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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Rigorous proprietary data vetting strips biases and produces superior insights.
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  • On today's special episode, we continue our new monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Google reinventing search, Amazon's grocery strategy, and what Twitter appointing a new CEO means for growth. Tune in to the discussion with this month's contestants: our analysts Ross Benes, Blake Droesch, and Debra Aho Williamson.

    Audio
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    May 30, 2023
  • The survey, which covered 300 global banking executives, was conducted by research firm Economist Impact and commissioned by bank software vendor Temenos.

    Article
     | 
    Feb 16, 2024
  • Retail executives worldwide say physical stores add a personal element to the customer experience. For many Gen Zers, product and brand discovery happens on social media.

    Article
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    Apr 3, 2024
  • Compliance hurdles abound following US President Joe Biden’s executive order emphasizing safety, privacy, and equitable use of genAI. Almost half (46%) of C-level banking executives worldwide said working out a comprehensive data strategy is a top challenge in applying genAI, according to Accenture’s Pulse of Change Blog. And 30% said the same of making genAI explainable.

    Article
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    Jan 29, 2024
  • While CEO Mark Zuckerberg has successfully steered the company through its challenges, the company has taken major reputational hits, and Facebook has lost much of its luster. Zuckerberg has testified in Congress eight times, most recently at a heated January 31 Senate hearing on protecting children online.

    Article
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    Feb 2, 2024
  • A Disney purchase of Hulu would upend the streaming industry: Comcast CEO Brian Roberts said it’s willing to sell its stake to Disney, ending a stalemate.

    Article
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    May 17, 2023
  • On today's episode, we discuss the implications of Twitter's new CEO choice, what Tucker Carlson moving his show to the platform means for advertisers, and what to make of Twitter alternative Bluesky. "In Other News," we talk about the effect AI will have on social media and what to expect from TikTok's US shopping platform. Tune in to the discussion with our analyst Jasmine Enberg.

    Audio
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    May 17, 2023
  • On today’s episode, we look at the various angles of generative AI in banking. In our "Headlines" segment, we discuss regulators' urgency to install oversight over the rapidly advancing technology. In "Story by Numbers," we examine the percentage of executives that are not aware of how fast generative AI is coming, as well as discuss an old number that has been around the finance world for a while about human customer service agents versus bots. And in "For Argument's Sake," we take sides in the debate over whether generative AI will raise the bar or level the playing field for small and regional banks. Tune in to the discussion with host Rob Rubin, our analyst Eleni Digalaki, and vice president of content strategy Dan Van Dyke.

    Audio
     | 
    May 15, 2023
  • Twitter’s CEO is a strategic pick that ultimately won’t do much: Linda Yaccarino is an experienced exec, but it may be too late to stop Twitter’s decline.

    Article
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    May 12, 2023
  • Hustle culture: Which side gig has Goldman Sachs’ CEO David Solomon been warned is not the “right image for a top Wall Street CEO”? A) DJing. B) Juggling. C) Driving for Uber. D) Dog walking.

    Article
     | 
    Apr 15, 2024
  • “This new search functionality significantly enhances the shopping experience by combining visual language with personal style, enabling buyers to curate style inspirations effortlessly,” said James Reinhart, CEO and co-founder of thredUP, on the company’s earnings call this week.

    Article
     | 
    Mar 7, 2024
  • Today’s episode is all about the future of banking as a service (BAAS). In our "Headlines" segment, we use Railsr’s fall from grace to discuss how today’s economic uncertainty has slowed down the progress of embedded finance and BaaS. In "Story by Numbers," we examine a cornerstone advisor’s forecast of BaaS revenues in 2026 and how a 2022 study from Endava found that about half of fintechs are having scaling and platform issues with their BaaS providers. And in "Pretend CEO," we ask guest Leda Glyptis to pretend that she’s teamed up with a giant private equity firm with unlimited capital resources and a vision of building or buying her way to win a material share of the $25 billion of BaaS revenues in 2026. Join the fun with host Rob Rubin, our analyst Eleni Digalaki, and special guest Leda Glyptis, chief client officer at 10x Banking and author of the recently released book "Bankers Like Us."

    Audio
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    May 1, 2023
  • On today's episode, we discuss how in-flight measurement helps marketers do more with less, the importance of an integrated cross-platform/media performance view, and how to be thoughtful about selecting KPIs. "In Other News," we talk about the significance of Nielsen regaining its accreditation for national TV ratings and what to make of Netflix struggling to livestream its "Love Is Blind" reunion. Tune in to the discussion with our analyst Paul Verna and Stephanie Gall, senior manager of measurement products at Cint.

    Audio
     | 
    Apr 24, 2023
  • Dan Riess, executive vice president and chief growth officer at TelevisaUnivision, told Ad Age the initiative uses existing brand content in new formats, delivering nonintrusive ads that include interactive QR codes.

    Article
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    Apr 11, 2024
  • Measures like pulling products from shelves—previously a highly effective bargaining tool—can make brands less willing to invest in retailers’ ad services, a consumer goods executive told Reuters. The dynamic: We expect CPG digital ad spending in the US to grow 15.5% this year to $48.79 billion, the fastest growth rate in three years.

    Article
     | 
    Apr 5, 2024
  • “Over 50% [of users] say they view Pinterest as a place to shop,” said Pinterest CEO Bill Ready. “Yet we haven’t made it easy for them to shop historically, as shoppable content was not integrated into core experiences.”

    Article
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    Apr 18, 2023
  • Amazon sees growth opportunities amid economic challenges: That's CEO Andy Jassy's key message in an optimistic letter to shareholders about navigating difficult terrain. (This article was written with the assistance of ChatGPT.)

    Article
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    Apr 13, 2023
  • On today’s episode, we discuss the Fed raising interest rates and how that is impacting fintech lenders. In our “Headlines” segment, we discuss recent developments in fintech and buy now, pay later (BNPL). In “Story by Numbers,” we select two numbers that tell a story about the challenges neobank lenders are facing and two numbers about their untapped opportunities. And in “Pretend CEO,” host Rob Rubin challenges Ahon Sarkar, general manager of Helix by Q2, to pretend he’s the newly hired CEO of a monoline BNPL company. Tune in to the discussion with Rob Rubin and Ahon Sarkar.

    Audio
     | 
    Nov 7, 2022
  • It’s our third episode of Brand Anatomy, where we get exclusive looks inside leading brands! Today, eMarketer Briefing director Jeremy Goldman sits down with Ryan Alovis, CEO of LensDirect, to discuss how his direct-to-consumer (D2C) brand pivoted toward subscriptions to build a profitable D2C business, what marketing channels he leverages, and the benefits of being a smaller, more nimble player in the market.

    Audio
     | 
    Oct 27, 2021
  • Is Bob Iger really willing to let Hulu go? The new/old CEO eased up on his predecessor’s aggressive buyout ambitions after a rough quarter.

    Article
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    Feb 13, 2023
  • At Money20/20 USA, a community bank’s executive VP and two fintech founders shared lessons learned from a successful infrastructure modernization initiative.

    Article
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    Oct 27, 2021
  • Bob Iger’s second Disney tenure will change its streaming future: The returning CEOs acquisition-heavy strategy could mean further streaming consolidation.

    Article
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    Nov 22, 2022
  • Major bank executives are now more united in predicting a recession next year, but the degree is uncertain.

    Article
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    Dec 8, 2022
  • Marqeta reported a 53% YoY increase in total processing volume in Q2. Outgoing CEO Jason Gardner outlined growth plans for H2.

    Article
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    Aug 12, 2022
  • Pinterest unveils its social commerce ambitions: Its shift from a discovery engine to major commerce player under new CEO Bill Ready has begun.

    Article
     | 
    Jul 7, 2022
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