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| Dec 1, 2023
Source: Insider Intelligence | eMarketer
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| Dec 1, 2023
Source: Insider Intelligence | eMarketer
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| Nov 30, 2023
Source: Interactive Advertising Bureau (IAB)
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| Nov 30, 2023
Source: Interactive Advertising Bureau (IAB)
TV ad spend still significantly exceeds streaming’s spend. In 2023, US subscription over-the-top (sub OTT) ad spend will reach about one-sixth of linear TV ad spend. Streaming offers more ad-free options than TV—and when ads are present, loads are lighter. Subscription streamers aren’t as reliant on ads. Paid streaming services are funded more through subscription fees than ad revenues.
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| Dec 6, 2022
CTV ad spend will reach the C$1 billion ($806.7 million) milestone in 2023, and it’ll make up a quarter of total TV ad spending. There will be 4.1 million cord-cutter households in Canada next year, more than a quarter (26.5%) of total residences. Predictions. CTV will change the media buying mix.
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| Dec 15, 2022
The decline comes as YouTube makes a bigger push for TV ad dollars. Since 2019, its share of ad dollars that come from connected TV (CTV) has increased about 9 percentage points. It will remain one of the largest players in CTV advertising. Worsening macroeconomic conditions and competition from TikTok have further tempered our expectations.
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| Dec 20, 2022
National TV ad spending was down 7% year-over-year (YoY) in August and 30% in July, per Standard Media Index. Automotive TV ad spending declined 23% in June, according to iSpot.TV. In September, advertisers cut upfront commitments by 10% to 20%, Digiday reported. We also lowered our forecast for Hulu’s net ad revenues in 2024 from $6.16 billion to $4.84 billion.
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| Nov 10, 2022
Allocate TV ad spend. Advocate for diversity in TV ad spend. More like this:. Streaming hours on The Roku Channel increased more than 50% in Q2. Among active users, Netflix takes the platform crown, but ad-friendly TikTok, Hulu, and YouTube have better outlooks. Netflix adds 5.9 million subscribers in Q2 thanks to password-sharing changes. How Netflix, Roku, and NBCUniversal are getting into commerce.
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| Jul 28, 2023
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| Oct 31, 2023
Source: Advertising Association (AA) - UK; WARC
Our upfront TV ad spending forecast encompasses TV ad spending resulting from the national primetime TV upfronts. This includes linear TV and digital video inventory that broadcast and cable networks sell during the upfronts.
Report
| Jun 21, 2022
Connected TV (CTV) technology is advancing by leaps and bounds, which is enabling advertisers to better target audiences, measure outcomes, and implement performance marketing strategies. Read how CTV is transforming streaming and advertising at large, including linear TV and social media.
Article
| Sep 20, 2023
The changing dynamics of upfront TV ad spending. Linear is no longer the be-all and end-all. In fact, US upfront TV ad spending will fall to $18.64 billion for the 2023–2024 TV season, according to eMarketer—a drop of 3.6% from the season prior.
Article
| Jun 6, 2023
That year, the $346.20 spent per user will exceed, for the first time, the comparable figure of TV ad spending per TV viewer ($337.38). Although our social network user estimates are for those of any age, while our TV viewer figures are for those ages 18 and older, this inflection point underscores the value of social network users to advertisers.
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| Dec 13, 2022
On today's podcast episode, we discuss whether people will ever buy items they see in TV shows, if online ratings are broken, a relaunched Amazon Shipping trying to compete with UPS and FedEx, if CNN and sports can move the needle for streaming service Max, whether the continuing partnership between Target and Starbucks is boosting curbside pickup, where we got gas before gas stations, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.
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| Sep 15, 2023
Despite the decline in linear TV ad spend, total TV ad spend will grow from $86.40 billion this year to $97.73 billion by 2027. Programmatic focus. CTV ad spending is smaller compared with other major ad formats like search, social, TV, and retail media, and we expect that to continue until at least 2027, according to our forecast.
Article
| Jul 17, 2023
While addressable, which we define as targeted TV ads delivered on a home-by-home basis via cable and satellite boxes, will represent only 4.3% of total TV ad spending in 2021, its share will grow to 6.3% within two years. Meanwhile, linear TV ad spending will grow in 2021 and 2022 as part of a post-pandemic rebound, but it will start to trend downward in 2023.
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| Nov 29, 2021
When tallied together, TV and CTV ad spending is trending upward, except for a 1.1% decrease this year due to the dip in TV ad spending. A similar situation played out in 2020, when the sudden plunge in traditional TV drove the combined total into negative territory, even though CTV grew by a whopping 57.0% that year. CTV growth will slow but still lead to a big milestone.
Article
| Jun 9, 2023
Tuning in: National TV ad spend around BF/CM was up 6.4% ($184 million), but impressions were down 4.6% (18.49 billion), per iSpot. That’s not insignificant, as it indicates that TV ad spending is getting more expensive at a time when advertisers really need to reach consumers to hit their end-of-year goals. Etsy and Wayfair combined for 44.19% of all impressions on D2C brands.
Article
| Dec 1, 2022
US TV ad spending is down 0.3%. Again, fractional, but this is a decrease rather than an increase, according to our estimates. US TV viewers were down 22.1%, according to our estimates. The US CPI was up 2.6%, according to the Bureau of Labor Statistics’ latest data for January 2023.
Article
| Feb 17, 2023
The Super Bowl’s prices have steadily risen over the last few years, and the 2022 midterm election helped coffers with record TV ad spend. Still, these events will deliver diminishing returns as streamers become the default entertainment channels and strike major sports broadcasting deals. Our take: TV advertising has started its slow, painful crawl out the door.
Article
| Dec 19, 2022
However, it will account for just 5.2% of total TV ad spending in 2022, due in part to inventory constraints. Linear addressable ads have historically been sourced from the 2 minutes per hour reserved for local advertising. Now, as advertisers’ appetites for addressable media swell, sellers are working to meet that demand. A few recent examples:.
Report
| Oct 18, 2022
But traditional TV is in trouble, as marketers divert their dollars to CTV and ad-supported streaming services, per our “TV Ad Spending 2022” report. More like this:. AI chatbots compared: Bard vs. Bing vs. ChatGPT. US ad market falls for 8th consecutive month in February. 5 charts showing where people (and advertisers) would go after TikTok.
Article
| Mar 27, 2023
By contrast, US TV ad spending will fall by 7.7% to $62.42 billion this year and flatline through the end of our forecast period to 2026. So, while our retail media forecast stops at 2024, if current trends hold, retail media should surpass TV by around 2025. In fact, even if retail media slows to 12% growth in 2025, it will still overtake TV that year.
Article
| Feb 22, 2023
In Canada, retail media ad spending in 2022 was C$3.43 billion ($2.63 billion), nearly equivalent to TV ad spending, according to GroupM. The major players: Retailers were among the fastest-growing digital advertising players in 2022, according to our estimates, and that number is on the rise.
Article
| Jun 30, 2023