Computer and consumer electronics grew by an anemic 1.8% YoY, well below November’s 7.1% inflation rate, after shoppers stocked up during the first two years of the pandemic. Furniture and home accessories sales similarly failed to rise above inflation, growing by just 2.7%, as high interest rates caused more households to stay put and avoid big-ticket purchases.

There are only three categories we track that will have a higher ecommerce sales penetration than pets by 2027: books, music, and video; toys and hobby; and computer and consumer electronics. “[The pet category] lends itself very well to subscription- and/or replenishment-type items,” noted our analyst Suzy Davidkhanian.

PCs, consumer electronics, and even appliances are also in trouble, he added. The sales slump is being attributed to the war in Ukraine—which has made shipments to the Russian market untenable and has effectively removed ”Ukraine’s 44 million citizens out of the global market for non-essential purchases,” Zhao said during SMIC’s Q1 2022 earnings call.

Consumer electronics also posted above-average gains. Consumer electronics clocked $44.66 billion, ceding the No. 1 position in ecommerce sales to apparel and accessories. But category demand remained strong. Apple’s blowout Q4 highlighted strength in iPhone, Mac, and AirPod sales, while gaming consoles, smart TVs, home audio, and smart home electronics all continued to perform.

Amazon’s and Alphabet’s aggressive expansion during the pandemic has now led to sudden contraction, with both companies distancing themselves from moonshot projects and broader consumer electronics ambitions. Meta’s all-in pivot to the metaverse has painted it into a VR corner, which will make it difficult for the company to pivot away in the future.

If money were no object when buying consumer tech, many US adults would upgrade their phones and improve their home security. 5G-compatible smartphones and video doorbells ranked highest among the consumer electronics they would most like to have, followed by robot vacuums, wireless earphones, and connected exercise equipment. More like this:. Report: US Connected Cars Forecast 2021.

While we expect overall retail sales to grow 3.3% this year, we project the computer and consumer electronics category to grow just 2.5%. The category’s strong growth in 2021 (computer and consumer electronics grew 13.8% in 2021) produced difficult year-over-year comps last year, and has created a limited market for many of its products—most of which, like TVs, are only bought every four to 10 years.

Article: iPod was Apple’s gateway to consumer electronics exceptionalism. Article: 3G phaseout could speed up transition to 5G.

Power players: Just three categories (consumer electronics, apparel, and grocery) will make up about half of total holiday spend this year. Consumer electronics will be big as strong discounts drive prices down. The category will drive $49.8 billion dollars, a 2.9% growth YoY. Meanwhile, apparel will see a 6.7% decline as consumers flock back to brick-and-mortar stores.

Weakening demand for consumer electronics caused Best Buy’s sales to drop 12.8% in Q2. The big takeaway: Despite the doom and gloom surrounding the inflation numbers, there are signs that falling gas prices are causing consumers to feel better about the economy.

In the case of livestream commerce, it may work for certain product categories, such as fashion and consumer electronics, but may not resonate in markets where shoppers are returning to stores.

Meanwhile, books, music, and video and computer and consumer electronics will decline the most as consumers buy a more diverse range of products online. 3. Category-driven retailers are growing fast. While Amazon, Walmart, Apple, and eBay will remain the top three US retail ecommerce companies by sales this year, more category-driven etailers like Carvana and Chewy are moving up the ranks.

Big retailers like Target will likely leverage steep markdowns on overstocked items, such as furniture and consumer electronics. Meanwhile, direct-to-consumer brands can benefit from messaging around supporting small businesses instead of the ecommerce behemoth. More like this:. Report: Spotlight on Amazon Prime Day 2022. Article: Retailers bet on dedicated sales days to revitalize consumer demand.

And I had said before the event that consumer electronics is an important category. If we see it start to bounce back amid recent softness, that could be a great sign for Amazon for e-commerce overall and looking ahead to the holiday season. But the early read is that we didn't quite get that silver lining. Sara Lebow:. Yeah. Some of the top items purchased on Prime Day were consumer electronics.

While other industries have also allocated smaller shares of their budgets to search since 2016, only the telecom and computing products/consumer electronics industries will have lowered search’s share of their ad spending as much as media by 2024.

That’s due to a confluence of factors, including retailers stocking up early on goods to avoid supply chain-related outages, and softening demand for items such as consumer electronics, which has left merchants with excess inventory. The big takeaway: Amazon is making a savvy move that, not surprisingly, should bolster its business by luring sellers deeper into the Amazon ecosystem.

Ambient aspirations: It’s evident that Google is selling more than individual consumer electronics—it’s pitching a wider ecosystem of services and experiences. Rick Osterloh, SVP of devices and services at Google, stressed “immersive ambient experiences,” and “personal intelligence” hinged on Android, AI, and Google Tensor.

Consumer packaged goods (CPG) and consumer electronics saw the smallest increases during the three-year period. Here are three reasons why luxury may be outperforming other industries when it comes to growth in ecommerce AOV:. Luxury brands exercise their pricing power: Even before inflation began to make an impact across the consumer economy, increased demand for luxury goods enabled price hikes.

Computers and consumer electronics and apparel and accessories—two categories that already generate a large portion of sales through ecommerce but are still growing steadily—will be the largest contributors to overall ecommerce sales growth, in terms of dollars. Fastest-Growing Ecommerce Categories.

Adobe reported record-high levels of online discounting with the biggest impacts on toys, consumer electronics, and apparel. Promotions were spread over an extended holiday calendar. Amazon’s second Prime Day-style sale in October spurred other major retailers to launch competing events around the same time.

Eighty-two percent of US advertisers plan to increase their spending levels with retail media networks this year, with jewelry and luxury, consumer electronics, beauty, and consumer packaged goods brands leading the charge. Just about everyone wants in, so it’s smart to get started now. 5. The benefits are plentiful.

The news: CES isn’t just about consumer electronics anymore. The creator economy had a massive presence at this year’s show, including a new “Creator Economy and NFTs” conference track. We sat in on two sessions, “Welcome to the Creator Economy 2.0” and “Power Platforms: The New Tech Powering the Creator Economy.”.

But consumer electronics declined 8% YoY, and the home and lifestyle category slumped 10% YoY. Affirm’s biggest drop came in the sporting goods and outdoor category, which plummeted 48% YoY. This is largely due to Peloton’s interminable volume slide. The firm was once Affirm’s largest partner but “will now be less than 1% of GMV going forward,” CFO Michael Linford said on the earnings call.

It plans to offer “thousands more rollbacks this holiday” on top gifts in categories such as beauty, consumer electronics, and toys. Toys promises to be a competitive category this year with Macy’s adding a Toys R Us store-within-a-store to all its US locations and Target partnering with marquee toy retailer FAO Schwarz to offer certain exclusive products.

Further, the regulator revealed that the agreement between Apple and Amazon restricted cross-border sales—limiting buyer choice and depriving them of discounts offered by third-party sellers. 70% of consumer electronics purchases in Italy are from Amazon.