The past two pandemic-driven years have accelerated digital transformation and consumer behavior. Here are our top 10 trends to watch in 2022.
Report
| Nov 22, 2021
The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.
Report
| May 25, 2022
Navigating the ad-buying landscape is complex. By transitioning toward a multichannel strategy, marketers can say goodbye to a fragmented buying experience and the challenge of full-funnel measurement by leveraging unique consumer behavior insights and targeting ads on specific days and at specific times.
Article
| May 23, 2023
Cohort-based solutions use anonymized groups of consumers to create targeted ads and messaging, while universal IDs create a privacy-compliant way for advertisers to keep track of consumer behavior across the internet. Looking for privacy-compliant uses for first-party data? Marketers can turn to the Interactive Advertising Bureau’s seller-defined audiences or experiment with data clean rooms.
Article
| Jun 5, 2023
Key stat: Ads for products on sale are the most effective form of retail media advertising, with 51% of US digital shoppers saying they pay attention to them and 44% of digital shoppers saying they purchase from them, per Integral Ad Science.
Article
| Sep 5, 2023
The past six months have been a roller coaster of rising consumer-goods costs, uneven employment news, and increased optimism about the end of the pandemic—all mixed with a tightening of discretionary spending. In September, consumers were cutting back on dining out and entertainment. What are they doing now?
Article
| May 17, 2023
Chart
| Oct 5, 2023
Source: Opinion Box; Mobile Time
Chart
| Oct 1, 2023
Source: Insider Intelligence | eMarketer
Inflation is inevitable and its impact is extensive, affecting everything from the cost of goods to consumer behavior and business expenses. To navigate these challenges, ecommerce businesses must be proactive in finding solutions to combat inflation’s effects to emerge stronger and more resilient.
Article
| Mar 28, 2023
First-party purchase data provides brands and sellers with the real-time insights needed to better understand consumer behavior and build loyalty without relying on third-party cookies. As a result, brands can build awareness, connect with consumers, drive sales, and foster seamless shopping experiences for shoppers.
Article
| Mar 30, 2023
Chart
| Oct 1, 2023
Source: Insider Intelligence
As the so-called AI arms race heats up, US site visit data from digital intelligence platform Similarweb reflects early changes in consumer behavior.
Article
| May 16, 2023
Chart
| Oct 1, 2023
Source: Insider Intelligence | eMarketer
The advertising and PR industries are adjusting to new technologies and evolving consumer behaviors, necessitating an expanded workforce. The employment trends offer a promising outlook for the advertising and PR sectors, suggesting continuous growth, innovation, and a critical role in business communication and audience engagement.
Article
| Dec 12, 2023
“The sky isn’t falling,” according to The New Consumer and Coefficient Capital’s “Consumer Trends 2023” report. But consumer habits are changing as a result of high inflation, shifting attitudes around COVID-19, and the battle for digital attention. Here are our key takeaways from the report.
Article
| Dec 22, 2022
Price increases hit retailers and consumers hard: As inflation approaches historic highs, retailers have to decide how much of the cost can be passed on without alienating their customer base.
Article
| Feb 14, 2022
Black Friday brick-and-mortar traffic drops 28.3% from 2019 but rises 47.5% over last year: The results shows consumers are stretching out the holiday season by shopping earlier in wake of supply chain concerns.
Article
| Nov 29, 2021
Chart
| Sep 27, 2023
Source: Insider Intelligence | eMarketer
Malls are struggling to stay profitable as consumer behaviors change and shopping moves even more online. While foot traffic and occupancy rates are down, there are some opportunities for growth. By changing up their retail mix and mastering the omnichannel experience, malls can regain relevance among shoppers.
Article
| Apr 19, 2023
On today's episode, we discuss how the omicron variant might change consumer behavior, the significance of Tide refusing to air a Super Bowl 2022 commercial, the real threat of churn, what people click on, how Americans share information with brands, how to solve working from home annoyances, what it's like in the coldest place on Earth, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of forecasting Oscar Orozco, and senior forecasting analyst at Insider Intelligence Peter Vahle.
Audio
| Dec 17, 2021
Insider Intelligence spoke with Julie Van Ullen, Managing Director, Rakuten Rewards about the current shift in consumer behavior as a result of inflation and the recent challenges many brands have been facing.
Article
| Oct 28, 2022
Shanna Prevé, vice president of enterprise sales and business development at DoorDash, creates partnerships with large customers, from restaurant to convenience to retailers. Prevé spoke with Insider Intelligence about the company’s mission to lead the instant-delivery space, shifting consumer behavior, and smart technologies.
Article
| Apr 22, 2022
On today's episode, we discuss how inflation is changing consumer behavior, whether 15-minute delivery is too good to be true, the potential of Apple's realityOS, how much of the information shoppers give retailers is false, the ceiling to spending time on TikTok, an unpopular opinion about buying things from TV ads, pets' roles in Americans' lives, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of reports editing Rahul Chadha, and director of forecasting Oscar Orozco.
Audio
| Jun 10, 2022
Values are important, but just one of many drivers. Consumer behavior is also influenced by factors such as price, convenience, and availability of products.
Article
| Jun 9, 2022
Inflation remains high. So does consumer spending. On this week’s Halloween episode of “Behind the Numbers: Reimagining Retail,” our analysts looked at a few silly and even spooky indexes for evaluating consumer behavior during times of economic constraint.
Article
| Oct 27, 2022