that’s attracting more brand investment.
Report
| Nov 17, 2021
Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers’ and retailers’ go-to-market strategies.
Report
| Aug 11, 2023
Forecasts
| Aug 24, 2023
Source: Insider Intelligence | eMarketer
US digital media consumption and consumer spending growth are at a standstill. “It's just getting really competitive to reach today's consumers,” our analyst Jeremy Goldman said on an episode of the “Behind the Numbers: Daily” podcast. Here’s what advertisers need to know about the latest trends in digital, including fierce competition for ad dollars to ecommerce having room to grow.
Article
| Jan 8, 2024
In the two years since our inaugural “Power of Amazon” report, Amazon has remained a retail and tech powerhouse—but it hasn’t been immune to economic uncertainty, shifting consumer behaviors, or increased competition. We examine how Amazon’s 19 business divisions have changed and how these new developments might affect your industry.
Report
| Aug 14, 2023
Digital ad spending by healthcare and pharmaceutical companies went through its own upheaval during the pandemic. Now the industry is settling into a new normal for growth in some channels as consumer media habits have changed.
Report
| Sep 29, 2023
Social search is growing, fueled by consumer behavior and AI—and so are the search ad opportunities on TikTok, Instagram, Snapchat, and others. But search on social media isn’t the same as traditional search. Here’s what advertisers should know.
Report
| Jun 14, 2023
Gen Zers’ financial aspirations and spending habits aren’t in line with their economic reality. Banks can help them manage their expectations and plan for the future with engaging financial education—boosting Gen Zers’ customer lifetime value in the process.
Report
| Feb 14, 2024
Amazon to shutter Amazon Ad Server by 2024, focusing on growing other ad services: Reflects a strategic shift towards more promising advertising technologies.
Article
| Dec 6, 2023
Netflix will overtake Disney+ in ad revenues next year, amassing $1.03 billion versus Disney’s $911.9 million, per our forecast.
Article
| Dec 19, 2023
As 2023 comes to an end, this is the data you need to kick-start 2024.
Article
| Dec 26, 2023
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three activations in retail media. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Sarah Marzano.
Audio
| Apr 3, 2024
Retailers with roots in China are still gaining share of ecommerce in Western Europe, despite concerns over their sustainability credentials.
Report
| Apr 18, 2024
Digital will help keep total media ad spending buoyant this year, just. A rebound is expected for 2024, with video advertising growing faster than any other format. Proportionally, though, video spend will remain relatively small in France and Germany.
Report
| May 10, 2023
Adalytics revealed deep-rooted advertiser concerns: An industry activist headed by an unlikely leader shook up the most dominant channels for digital ads.
Article
| Dec 21, 2023
Marketers have a wealth of opportunities throughout the buyer’s journey to leverage generative AI. Here's how to use it effectively at each stage of the customer life cycle.
Report
| Jun 5, 2023
2023’s explosive adoption of AI will be felt in the year ahead, as the technology continues to make an impact on nearly everyone. On top of the AI revolution, immersive media will be made more accessible, connected cars will give rise to new media opportunities, and carbon-efficient advertising will gain priority.
Article
| Dec 18, 2023