To supercharge their outreach, FIs can use generative AI to add a personal touch to marketing campaigns targeting each generation. This technology can help FIs quickly and easily process a vast amount of data identifying customer traits and behaviors, even aside from their age.
Article
| Jan 3, 2024
Audience: The event focused mainly on Gen Z, targeting what Doyle called “the trend-savvy super-shopper,” because of the generation’s value on experiences and willingness to experiment with new ways to shop. Authenticity: Pinterest invited creators who fit under that trend-savvy umbrella to amplify the event on social media.
Article
| Dec 20, 2023
For advertisers targeting adults, Instagram’s sweet spot is 25 to 54; it will have nearly 30 million more users in that age band than its rival will this year. Another factor to remember is that Meta’s ad targeting and measurement capabilities are still leagues ahead of TikTok’s. Twitter is in deep trouble, but text-based communication isn’t.
Report
| Jul 6, 2023
National CineMedia (NCM) announced Monday that it will sell movie screen inventory programmatically starting in Q4 of this year. Most US programmatic display ad spend growth comes from video, which will grow 30.2% between 2023 and 2025 for a total of $96.98 billion, per our forecast. NCM wants in on that growth.
Article
| Aug 7, 2023
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| Sep 12, 2023
Source: VIOOH
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| May 24, 2023
Source: Proximic
Moreso than most mobile publishers, Meta, TikTok, and (to a lesser extent) Snap have figured out how to use AI optimization to maintain ad tracking and targeting. Retail media networks take off in apps. Instacart, Uber, and Lyft are a few service apps that have coupled their offerings and capabilities with powerful first-party data for advertising. New search ads drive growth.
Report
| Dec 13, 2023
As third-party cookies become obsolete, email stands out as a reliable channel for advertisers to reach and engage customers. This preference, combined with email’s role in data-driven marketing and audience building, highlights its importance in the evolving advertising ecosystem.
Article
| Mar 4, 2024
Ad targeting drove the sharing and resharing of consumer data in ways that rode roughshod over privacy rights. GDPR legislation made this sharing much harder, changing how ad trading works. Even early murmurs around GDPR caused changes in ad buying behaviors. In 2012, the European Commission first proposed a comprehensive reform of the EU’s 1995 data protection rules.
Report
| May 25, 2023
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| Sep 27, 2022
Source: PubMatic
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| Oct 4, 2022
Source: Advertiser Perceptions; StackAdapt
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| Jun 21, 2022
Source: Digiday; Wiland
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| Jun 21, 2022
Source: Digiday; Wiland
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| May 2, 2022
Source: Interactive Advertising Bureau (IAB); Advertiser Perceptions
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| Jan 24, 2022
Source: Hub Research
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| Jan 13, 2022
Source: Cowen and Company
Premium chatbots, such as Snap’s My AI, also could help in ad targeting and delivery. Mobile gaming faces big changes that will shift the ad mix. Privacy changes have made the hypercasual game models more difficult to sustain.
Report
| Aug 28, 2023
Among subscription video streaming services, Amazon Prime Video has the highest share of ad-supported viewers, while Netflix has the lowest.
Report
| Apr 8, 2024
TV networks and streaming services are becoming more selective about producing new content. As a result, reruns of licensed shows and streamed live sports will become more important to marketers.
Report
| Mar 11, 2024
Netflix and YouTube are siphoning subscription revenues from pay TV’s losses. By the end of 2025, more than half of US video subscription revenues will go to streaming services.
Report
| Feb 22, 2024
Sustainability is a big issue for Western European digital advertisers. To meet their clean emissions goals, though, they’ll need to tackle the digital inefficiencies inherent in the ad supply chain.
Report
| Apr 1, 2024
Disney and NBCU signal a major shift in CTV ad buys: Both are working with The Trade Desk to make inventory available programmatically.
Article
| Mar 21, 2024
Generative AI will “supercharge our creativity,” said VML chief innovation officer Brian Yamada. He believes the tech will improve marketers’ ability to tell stories, but it will also raise new privacy concerns.
Article
| Mar 26, 2024
Amid rising fintech and neobank competition, traditional financial institutions are investing in their rivals.
Article
| Feb 16, 2024
Be specific about which Hispanic group you’re targeting. The Hispanic community may share characteristics like language and a history of acculturation, but their origins and lived experiences vary greatly. Demonstrating an understanding of these differences between something as simple as Mexican chilaquiles and Salvadoran pupusas can boost the perceived trustworthiness of an ad campaign.
Report
| Mar 19, 2024