Forecasts
| May 10, 2023
Source: Insider Intelligence | eMarketer
56% of US adults think ad breaks on free-ad supported streaming TV (FAST) services should be under 30 seconds, according to an August 2023 ViewNexa survey.
Article
| Nov 14, 2023
Forecasts
| Apr 28, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Apr 28, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Apr 28, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Apr 28, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Apr 28, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Apr 28, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Apr 28, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Apr 28, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Apr 28, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Apr 28, 2023
Source: Insider Intelligence | eMarketer
Chart
| Dec 1, 2023
Source: Insider Intelligence | eMarketer
The over-the-top (OTT) streaming landscape is rapidly becoming as crowded as the early days of cable TV. It is vital that marketers understand the scale, reach, and prospects of the various players in the industry.
Report
| Apr 19, 2023
Chart
| Nov 29, 2023
Source: Interactive Advertising Bureau (IAB); Advertiser Perceptions; Standard Media Index (SMI)
On today's podcast episode, we discuss how social networks could improve society, the NBA's plan to remake its TV deals, US consumers' feelings on shoppable ads, how many folks are "serial churners," how disruptive Sweetgreen's salad-making robot might be, a scientific breakthrough from a 14-year-old, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Nov 3, 2023
Roku posts strong Q3 revenues growth, attributes to content, ads, and new TVs: ARPU drops as losses mount, but the company remains optimistic amid streaming challenges.
Article
| Nov 2, 2023
As economic uncertainty lingers, the dust has yet to settle on the TV currency battlefield. We review what’s changed since last year and which networks support which Nielsen alternatives.
Report
| Apr 11, 2023
The majority (65%) of US consumers say that two or three ad breaks per 1 hour of free ad-supported streaming TV (FAST) are acceptable, according to a ViewNexa survey.
Article
| Oct 31, 2023
Ad-supported video gains viewership, time spent on digital video surpasses TV, and streaming services pivot from audience growth to profitability.
Report
| Mar 31, 2023
Traditional pay TV services include cable, satellite, telecom and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks. Virtual multichannel video programming distributors (vMVPDs) are internet-delivered live TV services (e.g., Hulu + Live TV, Sling TV, YouTube TV).
Report
| Apr 9, 2024
Some of these users will also watch CTV via other options like Roku, Amazon Fire TV, or a gaming console, but TVs with built-in internet capabilities will dominate the market. In 2028, smart TV users will outnumber Roku users by more than 53 million. Click here to view our full forecast for US smart TV users.
Article
| Apr 15, 2024
This allows advertisers to run unified ad campaigns without having to account for the technical nuances of each TV environment. Why it matters: These native ads offer a powerful opportunity for advertisers to reach consumers with impactful video or animated ad experiences as one of the first impressions when they turn on their TV.
Article
| Apr 1, 2024
Digital pay TV services (sometimes called vMVPDs) like YouTube TV offer an experience similar to cable, where users have access to a library of live TV channels. The joint sports offering between ESPN, Warner Bros. Discovery, and Fox would also combine multiple offerings. These platforms need to find other ways to stand out beyond exclusivity. Look for streamers that offer the best first-party data.
Article
| Mar 14, 2024
But that content is now more accessible on digital services than ever before, with OTT streaming services like Prime Video and vMVPDs like YouTube TV both offering NFL games, eating into pay TV’s market. There are also more channels through which pay TV customers can transition to digital services than in recent years.
Article
| Mar 12, 2024