In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.
Report
| Oct 26, 2021
Article
| May 9, 2022
Total time spent with media is more than 10 hours daily on average in Canada this year. In the years ahead, total time will shrink slightly, but digital formats will continue to steal time away from traditional media.
Report
| Jun 7, 2022
Prime Video ads will start out in the US, the UK, Germany, and Canada in early 2024, then expand to France, Italy, Spain, Mexico, and Australia later in the year, according to a company statement. As Amazon expands Prime Video ads, these markets will offer even more opportunities for advertising. 4. Other platforms have had success introducing ads.
Article
| Jan 11, 2024
Our latest forecasts for ad spending in Canada, which include our first-ever estimates for Google and Meta, show strong growth overall and an accelerated shift to digital.
Report
| May 18, 2022
Report
| May 12, 2022
Although I do love Target and I do want to do a plug, their Target Canada didn't quite work out, but they have figured out a different way to get some loved private label brands into Canada, and so they're partnering. So I think they're doing some very cool things. I just don't think that membership is the right move.
Audio
| Mar 26, 2024
This second annual benchmark evaluates seven Canadian financial institutions across six feature categories and weights their scores according to the results of a survey of mobile banking users in Canada.
Report
| May 4, 2022
As digital audio consumption increases, the advertising market in Canada is developing rapidly to reach new listeners.
Report
| Apr 7, 2022
Moving across the US-Canada border can be the first step toward international expansion for retailers.
Canadian brands like lululemon athletica and Aritzia are thriving in the US. Meanwhile, US-based companies Lowe’s, Nordstrom, and Bed Bath & Beyond recently announced they were leaving Canada. And let’s not forget Target’s famous Canadian failure. Here’s a look at how brands on both sides of the border have fared, and the lessons you can learn from them.
Article
| Apr 20, 2023
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why US home improvement company Lowe's didn't work out in Canada, why Canadian athletic apparel retailer lululemon athletica succeeded in the US, and which Canadian brands would prosper in the US if they chose to fly south. Join our analyst Sara Lebow as she hosts analyst Paul Briggs and vice president of content Suzy Davidkhanian.
Audio
| Apr 18, 2023
Report
| Feb 17, 2022
The number of social network users in Canada continues to climb, as a wider variety of platforms become available that can satisfy user appetites for information, entertainment, and personal expression.
Report
| Jan 18, 2022
Our annual lookahead for Canada highlights some growth areas for brand marketers as well as the mediascape that’s evolving to serve them.
Report
| Dec 13, 2021
Canadian mobile penetration and bank access have created a high-potential environment for both proximity and peer-to-peer mobile payments. But entrenched payment habits and monopolization have created a slow growth environment that will force providers to adapt.
Report
| Oct 29, 2021
Report
| Dec 3, 2021
Digital media formats are poised for growth in US and Canada: Total media consumption will decrease this year as pandemic-inspired habits calm.
Article
| Jul 1, 2022
China’s COVID strategy continues to hurt retail sales: Estée Lauder and Canada Goose are among the high-end brands pointing to China’s policy as a reason they’re lowering their outlooks.
Article
| Nov 2, 2022
Article
| Oct 17, 2022
The metaverse is open for business in US, Canada: Meta’s Horizon Worlds, available to users 18+, is likely to attract developers seeking an audience for apps and experiences.
Article
| Dec 13, 2021
Article
| May 20, 2022
North America averaged 2:44 (Canada came in at just 2:07). That’s more than 20 minutes above Latin America (2:23) and Western Europe (2:14). Over 90% of respondents reported watching live TV in H1 2023. High TV penetration in the US is tied to a broad array of options including over-the-air network TV and cable channels that specialize in news, sports, and daytime or primetime entertainment.
Report
| Oct 30, 2023
Canada has already shown it will take aim at foreign web giants. Bill C-11, the Online Streaming Act, passed into law in April 2023, requiring foreign streaming services like Netflix and Spotify to invest in Canadian content and adhere to quotas. Both companies have criticized strict quotas, arguing they already invest in Canadian artists and productions. Meta and Google have balked at the law.
Report
| May 9, 2023
Methodology: Data is from the October 2023 1WorldSync report titled "Consumer Product Content Benchmark: A Deep-Dive on Consumer Trust." 1,500 adults ages 18+ in Canada and the US were surveyed online during August 2023. Results represent the population-weighted, percentage share of the sample selecting each option.
Article
| Dec 15, 2023
Each year, our analysts dig into media and device usage across the world. In total, we looked at 44 markets. Here’s a look at eight key insights our analysts found in the United States and Canada.
Article
| Nov 7, 2022