The Children and Teens Privacy Protection Act, often referred to as COPPA 2.0, would effectively expand the protected age range to include teens up to age 16. It would also ban targeted advertising to kids and teens. In an election year, congressional representatives will likely be moving swiftly to pass popular legislation like this. Sources. CivicScience.
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| Apr 24, 2024
Younger consumers are also more receptive to shoppable ads than older generations, per an August 2023 survey from Acxiom conducted by MTM. 38% of consumers in the US and the UK ages 16 to 34 have seen or purchased an item through shoppable content and ads on search, versus 28% of 35- to 54-year-olds and 9% of consumers 55 and older.
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| Feb 26, 2024
“YouTube is the most popular platform for livestreams among this generation,” Smiley said. Among US Gen Z social media users who watched long-form videos in the past month, 76.8% used YouTube and 49.9% used TikTok, according to our survey. 67.8% of Gen Zers say YouTube is their go-to platform for long-form video.
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| Mar 1, 2024
Only 39% of Gen Zers reported frequent credit card use, per the survey—compared with 51% for older generations. The reasons behind this:. Lack of understanding. Among consumers who don’t use credit cards, Gen Zers were twice as likely to say they didn’t understand credit card offerings as non-Gen Z respondents. Limited credit access.
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| Feb 26, 2024
I think part of that also is tied to the fact that 68% of the US population in the US Hispanic population is under the age of 44. It's an incredibly young population. There are more people of Hispanic descent being born in the U.S. than are migrating, which is contributing to their growth. Right. Marcus Johnson:.
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| Apr 8, 2024
Instagram is the top commerce platform among those ages 18 to 34. That’s not surprising given it’s the top social media platform for this age group in the UK, with 12.5 million users, per our forecast. It’s also marketers’ preferred platform, as they believe Instagram has the most accurate algorithm and the best ROI, engagement, and quality leads, according to a July 2023 report by HubSpot.
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| Dec 1, 2023
“Forty-six percent of Gen Z teens (ages 13-18) are likely to consider themselves loyal to a brand simply because they love it, even when they have no intent to purchase, according to a recent study by Archival and Vogue Business,” said our analyst Sky Canaves.
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| Mar 13, 2024
Miss Feiner also notes the bill requires many commercial apps and sites to verify their users ages when it contains a substantial portion of material harmful to minors, aka over a third of content on the site. Think adult content sites. These sites must ensure users are 18 or over. New sites are exempt from this requirement.
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| Apr 5, 2024
YouTube was the most popular destination for social searches among this generation. Nearly 60% of Gen Zers who used social search had searched on YouTube in the preceding month, our survey found, putting it ahead of TikTok and Instagram.
Article
| Mar 4, 2024
Self-reported spending is down 6% among US teens (which includes Gen Alpha and Gen Z consumers), but they are still shelling out on beauty, according to Piper Sandler’s latest Taking Stock with Teens survey.
Article
| Apr 12, 2024
For Gen Z, music festivals like Coachella or Stagecoach aren’t just about the music—they’re about self-expression. Because of how closely Gen Z links festivals and fashion, apparel brands like Pascun are using the events to connect with the young festivalgoers. And Pinterest is tapping both online and on-site activations for Coachella.
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| Mar 25, 2024
Since its launch in September 2023, over 11% of US households have purchased items via TikTok Shop, according to data from a recent Earnest Analytics’ report, which analyzed credit card transaction data to learn more about TikTok Shop users.
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| Apr 11, 2024
US adults will spend 55 minutes more per day with digital video than with traditional TV in 2024, per our February 2024 forecast.
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| Mar 29, 2024
Consumers ages 59 and older were also the most loyal, placing about six orders over 12 months, twice as many as Gen Z consumers ages 18 to 26. The lesson: Baby boomers can be engaged via social media, but you have to know where to find them. Consumers ages 55 to 64 spend an average of 25 minutes a day on Facebook, more than any other age group, per our June 2023 forecast.
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| Feb 12, 2024
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| Oct 11, 2023
Source: AARP
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| Oct 11, 2023
Source: AARP
While buying clothing online may be popular across all generations, other categories (such as accessories, home furniture, and computers/computer accessories) are purchased at higher rates by consumers ages 18 to 34. Younger generations are getting a later start on adulthood.
Report
| Jan 31, 2024
Misleading high-engagement content on “TaxTok” is worrying financial professionals and confusing their clients. Here’s how banks can help.
Article
| Mar 18, 2024
Online return rates are finally coming down from recent highs. But as ecommerce's share of retail sales grows, so will returns from online sales.
Report
| Feb 6, 2024
Pinterest’s search enhancements continue with body type filter: The platform’s AI-enabled upgrades are boosting engagement and shopping behavior.
Article
| Mar 12, 2024
Should we just let the branch go extinct? The end of summer in the US led us to pause and reflect on how banking continues to evolve under the influence of digitization and whether the branch still should have a place in banks’ and credit unions’ go-to-market strategies. Today, we’re kicking off a multi-part series looking at the current state of the branch, what consumers think of it, and how some banks are attempting to reinvent their branch networks to strengthen customer relationships.
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| Sep 6, 2023
Over half (51%) of Gen Z consumers worldwide use social media to look up a brand versus 45% who turn to search engines, per GWI Core data from 2023.
Article
| Mar 1, 2024
We're talking about how they're using the internet, how the behavior is different from one another because Gen Z is a big age range. I believe... What are we at now, 12 to 27, ballpark? I think that's the age range. Paola Flores-Marquez:. Yeah, 12 to 26 is the last time I checked, but my math might be old. Marcus Johnson:. Okay, 12 to 26, so around there.
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| Mar 18, 2024
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| Apr 5, 2024
Source: CivicScience
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| Apr 2, 2024
Source: EMARKETER