With third-party cookies on the way out, access to customer data is more valuable to brands than ever. By leveraging loyalty programs, brands can collect first-party data, including customer demographics and shopping habits, in exchange for targeted offers or deals.
But in order for brands to get access to customer data, they need to be sure their loyalty program resonates with their audience.
Article
| Mar 13, 2024
Forecasts
| Nov 8, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Nov 8, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Dec 23, 2023
Source: Insider Intelligence | eMarketer
Online sales are back in growth in the UK, but the fortunes of key ecommerce retailers have been mixed, with some suffering a greater blow from the cost-of-living crisis than others.
Report
| Dec 21, 2023
Chart
| Mar 13, 2024
Source: NielsenIQ
Study reveals genAI’s impact on Google ad placements: SE Rankings demonstrates shopping ads preferentially placed over SGE snippets, altering digital marketing.
Article
| Mar 4, 2024
Since bringing its retail media capabilities in-house, grocery giant Kroger continues to develop its self-service strategy for advertisers, Cara Pratt, SVP, Kroger Precision Marketing at 84.51°, recently told EMARKETER.
Article
| Mar 4, 2024
Chart
| Mar 12, 2024
Source: Progressive Grocer
TikTok’s ecommerce push could be driving down engagement: Users are steering clear of Shop posts as the platform struggles to clean up the marketplace experience.
Article
| Mar 1, 2024
Report
| Dec 4, 2023
US consumer packaged goods manufacturers are looking for quality performance measurement, new ad formats and innovations, and placements that have performed well in the past, according to Skai and the Path to Purchase Institute. For brands investing in retail media, incremental lift is the goal.
Article
| Feb 26, 2024
The “The Sopranos” turns 25 this year, and the “mob wife” look—big hair, fur coats, animal prints, and lots of gold jewelry—is back and trending on TikTok.
Article
| Feb 5, 2024
US grocery store displays averaged 80.3 per store in 2023, a decline 10.2 from 2018, according to Q3 2023 data from Circana.
Article
| Feb 1, 2024
Chart
| Mar 6, 2024
Source: Circana
Insider Intelligence | eMarketer surveyed 1,447 US consumer goods shoppers between September 6 and September 26, 2023, to gain insight into the consumer path-to-purchase journey, to reveal the digital activities that influenced shoppers’ product discovery, and to understand the impact of those activities on driving conversions both in physical stores and online.
Report
| Nov 20, 2023
Chart
| Mar 4, 2024
Source: Clear Channel
Chart
| Mar 4, 2024
Source: Clear Channel
Apple’s VR headset, the Apple Vision Pro, became available in the US on February 2. Almost immediately after, brands began announcing immersive experiences that would be available for download on the headset.
Article
| Feb 16, 2024
Sometimes, consumers don’t behave how we expect. Despite their digital-native status, Gen Zers still shop in-store, while baby boomers are all about new-kid-on-the-block Temu. And though they’re still mostly children, Gen Alphas are making their mark on the retail landscape.
Article
| Feb 12, 2024
Chart
| Feb 29, 2024
Source: EMARKETER; Bizrate Insights
Chart
| Feb 29, 2024
Source: EMARKETER; Bizrate Insights
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the differences between how US and UK consumers shop for groceries. Then, for "Pop-Up Rankings," we rank two grocery stores doing digital well, two taking an alternate approach, and why both can work. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.
Audio
| Nov 15, 2023
Chart
| Feb 29, 2024
Source: EMARKETER; Bizrate Insights; Insider Intelligence
Chart
| Feb 29, 2024
Source: EMARKETER; Bizrate Insights