Footwear includes boots, sandals, shoes, slippers, and sneakers of all materials; it excludes specialty sports footwear (e.g., bowling shoes, golf shoes, cleats). Accessories includes all accessories for personal adornment, such as belts, costume jewelry, fine jewelry, handbags, hats, nonprescription sunglasses, scarves, and watches; it excludes footwear.
Report
| Mar 13, 2024
Nothing to be proud of on the sports front, so that's why Zak keeps it quiet. In the 90s, couldn't shut him up, was all over it. Now, not so much to cheer about. So today's facts, what is the most stolen food item in the world? Any guesses? Paul Verna:. The little jelly packs that they have... I guess they're not stolen because they're meant for you to just sort of grab, but-. Marcus Johnson:.
Audio
| Feb 12, 2024
While some were skeptical of Temu’s staying power, the app’s low prices and social-first marketing strategy seem to be resonating with consumers. Opening its platform to US sellers could bring competition for Temu at a time when consumer perception is flagging.
Article
| Feb 6, 2024
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| Jun 22, 2023
Source: Morning Consult
This suppressed ad spending on transit, street furniture (curbside placements at newsstands, kiosks, and convenience stores), and place-based ads (seen in venues such as malls, sports arenas, restaurants, and gyms). Roadside traffic did not decline as much, which contributed to billboards receiving a greater share of OOH budgets. Placed-based has been the slowest to recover.
Report
| Aug 3, 2023
Beyond politics: The decline of regional sports could also be responsible for local advertising growth. Increased cord-cutting has been a death knell for regional sports. Diamond Sports Group, a Sinclair-owned portfolio of regional sports networks, declared bankruptcy in March after cord-cutting cut into its viewership and its streaming offering Bally+ failed to take off.
Article
| Oct 24, 2023
The company underdelivered on its first year of streaming football, but 2023 results have been positive and the inevitable flow of sports viewership from linear TV to streaming will yield higher results for Amazon over time. A duopoly threat: With US ad growth set to outpace the ad duopoly, Google and Meta are paying special attention to Amazon.
Article
| Oct 30, 2023
One might expect that Black Friday ads during a major sporting event would be dominated by Walmart, Target, Best Buy, and the like. But do we really expect Amazon’s primary competitors to advertise on its airwaves?
Report
| Oct 17, 2023
ESPN+, meanwhile, is proof of the enduring value of live sports, even if many of its offerings are niche. ESPN+ viewership also benefits from its bundle with Disney+ and Hulu. The virtual multichannel video programming distributors (vMVPDs) are small, but YouTube TV is set for major growth thanks to the NFL.
Report
| Apr 19, 2023
Also, the last sports train out of town, the NBA will be the last major sports media property to come up for bidding in a long time notes Lee Burke of consulting company LHB Sports and Entertainment Media. Let's move to round two, we start with Ethan. Shoppable ads are paying off for smart TV owners.
Audio
| Nov 3, 2023
Wrapping up: Gronkowski’s notoriety broadened the campaign's appeal, connecting with both sports fans and leisure seekers. For Carnival, TikTok's wide reach and authenticity made it an ideal platform choice.
Article
| Oct 30, 2023
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| Jun 13, 2023
Source: Morning Consult
Coverage of sports betting, including commentary on what it means for advertisers. Sources. Advertiser Perceptions. Antenna. Bloomberg. Digiday. Madison and Wall. Netflix. Nielsen. Reelgood. SVB MoffettNathanson.
Report
| Jun 21, 2023
Entertainment: Includes amusement and recreation, box office, film, music, sports, OTT video platforms, and video games (excluding video game hardware).
Report
| Aug 18, 2023
Streaming services invested heavily in entertainment and sports programming in 2022. The number of scripted shows rose significantly, and OTT services worldwide spent $5.2 billion on sports alone—way over the $2.9 billion spent in 2021, according to Ampere Analysis.
Report
| Mar 31, 2023
Right now, we're at a point where there aren't any big streaming launches on the horizon, aside from a possible sports streaming venture. The prices have risen substantially, the discounts are over, and content spending is being cut in light of increased financial pressures on these companies to turn a profit, and due to Hollywood strikes that took off last year.
Audio
| Mar 8, 2024
Localize: Generative AI can localize campaigns sent from global teams, customizing features like sports teams, weather, and names of places in seconds, said Yates. Organize: eBay Ads allows sellers to sift through thousands of their listings using natural language chat functionality, said Alex Kazim, vice president and general manager of global advertising at eBay.
Article
| Oct 26, 2023
Using Pinterest data, the companies found interest overlap with female sports and outdoor goods buyers at Patagonia, REI, and lululemon athletica. Lesson learned: Camp Chef used that overlap to build a cohort for targeting and creating the right messaging for marketing to these shoppers, leveraging female creators and hosting a grill-off to deliver that message.
Article
| Nov 2, 2023
Other gaming opportunities for marketers include static surface advertising and real-time events like sports games. Web3 and metaverse technologies could help marketers hit their goals. While companies are pulling back on metaverse investments, the development of underlying technologies and user trends could still have an impact on gaming this year.
Report
| Apr 21, 2023
Thursday Night Football shows viewership metrics don’t say it all: Amazon’s Black Friday audience was far lower than expected, but DTC opportunities drove brand excitement.
Article
| Dec 4, 2023
The ad format is an evolved version of TikTok Pulse, which guarantees ad placement along the app’s top 4% of trending content in 11 brand-friendly categories like pets, gaming, and sports.
Article
| Oct 17, 2023
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| Mar 1, 2023
Source: Insider Intelligence
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| Mar 1, 2023
Source: Insider Intelligence
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| Mar 1, 2023
Source: Insider Intelligence
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| Mar 1, 2023
Source: Insider Intelligence