TV advertising could be hurt by the SAG-AFTRA strike as show productions grind to a halt. However, unscripted TV and libraries of backlogged content could buoy the channel until a resolution is reached. Use this chart:. Budget TV ad spend. Justify an increase in TV ad spend in 2024 and 2026. More like this:. CTV is filling gaps in declining linear TV ad spend.
Article
| Jul 21, 2023
This difference is mainly due to the continued strength of TV advertising in the US market. Display ads will represent 59.6% of mobile spending in 2023, dominated by video. Video ads played on smartphones mainly (tablets account for a small percentage) will make up more than 70% of mobile display.
Report
| May 3, 2023
On today's podcast episode, we discuss what non-AI technology took the spotlight at this year's Consumer Electronics Show (CES), second-tier TV audiences, what streaming will look like in a few years, what its like to shop with a chatbot, how digital grocery will take things up a notch, how big the sun actually is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.
Audio
| Jan 19, 2024
The biggest player in US gambling and casino ad spend is TV, which reached $471.8 million between January and November 2023, according to a December 2023 MediaRadar study.
Article
| Jan 25, 2024
Those who want to boost app adoption should use email communications, physical stores, and even TV ads to market their apps more effectively, said Lipsman. But they need to clearly communicate their app’s benefits to consumers. 5. TikTok. While it may not be a traditional retailer, “TikTok has really captured the zeitgeist,” said Lipsman. “And TikTok Shop is starting to take off as well.
Article
| Oct 31, 2023
On today's podcast episode, we discuss how this year will look as Google's cookies fade away, the biggest threat to Google's search dominance, how many consumers are moving to ad-supported streaming, whether Apple can move the VR needle, Peloton's content hub on TikTok, the first person to ever complete Tetris, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
Audio
| Jan 12, 2024
Amazon Prime Video ads launched today, defaulting Amazon’s 163.3 million US viewers into its ad-supported tier unless they pay a premium to opt out. This is good news for Amazon’s $44.26 billion dollar retail US media business. But who could this move hurt?
Article
| Jan 29, 2024
It also surpassed the Canada TV ad market for the first time. Retail media is the fastest-growing digital ad segment. Retail media bucked the trend of marginal growth or decline that other ad formats experienced last year. Amazon reigns. The ecommerce pioneer is Canada’s largest digital retailer—by far—giving it a leg up for retail media ad sales. Canada’s RMNs are tied to the most influential brands.
Report
| Mar 23, 2023
We’ve been working on a similar line: “Betcha can’t drive the best performance with just one TV ad.”. Now more than ever, marketers can't expect their ad campaigns to succeed on the strength of one splashy TV commercial every quarter. If you want to see blockbuster performance, you need to take a performance marketing mindset with your connected TV (CTV) creative.
Article
| Oct 16, 2023
Chart
| Feb 15, 2024
Source: InfoAdex
Chart
| Feb 15, 2024
Source: InfoAdex
This dynamic, plus a scarcity of inventory on CTV, is pushing TV ad prices upward. We are monitoring the impact of external forces on the ad market. Inflation, supply chain issues, market turmoil, and global conflict have so far spared the US TV ad industry.
Report
| Jun 14, 2022
We also see retail media as key to the future of TV advertising. Retail media and CTV are two of the fastest-growing ad categories we track. US retail media ad spend will increase by 22.5% next year for a total of $55.31 billion, according to our forecast. US CTV ad spend will increase by 16.8% next year for a total of $29.29 billion, according to our forecast. What retail media gets from CTV.
Article
| Oct 23, 2023
Amazon is moving beyond search ads to display, video, and streaming TV ads. Amazon’s search business is reaching maturity with heavy sponsored product ad loads appearing on most search result pages. Sellers are being encouraged to shift ad budgets into upper-funnel ads, including on-site display and video ads and off-site display and video ads accessed via Amazon DSP.
Report
| Aug 14, 2023
Connecting an audio exposure to consumer behavior is trickier but no more so than would be the case for the average streaming TV ad. Podcast advertising is another story entirely. Most podcast content is delivered via download, a technological holdover from when mobile data was a scarcer resource. This makes it exceedingly challenging to definitively measure exposures, much less outcomes.
Report
| Aug 8, 2023
As 2023 comes to an end, this is the data you need to kick-start 2024.
Article
| Dec 26, 2023
CTV experienced a boom in advertiser investment during this period, as quarantined viewers streamed digital videos at unprecedented levels—but the TV ad market took a hit. Last year, advertiser activity was closer to normal. TV advertising did not reach its pre-pandemic heights—but it got close—and upfront spending picked up to levels that broadcasters were more accustomed to.
Report
| May 31, 2022
WBD and Paramount reportedly discuss merger to enhance streaming services and compete with giants like Netflix: It's a move that could reshape the media industry.
Article
| Dec 21, 2023
Chart
| Jan 24, 2024
Source: EMARKETER
CTV offers the easiest ‘digital shift’ for protagonists from the traditional world of TV advertising. Though there are clearly differences between TV and CTV, the value proposition remains somewhat aligned—larger screen, large reach, a good amount of quality programming, etc. From the consumer angle, at least, the consideration isn’t “Am I watching traditional TV or connected TV?”
Report
| May 4, 2023
Chart
| Jan 23, 2024
Source: Insider Intelligence | eMarketer
This first-of-its-kind report compares and contrasts our US ad spending forecast with our US time spent with media forecast. It identifies unexpected incongruities between how marketers are spending ad dollars and where consumers are spending their time.
Report
| Jul 17, 2023
TV advertising produced moderate growth in the post-shock rebound years of 2021 and 2022, but that story has dissipated. With no major elections or Olympics this year, the outlook is almost as bad as it has ever been. Over $5 billion in ads will disappear from TV this year. TV’s $61.31 billion take will be the industry’s lowest since 2011.
Report
| May 5, 2023
Chart
| Jan 18, 2024
Source: Winterberry Group
Despite the drop, the upfronts make up a growing portion of the TV ad market. Roughly 30% of total TV ad spending will happen during the upfronts, a portion that has inched up over the past five years. For all the TV advertising struggles, buyers still value the price advantages of the upfronts, and sellers value forecastable revenues.
Article
| May 18, 2023