Meta accounts for 19.5% of US digital ad spend, despite US adults spending only 7.6% of their time with digital media on the platform, according to our forecasts.
Article
| Aug 1, 2023
What Rahul said about its current limitations is absolutely correct, but I think that the difficulties that we've had internally are not representative of the pretty plug and play uses that it has for any company that has to deal with customer service, for companies that have to generate truckloads of marketing copy, or do content marketing at scale.
Audio
| Aug 31, 2023
One of the easiest places they found was content marketing. So I thought that was interesting and it truly is disruptive. Everyone is talking about it. And actually Zia was on the main stage talking to Sean Downey from Google, and he also talked about it as being so much more public than a side conversation obviously, but he was talking about it as the next wave in terms of technology.
Audio
| Mar 28, 2023
On today's episode, we discuss whether the summer travel boom will last, how the economic climate is influencing how people think about vacations, and the changes in how people choose where they go on vacation. "In Other News," we discuss whether folks want gamified shopping experiences and how brands should—and shouldn't—text you. Tune in to the discussion with our analyst Zach Goldner and director of forecasting Oscar Orozco.
Audio
| Jul 25, 2023
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| Sep 6, 2023
Source: MMA Global
On today's episode, we discuss the who, what, and when of marketing and the current state of identity. "In Other News," we talk about why Peacock's price increase matters and what the writers—and now actors—strikes mean for viewers. Tune in to the discussion with our analyst Paul Verna and Tim Finnigan, director of product marketing at Verisk Marketing Solutions.
Audio
| Jul 24, 2023
On today's episode, we discuss what to make of the mixed signals surrounding the US ad market, how much the space will grow in 2023, what's driving it, and what's holding it back. "In Other News," we talk about whether Universal Pictures’ premium video-on-demand success has reshaped the movie distribution model and what we spend our time watching on our TVs. Tune in to the discussion with our analyst Paul Verna.
Audio
| Jul 10, 2023
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| Aug 31, 2023
Source: Bigin
Chart
| Aug 31, 2023
Source: Edelman
On today's episode, we discuss the impact Threads will have on Twitter usage, how much of a revenue boost this could be for Meta, and what advertisers should be thinking about with the arrival of this new app. "In Other News," we talk about Snap's efforts to tempt creators and whether it's possible to actually prove that social media is bad for teens. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.
Audio
| Jul 17, 2023
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| Aug 29, 2023
Source: SeQuel Response; ISG
We expect buy now, pay later (BNPL) users and payment value to continue growing in the coming years, despite a perfect storm of rising investor and regulatory scrutiny, increasing competition, and worsening economic conditions.
Report
| Oct 4, 2022
On today's episode, we discuss what the current patchwork of privacy legislation looks like in the US, what the most protective state privacy laws include, and whether a federal privacy law is on the horizon. "In Other News," we talk about the countdown to comply with the West's toughest content law and the significance of Gannett suing Google. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
Audio
| Jul 13, 2023
Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.
Report
| Nov 4, 2021
With third-party cookies being phased out and surveys being prone to biases, marketers will become increasingly reliant on experiments to test the effectiveness of their campaigns, Isaac Gerber, director of commercial insights, North America at Captify, said on a recent Tech-Talk Webinar.
Article
| Jun 23, 2023
The role of the B2B CMO has expanded significantly in the last few years. The position has been elevated, but it comes with a host of new challenges. To retain a seat at the table, B2B CMOs must add executive tasks to marketer responsibilities.
Report
| Aug 15, 2022
LinkedIn aims for incremental B2B ad dollars: Multiple ad upgrades should help the social platform cement its dominant market position.
Article
| Oct 3, 2022
Consumers care about companies’ values, but they have varying expectations of how brands reflect these values. To navigate the polarized political and social landscape, companies need to begin with a clear understanding of their brand values, communicate with authenticity, and strike a balance between engagement, action, and restraint.
Report
| Jun 1, 2022
The same applies for content marketing: In developing branded content that entertains or communicates brand values, short videos are most likely to engage this audience. Frugality, Especially Post-Pandemic. Gen Z is feeling the financial pain from the pandemic.
Report
| Dec 3, 2021
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| Aug 16, 2023
Source: Taradel; SurveyMonkey
Tip: Tap YouTube’s captive audience for content marketing that involves explainers, demonstrations, and unboxing. For advertisers that want to easily repurpose their TV creative, turn to YouTube’s pre-roll or mid-roll ad formats, which are more like TV than those on other social platforms. Tread Carefully When Investing in Stories.
Report
| Mar 7, 2022
In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.
Report
| Oct 26, 2021
On today's episode, we discuss the Cannes Lions International Festival of Creativity 2023—the best conversations from the event, the value of being there, what we heard from marketers, and what we didn't. Tune in to the discussion with our analyst Jasmine Enberg and vice presidents Marissa Coslov and Ina Gottinger.
Audio
| Jun 21, 2023
GenAI is providing numerous benefits across the entire CX. Accelerated by the recent releases of Midjourney, DALL-E 2, and ChatGPT, a revolutionary transformation is underway for marketers regarding the way they engage and interact with consumers.
Article
| Jun 20, 2023
Forty-two percent of marketers said they plan on exploring AI and automation as a strategy in 2023, according to an August 2022 Sagefrog survey
Article
| Mar 8, 2023