Well then maybe you've got to bring in the agency that handles your social spending and then you think, 'Oh, well, I'd also like to use this to target some programmatic display ads.' And then all of a sudden you've got to bring in your digital agency to talk with about how that's going to work. And then you think, 'Oh, I'd also like to do some digital audio ads.'
Audio
| May 22, 2023
In addition to delivering a modest boost to the top line, we expect this will significantly bolster Amazon’s advertising capabilities, siphoning brand dollars from TV and social ad budgets. Long-Term Changes. Brands should anticipate a second Prime Day in October this year—and going forward.
Report
| May 17, 2022
Reels revolution: Meta doubles down on short-form video to better compete with TikTok.
Article
| Jun 23, 2023
Chart
| Aug 24, 2023
Source: WARC
Chart
| Aug 24, 2023
Source: WARC
Chart
| Aug 24, 2023
Source: WARC
TikTok’s advertising suite is becoming more sophisticated with more ad formats, targeting techniques, and measurement capabilities. In 2022, its ad revenues will rise by 184.4% as new advertisers lean in and existing advertisers spend more.
Report
| May 23, 2022
Rapidly shifting customer expectations, disruption from new entrants, and new risks and coverage needs threaten to turn the property and casualty (P&C) insurance industry on its head. But insurers that digitally transform can come out on top.
Report
| May 23, 2022
Cannes conversations: AI, creators, Big Tech, and DE&I to take the spotlight at next week’s International Festival of Creativity.
Article
| Jun 16, 2023
The metaverse may be far away, but video is here and now on social media—and consumer usage patterns are changing fast.
Report
| Mar 7, 2022
Marketers within the insurance industry will zero in on how to best utilize digital ad budgets, as spending growth settles at more modest levels.
Report
| Feb 3, 2022
TikTok is now the third largest social network in the US, ahead of Snapchat and Pinterest. Facebook won’t be able to stop the teen exodus, Instagram’s user base is growing older, and Twitter will start losing users.
Report
| Jan 18, 2022
Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.
Report
| Oct 25, 2021
TikTok’s highly engaged and ever-growing user base is more attractive than ever to UK marketers. To resonate with their audiences on the platform, brands’ marketing strategies should consider content first and foremost.
Report
| Jul 25, 2022
Gen Z will make up 20% of the population in the US this year, putting it solidly in line with millennials, Gen X, and baby boomers, per the US Census Bureau. That said, 42% of Gen Zers will still be minors, and as a result their spending power will remain below that of older generations.
Article
| Jan 24, 2023
In the US, TikTok will capture the attention of its adult users for an average of 55.8 minutes a day, with YouTube close behind at 47.5 minutes, according to our forecast. At the other end of the spectrum, Facebook’s adult users will spend just over a half an hour per day on the platform, while those of Reddit will spend only 23.6 minutes with it.
Article
| Mar 2, 2023
Meta shares its earnings with creators: New Reels ads expand choices for brands and revenue opportunities for influencers.
Article
| Oct 10, 2022
Article
| Mar 23, 2023
Meta announces a new round of layoffs, saving the company $3 billion: The social giant is discontinuing support for NFTs and killing other projects due to declining revenue projections.
Article
| Mar 15, 2023
Meta’s response to ATT could turn off agencies: While AI and automation are improving CPMs, some marketers complain about a lack of control.
Article
| Mar 1, 2023
Snapchat sees user bump amid economic headwinds: Company outlines the steps it’s taking to bolster direct-response ad performance.
Article
| Feb 17, 2023
Musk says Twitter will share ad revenue with creators: There’s a catch—they have to subscribe to Twitter Blue first.
Article
| Feb 9, 2023
After surviving Q4, Meta tries to refocus its business: An emphasis on efficiency all but ensures more cuts will come in 2023.
Article
| Feb 2, 2023
Snap continues its Q3 storyline into Q4: Users top estimates in fourth quarter, but dwindling cash is a hurdle to innovation and growth.
Article
| Feb 1, 2023
TikTok’s hold on the social media industry is impossible to ignore: The video app and other visually oriented platforms thrive with key demographics.
Article
| Apr 12, 2022