Brands will tap into emerging technologies to 'localize' their marketing efforts. India’s rich and vast multilingual landscape doesn’t lend itself to a “one size fits all” marketing approach. This is where voice tech and other technologies will give marketers the critical support they need to reach consumers in this diverse market.
Report
| Dec 5, 2023
The technology has made persuasive deepfakes easier and faster to produce. While AI can make up for some of the shortcomings of human-led content moderation, it isn’t a replacement for expert moderators, and labels for synthetic content won’t stop it from spreading. Current political ad policies are too little, too late.
Report
| Feb 16, 2024
The technology will be a core part of internal workflows and external communications, from building better customer profiles to developing creative and driving usage and revenues. Organic marketing will make a comeback. Marketers will focus more of their efforts on community building and engagement to interact more authentically with users as engagement patterns shift (see third trend below).
Report
| Jan 10, 2024
For the past few years, some of the biggest names in ad tech—The Trade Desk, PubMatic, Magnite—have held onto CTV as a shiny growth narrative. Although investors’ enthusiasm seems to have started subsiding, CTV does represent a massive long-term opportunity for ad tech stakeholders. In the near term, a good deal of programmatic CTV ad dollars will transact directly with platforms that are still committed to keeping their content and data behind garden walls.
Article
| Sep 25, 2023
In-app ads will drive US mobile ad spending past $200 billion in 2024.
Report
| Mar 26, 2024
The big blue app no longer dominates the tech press, but it will generate more than $30 billion in US ad revenues in 2023 and will have grown faster than Pinterest, Snapchat, or X. A reversal of fortune. Our 2023 forecast for Facebook is over $6 billion higher than it was in September 2022.
Report
| Jan 12, 2024
The technology also has the attention of C-level executives worldwide, 45% of whom listed marketing as an area of AI investment, ranking second behind customer service, according to a September 2023 Accenture poll. GenAI has put the focus on marketing content.
Report
| Dec 7, 2023
Forecasts
| Feb 8, 2024
Source: Insider Intelligence | eMarketer
Danny, you were pointing out that identifying when a brand uses genAI might not always have a positive effect since consumer about AI overall is negative with people reporting low trust in its output, fear of its job-eliminating potential, not wanting their data used for training and finding the tech confusing, saying that in lieu of strict rules, the onus will be on brands decide when and how to disclose
Audio
| Apr 2, 2024
Forecasts
| Mar 14, 2024
Source: EMARKETER Forecast
Nevertheless, the potential for AI to revolutionize how companies engage with their audiences is immense, promising a future where creativity and technology go hand in hand to produce content that resonates more deeply with consumers.
Article
| Mar 7, 2024
Earlier this month, Apple unveiled a new AI model, called the ReaLM system, which can recognize and pull out phone numbers or recipes from on-page images, or respond to a request to call “the bottom one” when users are presented with a list of local pharmacies.
Article
| Apr 9, 2024
It could eventually force Apple to open up its NFC capabilities to other mobile wallets, disrupting industry dynamics
Article
| Mar 25, 2024
Generative AI is yet to have a profound impact on media plans and marketing workflow.
“The promise of genAI is to ultimately achieve a digital dream state of advertising…where the right message reaches the right consumer on the right platform at the right time,” our analyst Max Willens said on an episode of the “Behind the Numbers” podcast. “But right now, the costs associated with those technological capabilities are not there, nor has the ROI been worked out … We’re a ways away.”
Article
| Apr 15, 2024
AI-driven personalization is one of the top trends US digital retailers believe will impact their business this year. It’s tied with an increased focus on omnichannel tools like SMS, according to December 2023 data from Bolt.
Article
| Mar 19, 2024
Generative AI search engine Perplexity will launch ads in the next few quarters. But while advertisers probably don’t need to form Perplexity ad strategies just yet, they should keep an eye on how the search engine is approaching monetization for clues into what Google (and other emerging search competitors) could do in the future.
Article
| Apr 9, 2024
Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.
Report
| Mar 22, 2024
In 2024, in-app video ads will capture over 30% of total US mobile advertising spend for the first time. Driven by placements in social media, YouTube, and OTT apps, in-app video ad spending will increase 20.4% YoY in 2024 to reach $61.11 billion. It will account for over half (58%) of the $105.93 billion in US video ad revenues and nearly 90% of mobile video ad revenues.
Article
| Apr 2, 2024
Checkout might be the last step in the customer journey, but if there’s friction at a retailer’s point-of-sale—long lines, frustrating self-checkout machines, or a lack of payment options, for example—shoppers might bail. Solutions like smart carts, mobile checkout, and biometrics could provide relief.
Article
| Apr 18, 2024
Virtual banking assistants like Bank of America’s Erica are taking design cues from ChatGPT and Google Gemini as banks look into adding conversational AI.
Article
| Mar 18, 2024
AI is helping email marketers in a myriad of ways. Top use cases include personalization, subject line testing, send time optimization, segmentation, and predictive analysis of customer behavior.
Article
| Mar 18, 2024
Counterpoint Technology Market. ResearchInternational Data Collection (IDC).
Report
| Dec 13, 2023
77% of B2B decision-makers worldwide leverage chat tools for product discovery, according to January 2024 data from Forrester Consulting and Zoovu.
Article
| Apr 12, 2024
“We believe generative AI technology disproportionately benefits marketplaces like thredUP compared to other apparel or peer-to-peer marketplaces,” said Reinhart. Internally, AI helps thredUP generate product descriptions and characteristics from item images. “This capability not only enriches our inventory database, but also streamlines the categorization and processing of items,” said Reinhart.
Article
| Mar 7, 2024
Google's SGE threatens to cut publisher traffic by up to 60%: The evolution could push the industry toward innovative revenue strategies and partnerships.
Article
| Mar 15, 2024