Kristin O’Brien, general manager of the Brand Platform at LTK, spoke with Insider Intelligence about targeting Gen Z consumers, the prevalence of social commerce, and back-to-school trends.
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| Jul 22, 2022
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| Dec 15, 2022
In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.
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| Dec 16, 2021
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| Jul 18, 2022
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| Sep 12, 2022
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| Nov 14, 2022
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| Oct 20, 2022
In 2023, Pinterest doubled down on social commerce, inking deals with companies like Dotdash Meredith and Amazon to make its platform more shoppable and hosting pop-up events to reach consumers in real life. This year, Pinterest is likely to bring on more brand partners to keep that momentum going, potentially teaming up with retailers like Ikea, which is currently making a push in the US.
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| Jan 12, 2024
Across Western Europe, social commerce sales are expected to grow by 34% annually between 2021 and 2025, per Deloitte. Fashion claims the biggest share of ecommerce sales in France—but it’s losing ground. For the first time, we have broken out retail ecommerce sales in France by product category.
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| Aug 9, 2023
Key stat: US influencer marketing spend will grow more than three times faster than social ad spend in 2023, and it will remain ahead through 2025, according to our forecast.
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| Sep 6, 2023
Almost 60% of Gen Z has made a social commerce purchase this year, per our forecast. Roughly 50% of Gen Z social users reported using TikTok and Instagram for shopping/product discovery in the past month, according to our US Gen Z Social Media Survey. As the cohort’s top social sites, the platforms provide easy access to user reviews in comments and response videos.
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| Jan 4, 2024
Though social commerce sales are still rising, growth is slower than in previous years, as shopping habits shift and economic concerns continue to weigh on budgets. The pandemic-induced social commerce boom is over.
Report
| Jun 7, 2023
Small influencers poised to gain more brand followers: As social commerce capabilities expand and new tools power the creator economy, the demand for micro-influencers will take off.
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| Dec 22, 2021
The emergence of Douyin and Pinduoduo as social commerce behemoths has changed the dynamics among China’s largest platforms. Our inaugural forecast for Douyin’s ecommerce sales shows it has pulled into fourth place among China’s online retailers and will claim an 11.4% share of the market in 2023.
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| Jul 14, 2023
While social commerce is on the rise in the US, livestream commerce has yet to take off. In addition, advances in technology (like ChatGPT) may help jumpstart voice commerce adoption. Here’s what marketers need to know to take advantage of the increase in physical and digital shopping channels.
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| Mar 31, 2023
The retail space is changing rapidly as marketers experiment with things like retail media, generative AI, and social commerce. In this discussion, Zia Daniell Wigder, Chief Content Officer, Insider Intelligence, talks about the trends on her radar and what she learned at Shoptalk.
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| Mar 21, 2023
Twitter expands social commerce offerings to catch up with competitors: The social media platform won’t be a shopping destination anytime soon, but that won’t stop it from experimenting.
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| Mar 11, 2022
Popularity with Gen Z isn’t enough to stop a US reorg at TikTok: With ad sales slowdown looming, the company is shuffling leadership and hoping social commerce moves pay off.
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| Nov 9, 2022
TikTok is the social commerce platform of the moment, as brands and marketers look to cash in on the #TikTokMadeMeBuyIt phenomenon. While TikTok may not have as large a shopper base as Facebook or Instagram, its shoppers are highly active and engaged.
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| Apr 1, 2022
The majority of US social buyers still order from retailer websites, rather than directly on social platforms. In December, 61.5% said they made their most recent social commerce purchase on the retailer’s site, while 38.5% reported doing so through the social network’s checkout feature.
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| Jan 21, 2022
Watch the on-demand replay of our webinar, TikTok Commerce: Strategies for Success in 2022, as we discuss the growing social commerce opportunity on TikTok.
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| Apr 4, 2022
TikTok reconfigures its social commerce strategy: As western consumers fail to embrace livestream shopping en masse, the social media platform is forced to dial back expansion plans.
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| Jul 6, 2022
If they strike a deal, Pinterest would help the payments giant tap into the massive US social commerce industry.
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| Oct 22, 2021
TikTok bets on social commerce to deliver significant revenues: The platform is reportedly planning to build its own network of fulfillment centers.
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| Oct 12, 2022
On today's episode, we discuss what to expect from Prime Day 2022, Instagram's projected growth, what Americans watch on TV, the latest social commerce moves, movie theater ads 2.0, an unpopular opinion about comparing TV and digital video, how much time we spend doing meaningless work tasks, and more. Tune in to the discussion with our analysts Blake Droesch and Paul Verna and senior director of Briefings Stephanie Taglianetti.
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| Jul 1, 2022