Retailers are going big on innovation. AI-powered improvements to the customer journey, ambitious market expansion, and viral partnerships and marketing campaigns have caught our attention, just in time for the first edition of our monthly ‘unofficial’ ranking of most interesting retailers.
Article
| Feb 2, 2024
Issuers may want to tweak their offerings to help consumers remain financially stable, especially for demographics that are more at risk, like Gen Zers and households with children. This article originally appeared in Insider Intelligence's Payments Innovation Briefing—a three-times-weekly recap of top stories reshaping the payments industry.
Article
| Oct 16, 2023
So I lived in New York most of the time I've been in the States and so I don't know where I've been every Halloween, but one Halloween I was like, I lived in an apartment building, I was like, I'm going to buy candy and I'm excited to hand out to kids when they come past and I bought like 50 bucks worth of candy. Not a single child came past the door. Come on. Was furious.
Audio
| Nov 3, 2023
Our report, How millennial parents will bank Gen Alpha kids, highlights the new ways in which neobanks and teen and kid banking apps are helping parents and their children master the financial literacy learning curve.
Article
| Sep 28, 2022
And Hiya Health (kids’ vitamins) saw a 168% spike. TikTok is the future of CPG brand discovery in D2C. Social media is a critical channel for CPG brand discovery, which is vital for D2C ecommerce growth. This is especially true among younger audiences. TikTok is a key awareness driver for CPG brands—and may soon lead to more conversions.
Report
| Jun 5, 2023
CAMP, a family experience company with a number of kids stores, offers not only toys but engaging activities like arts and crafts and immersive experiences through partnerships with major children's content providers like The Walt Disney Co. and shows like “Bluey,” and “Paw Patrol.”.
Article
| Oct 5, 2023
The characters were there singing and dancing and playing games with kids and it was just a great way to spend a couple of hours. It was like a very Disney-light type of experience where you don't have to take a whole trip to Florida or California to experience that kind of delight for kids.
Audio
| Oct 4, 2023
Stores are the primary source of influence for Gen Alpha purchases, but TV and online ads are also purchase drivers among children ages 5 to 9. 56% of Gen Alpha parents say their children watch shopping content (like haul and unboxing videos), where they get ideas about new products and brands.
Article
| May 2, 2023
Kids, nobody should be doing that. Marcus Johnson:. Yeah. Max Willens:. Yeah, no kidding. Suzy Davidkhanian:. Adults too. Nobody should be doing that. Marcus Johnson:. I don't think any kids are listening to this podcast. But probably no adults at this point, to be honest. This is a rough segment. Yory, what have you got for us? Max Willens:.
Audio
| Nov 21, 2023
This is a friction point for parents with younger kids. How do you organize a birthday party? So it's all in. You could pick the pizza if you want it. You can do goodie bags. You don't have to spend extra ounces of energy on it, you could just get it done. Sara Lebow:. Yeah.
Audio
| Mar 26, 2024
"The act takes a zero tolerance approach to protecting children by making sure the buck stops with social media platforms for content they host."
Audio
| Jan 29, 2024
On today's episode, we discuss the most significant trends to watch in 2023, TV advertising beginning its walk into the sunset, what to know when interacting with Gen Alpha, what would happen if we gave technology a face, the concept of the meta-commercial, where New Year's resolutions come from, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Suzy Davidkhanian and Max Willens.
Audio
| Jan 5, 2023
As comfort-buying furniture online continues to rise, the direct-to-consumer (D2C) home furnishing sector has exploded with growth and competition. Watch Industry Voices: Spotlight on D2C with Joybird’s vice president, marketing and business development Eric Tsai to hear how the La-Z-Boy-owned brand scales its custom furniture business by staying in sync with consumer expectations.
Video
| Nov 30, 2021
Gen Zers’ financial aspirations and spending habits aren’t in line with their economic reality. Banks can help them manage their expectations and plan for the future with engaging financial education—boosting Gen Zers’ customer lifetime value in the process.
Report
| Feb 14, 2024
In March, Snap gave parents control over the type of content their children watch on Snapchat; TikTok implemented a 1-hour time limit for users under the age of 18. Our Take: Advertisers have long held up brand safety as a core principle of their media buying.
Report
| May 18, 2023
My kids, every podcast I've got to mention TikTok, because I love it, my kids do, every search that they begin they're beginning on TikTok now, that's why Google's so interesting in partnering with them. Which might make my point moot I guess, but people aren't mugs and they will vote with their feet or eyeballs if things get particular bad, eventually. Marcus Johnson:. Yeah.
Audio
| Oct 20, 2023
It’s been a complicated year for advertising, punctuated by a slow first half of the year followed by better growth in the back half. Limited budgets mean brands have had to get creative. One form of creativity has been partnerships from names both big and small. Here are five that caught our eye.
Article
| Nov 30, 2023
There's a scientific theory by US scientists who worked out that if Santa Claus was real and had to visit all the homes of children, he'd have to visit 822 houses at 650 miles a second in order to reach all of the homes and deliver all the presents. Suzy Davidkhanian:. Wow. Marcus Johnson:. One more time. Stephanie Taglianetti:.
Audio
| Jan 5, 2024
’Tis the season for a deluge of holiday ads, as everyone tries to score a piece of the
$1.317 trillion holiday sales pie (per our June 2023 forecast). To break through the noise, brands need to zero in on what resonates with consumers—and maybe even have a little fun.
Article
| Nov 22, 2023
As sales growth of luxury goods slows in established markets, brands will expand in emerging regions like the Middle East. There, rising wealth among a young population that’s bringing their spending home will boost demand.
Report
| Apr 19, 2023
Amazon is projected to take the lion’s share of US holiday season retail ecommerce sales this year, beating out its closest competitor, Walmart, by over $80 billion, according to our June 2023 forecast.
Article
| Nov 29, 2023
37% of US Gen Zers and 32% of millennials have used a buy now, pay later (BNPL) service to make at least one purchase recently, according to Morning Consult.
Article
| Nov 27, 2023
I did not eat meat as a child and I only went to Costco as a child. Suzy Davidkhanian:. So the question then is, Zak, do you eat meat? Zak Stambor:. No. Suzy Davidkhanian:. See? Sara Lebow:. So that really covers it. Suzy Davidkhanian:. The question is, yeah, if you eat meat and you have not had a hot dog from Costco, it's probably because you've just never been to a Costco. Sara Lebow:. Yeah.
Audio
| Oct 18, 2023
Snickers, M&Ms, Reese's Peanut butter Cups, Hershey's, kit Kat, Twix, Skittles, Starburst, Sour Patch kids and number 10, a sleeper, jolly Ranchers. Max Willens:. You don't know-. Blake Droesch:. People are not talking about Jolly Ranchers. Ross Benes:. Jolly Ranchers have expanded their product lines. They got chewable things like Now And Later's. It's not just the hard candy. Marcus Johnson:.
Audio
| Feb 2, 2024
What did the kids say-. Ethan Cramer-Flood:. Also, Usher was in three or four ads for different brands. I don't remember that. Obviously, there's a reason they all went after him, that makes sense and everything, but the idea of having a celebrity popup again and again and again promoting all different kinds of things [inaudible 00:09:03]-. Marcus Johnson:. Exactly, tied to the halftime show.
Audio
| Feb 16, 2024