Chart
| Oct 12, 2021
Source: MediaPost Communications; iSpot.tv
Chart
| Apr 27, 2022
Source: Morning Consult
Chart
| Mar 17, 2022
Source: Pew Research Center
Chart
| Mar 17, 2022
Source: Pew Research Center
Chart
| Mar 17, 2022
Source: Pew Research Center
Chart
| Dec 27, 2021
Source: SurveyMonkey; Momentive
Chart
| Oct 18, 2021
Source: SurveyMonkey; Momentive
Chart
| Jan 24, 2023
Source: Majesco
Chart
| Jan 20, 2023
Source: Medscape
Note: Travel includes airlines, cruises, accommodations, tourism boards, destination marketing organizations, travel bureaus, country clubs, OTAs, travel agents, travel websites, visitor centers, car rental companies, and leisure and unmanaged business travel.
Article
| Oct 26, 2023
Forecasts
| Jan 24, 2024
Source: Insider Intelligence | eMarketer
Growth has slowed, but bright spots remain in key categories.
Report
| Mar 20, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber’s shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.
Audio
| Feb 14, 2024
Video ads are perhaps more necessary for promoting movies, selling cars, or enticing travel than they are for marketing the average CPG product, but the industry is still growing its video ad spending more quickly than anything else. By 2025, a third of industry spending will be going to video. Among devices, CPG favors mobile more than most other industries do.
Report
| Sep 27, 2023
Forecasts
| Nov 8, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Nov 8, 2023
Source: Insider Intelligence | eMarketer
As untethered car systems, smart home devices, and even untethered hearables proliferate, their share of digital audio time will continue to grow, pushing the “other” category past a quarter of the total to reach 26.3% in 2023. By 2025, adults will spend 24.6 minutes per day listening to digital audio on “other” devices—mostly connected cars and smart speakers.
Report
| Jun 12, 2023
High-deductible plans on top of other financial obligations, like car payments, student loans, rent, and mortgages, mean many millennials are checking prices before seeking care—or even opting to forgo care. Their mental state isn’t great.
Report
| Jun 23, 2023
I also noticed there were very few auto makers. It's just something you've come accustomed to seeing, so auto brands. I just really remember the Volkswagen commercial. It was one of my faves, we'll get to that I'm sure, but not much else. Marcus Johnson:. Really? Ethan, takeaway. Ethan Cramer-Flood:.
Audio
| Feb 16, 2024
Baby and children includes toys, dolls, games, baby monitors and bottles, and car seats (excludes diapers). Home furnishings include furniture, mattresses, textiles, power tools, rugs, paint, and outdoor/garden supplies.
Report
| Sep 7, 2023
This industry’s share of digital spending won’t keep up with those of industries like retail and automotive, but healthcare and pharma advertisers are following consumers across digital media channels and are learning to target more carefully. Key Question: What’s the current state of healthcare and pharma digital ad spending, and what trends will affect it over the next few years?
Report
| Sep 29, 2023
“People are going to Costco, they’re filling up their cars with Costco gas, they’re buying groceries, but they’re not buying the TV. They’re not buying the jewelry. They’re not buying AirPods. They’re just buying the staples,” our analyst Zak Stambor said on a recent episode of the “Behind the Numbers: Reimagining Retail” podcast.
Article
| Oct 19, 2023
Sales at pawn shops, auction houses, and dealers of used cars or auto parts are excluded. Retail formats vary and include P2P, consignment, and direct sales. Sources. Deloitte. First Insight. GlobalData. Ikea. Morning Consult. OfferUp.
Report
| Apr 3, 2023
Chart
| Jun 6, 2023
Source: Innovid
Chart
| Jun 6, 2023
Source: Innovid