There is a little bit of branding that goes around a toy, but it's hard to know what's going to be the next it toy. So I think Toys R Us not only has a customer issue, but it also might have an inventory margin issue.
Audio
| Oct 12, 2023
Apple uses safety and security to win over consumers. Birkenstock focuses on education, showcased through a three-part docuseries. And Taco Bell, with the help of Pete Davidson, apologized for “over-innovating” its breakfast menu.
Article
| Aug 14, 2023
It combines precision targeting and scale for both branding and performance objectives to drive online and offline commerce. A 2022 study from Boston Consulting Group and Google projects that the $74 billion in forecasted retail media growth between 2021 and 2026 will attract ad budgets across the board.
Article
| Sep 28, 2022
Consumers now expect more from brands and their loyalty programs, which need to incorporate value, ease of use, and personalization to stand out in a crowded market.
Report
| Nov 22, 2022
Develop video ads with captioning, particularly for longer-form ads used for branding. Captioning is important because users may not always be scrolling with sound on—with the notable exception of TikTok. Keep it short. Video ads should be short and convey branding information quickly. Shorter ads are particularly critical on in-feed placements, where users are rapidly scrolling.
Report
| Jan 11, 2022
A $5B lawsuit over Chrome’s ‘Incognito mode’ privacy moves closer to trial. Plaintiffs argue Google misused data, but Google stands firm on its transparency.
Article
| Aug 9, 2023
Business verticals that depend more on Facebook for performance than branding are more affected.
Report
| Nov 4, 2021
But marketers must be willing to acknowledge the need to change and allow room for experimentation, recognize some branding requirements might need to be overlooked to enable timely responses, and be prepared for occasional “misses” that might cause initial discomfort. The more an agency and the brand test and learn, the fewer misses they are likely to see. Establish the right model.
Report
| Sep 28, 2022
“This bundle with Showtime is smart, though the branding is a bit awkward.”. Listen to the full episode. This was originally featured in the eMarketer Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Jun 2, 2023
How we got here: Nike is one of many brands experimenting with digital goods and experiences as tools for brand marketing. Hyundai and Vans experimented with creating entire digital universes in Roblox, for example. And Balenciaga recently partnered with Epic Games to bring an in-game clothing line to Fortnite.
Article
| Nov 3, 2021
Issuers can integrate turnkey monitoring solutions from network partners into their branding. Identity theft risk scores make the threat more concrete to cardholders. That could spur them to work toward reducing risk. Consumers hit by identity theft spend up to 200 hours resolving it, per Allstate, so fortifying cardholders could be an acquisition and retention coup. Segment Analysis.
Report
| Dec 19, 2022
That’s bad news for TikTok’s social commerce plans, since micro-influencers are poised to make up a larger share of brand marketing on social media platforms due to their more niche content focuses and loyal audiences.
Article
| Mar 28, 2022
Where TV has been primarily used as a brand marketing and awareness tool, CTV has transformed the big screen into a performance channel. The survey found that while more than 81% of respondents are using CTV to raise awareness of their brand or product, two-thirds classify it as a performance marketing channel—a number that is likely to grow as advertisers embrace the digital nature of the channel.
Article
| Apr 25, 2023
But the second most lucrative sector, “services,” brought in $19.82 billion (more than any other product category) and grew 17.72% year over year—a sign that the company once known primarily for its products and branding has undergone a shift to focus on subscriptions and services. How we got here: When did Apple’s pivot to media begin?
Article
| May 3, 2022
The hub outlines TikTok’s suite of advertising solutions and gives advertisers access to best practices focused on branding, commerce, performance, and creative. TikTok also introduced TikTok Fundamentals, an advertising framework consisting of three pillars: Fuel (with data), Build (start small and iterate), and Automate.
Article
| May 10, 2023
Microsoft’s Azure is under fire for lax security and unpatched vulnerabilities. Rising criticism stresses the need for improved security or face business loss and trust erosion.
Article
| Aug 4, 2023
We are different in that we don't use brand marketing to talk about the concept of our brand and to sell our brand, instead we use brand marketing to educate people on our innovations and the problems that our product solves [like with our new Airbnb Setup, which helps new hosts get started, along with new functionalities on our app like guest identify verification and reservation screening technology].
Article
| Nov 21, 2022
Use digital ads—particularly CTV—to drive branding and performance. Creating distinctive assets, a well-honed message, and breakthrough content for digital ad campaigns can achieve both branding and performance simultaneously. Brands should leverage performance data to drive positive ROI, but without overoptimizing and targeting too narrowly.
Report
| Apr 28, 2022
The recent expansion of ad-supported connected TV (CTV) inventory on networks like Hulu, Peacock, and Disney+ gives D2C brands a means of driving branding and performance at the same time. Although these ads often carry high CPMs, the rapid increase in supply should create near-term opportunities for high-growth brands with adequate marketing budgets. The clock is ticking to figure out TikTok.
Article
| May 8, 2023
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| Sep 7, 2023
Source: Dentsu
Chart
| Sep 7, 2023
Source: Dentsu
Ultimately, it comes down to aspirational branding, said our analyst Andrew Lipsman. “Prestige fitness signals wealth and influence. It also signifies something scarce in today’s world: time and flexibility.”. Who’s doing it the best? Lululemon, according to our analyst Blake Droesch.
Article
| Aug 12, 2022
Silver was appointed Root’s first CMO in November 2021 “specifically to develop the brand marketing discipline, as well as merge the brand marketing with the digital acquisition team,” he told us.
Report
| Jun 29, 2022
But even with branding, sometimes you want targeted reach over broad reach. Social channels come into their own here. This consideration is multifaceted, though. It needs to take into account the different elements involved in a piece of video—programming, format, context, demographics, and creative. Sufficient to say, the digital video advertising proposition is complicated!
Report
| Nov 7, 2022
State of play: Marketers looking to monetize within gaming are focused on three major areas of interest: interstitial ads served to users during natural pauses in gameplay; in-game ads that are blended into the virtual environment; and brand marketing via advergames, in-game events, and branded goods.
Article
| Jul 20, 2022