Average CPMs across major US streaming services are trending downward as Netflix and Disney+ lower the rates they solicited soon after launching ad-supported tiers in late 2022.
Article
| Oct 11, 2023
The “TikTok generation” transcends Gen Z, according to our first forecast for time spent on TikTok, Facebook, Instagram, and Snapchat broken down by age. We reveal what that means for these social platforms and how video advertisers can maximize their investments.
Report
| Feb 27, 2023
YouTube is the most widely used free video service among US internet users of all generations, according to Kagan. Its highest saturation is among Gen Zers (82%) and millennials (78%).
Article
| Sep 26, 2023
Amazon reshapes NFL viewership on streaming platforms: Nielsen's ratings versus internal data presents challenges in the era of digital broadcasting.
Article
| Sep 19, 2023
Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. The Asia-Pacific region lags all other regions in time spent with PC/laptop/tablet. This clearly shows the importance of smartphones in Asia-Pacific, where mobile access to the internet is primary in rural areas and among low-income respondents.
Report
| Oct 30, 2023
The dip in CTV programmatic advertising reflects the rise of free ad-supported streaming TV (FAST) channels and ad-based video-on-demand (AVOD) tiers, like those introduced by Netflix and Disney+. These additions broaden the number of CTV ad units, leading to lower costs per thousand views (CPMs).
Article
| Jan 11, 2024
This is helped by video-on-demand (VOD) apps that provide a seamless viewing experience for viewers across devices. Compared with traditional TV, this is a significant advantage for user experience and targeting. SVOD is still more popular than AVOD.
Report
| Nov 17, 2023
It’s the No. 1 way to access long-form content via over-the-top (OTT) services, according to Roku and Fuse Insights’ “Video-on-Demand Evolution 2024” report. These OTT options include subscription video-on-demand and ad-supported video-on-demand. CTV formats, which include smart TVs and streaming sticks, are well above other access devices for streaming viewership in Canada.
Report
| Dec 7, 2023
Chart
| Oct 16, 2023
Source: ANTENNA
Chart
| Oct 16, 2023
Source: ANTENNA
And they’ve proved popular: 83% of consumers subscribe to video-on-demand services alone, per July 2023 data from Leichtman Research Group. This article originally appeared in Insider Intelligence's Payments Innovation Briefing—a three-times-weekly recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client?
Article
| Jan 26, 2024
Disney and Charter’s carriage fee clash is a landmark moment: A new deal includes Disney+ and ESPN subscriptions for the linear TV service’s customers.
Article
| Sep 12, 2023
Connected TV (CTV) ads are skyrocketing, leaving advertisers navigating new ad loads on platforms like Netflix and Disney+ while grappling with the challenges of measuring ROI in the streaming domain.
Article
| Sep 18, 2023
Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. About This Report. The 13th edition of the Global Media Intelligence Report is a continued partnership with Publicis Media-Starcom and collaboration with GWI, a primary research provider to Publicis Media-Starcom and a valued partner of Insider Intelligence | eMarketer.
Report
| Oct 30, 2023
Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. Latin America remains the world leader in time spent across nearly half of the activities tracked by GWI. In addition, the region ranks second in two other categories. No other region is a global leader in more than two categories.
Report
| Oct 30, 2023
Chart
| Oct 10, 2023
Source: Piper Sandler
Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. Ownership of nonessential digital devices is lowest in Southeast Asia compared with the rest of the world. The figures reflect a greater income divide among respondents in the region comparatively.
Report
| Oct 30, 2023
Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. Mobile media consumption exceeded time spent with PC/laptop/tablet for the first time this year. Near-ubiquitous use of social media, messaging apps, and video on smartphones has tipped the scale in favor of mobile.
Report
| Oct 30, 2023
Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. The Middle East and Africa has stayed mostly consistent in penetration rates and time spent with media, despite small decreases across the board.
Report
| Oct 30, 2023
Latin America’s digital economy is proving resilient despite macroeconomic headwinds. In 2023, marketers and advertisers will focus on reaching consumers across retail media, livestreaming ecommerce, and ad-supported video streaming.
Report
| Jan 11, 2023
Indeed, Paramount Global has just recently announced plans to merge its UK broadcast channel’s video-on-demand platform, My5, with its FAST service, Pluto TV, in late 2024. Increased ad inventory in the space will mean more ad dollars flowing into video. Next year will see strong growth in digital video ad spending, helping the overall ad industry out of its economic-induced slump.
Report
| Dec 11, 2023
Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. The shift from traditional TV viewership to digital video is accelerating. The trend is being driven in large part by increased connected TV (CTV) viewership and higher levels of smart TV ownership. Smartphone ownership is nearly universal.
Report
| Oct 30, 2023
They’re very popular, with 83% of consumers subscribing to video-on-demand services alone, per July 2023 data from Leichtman Research Group. Subscriptions give customers control and result in few surprises: They choose to pay an agreed-upon monthly amount for the value the services represent and know what they will pay over its duration.
Report
| Dec 19, 2023
Video-on-demand (VOD) viewers. Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. Social media is the most popular activity in the region across demographics. The difference in adoption rates between gender, age, and income is less than 2%.
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| Oct 30, 2023
Chart
| Oct 1, 2023
Source: Insider Intelligence | eMarketer