Looking ahead, India is projected to increase its share of digital buyers in Asia-Pacific from 20.6% in 2023 to 22.6% in 2027. To view the full forecast, click here. Indonesia’s online shopping growth will regain momentum. In 2024, Indonesia's retail ecommerce sales growth is expected to rebound to a more robust rate of 4.6% from last year’s 1.6%.
Article
| Mar 25, 2024
The main action that US digital shoppers take to combat rising shopping costs is looking for discounts and coupons, per a December 2023 survey from Intelligence Node in partnership with Dynata. Brands can stand out on TikTok Shop by offering exclusive discounts. They also might consider partnering with off-price retailers like T.J.Maxx or Burlington to add a physical component to their strategy. 5.
Article
| Apr 11, 2024
Shoppers in this age cohort are also in the prime earning years of their careers and represent the second-largest digital buyer segment in several Latin American countries, like Brazil and Mexico, behind 25- to 34-year-olds. But not all consumers see the utility of sponsored product ads.
Report
| Dec 4, 2023
Digital shopper and buyer growth is coming from mobile-native Gen Z. Overall growth in digital buyers has stagnated and will rise by less than 2% per year during our forecast period—and almost all new digital buyers will come from Gen Z. Their numbers will surge from 45.5 million in 2023 to 61.1 million in 2027. And their spending power will increase as more Gen Zers join the workforce.
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| Jul 28, 2023
Digital buyers in India will increase by 7.1% this year to 345.2 million. However, less than a third of the country’s people ages 14 and older will be buying online in 2023, compared with nearly three-quarters of that age cohort in China.
Report
| Aug 2, 2023
Key takeaway: As the pool of frequent digital buyers grows, perishable food items will be a significant driver of digital grocery sales growth. This is a change from the earlier days of digital grocery. Then, it was more common for digital buyers to shop for nonperishable products online but leave fresh and frozen foods to stores. Perishables are some of the most frequently purchased items online.
Report
| Jul 31, 2023
That means 44.0% of digital buyers in France and 38.0% of digital buyers in Germany will buy groceries online in 2023; that proportion will continue growing through 2027. It’s a different story in the UK. Although food inflation is also driving up grocery ecommerce sales in the UK, the number of people buying groceries online will fall 2.9% to 29.5 million in 2023 as older shoppers return to stores.
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| Aug 9, 2023
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| Aug 24, 2023
Source: Insider Intelligence | eMarketer; Toluna Start
More than 100 million people in the US will be shoppable media buyers next year, according to our September 2023 forecast, representing over 45% of digital buyers. That percentage will grow steadily through to the end of our forecast period in 2027.
Article
| Jan 26, 2024
They’re also prolific digital buyers. No matter the platform, brands should leverage creators and influencers to connect with consumers via social media. This is especially true for beauty and personal care; clothing, shoes, and jewelry; and home and kitchen brands, the leading categories that US adults purchased after seeing products promoted by influencers, per a July 2023 Feedvisor survey.
Article
| Feb 5, 2024
Additionally, more than half have also shopped at Walmart—a slightly lower rate than for all digital shoppers. Amazon has plans to make Fresh its preeminent grocery brand. For this to succeed, Amazon will need to convince more of its Prime customers to start using Amazon Fresh online. It will also need to expand its brick-and-mortar footprint to enable omnichannel offerings like click and collect.
Report
| Sep 15, 2023
Digital buyer metrics. Retail and ecommerce sales growth will stutter in Southeast Asia due to economic uncertainty. The region’s retail sector has stumbled in the face of multiple headwinds, including a decline in VC funding and uncommonly high inflation. As a result, ecommerce players have suddenly become frugal as they seek profitability.
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| Aug 10, 2023
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| Aug 24, 2023
Source: Insider Intelligence; Toluna Start
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| Aug 24, 2023
Source: Insider Intelligence; Toluna Start
Grocery shoppers are omnichannel shoppers, our analyst Blake Droesch said on a recent “Behind the Numbers: Reimagining Retail” podcast. That means consumer packaged goods (CPG) brands should employ a mix of digital and in-store advertising strategies to engage customers where they shop.
Article
| Sep 22, 2023
More than 61% of digital buyers in India said they are interested in live shopping if the featured products interest them (in part because of its capability to enable communication and possibly bargain with sellers), according to a recent survey by social media platform LocalCircles. However, only 4% are willing to make purchases on the spot, per LocalCircles.
Report
| Jul 14, 2023
That means 80.0% of UK digital buyers will make at least one purchase using a mobile device this year, including orders for home delivery but also click and collect, per our latest forecast. In contrast, mcommerce spend per mobile buyer will fall for a second consecutive year (-0.7%) in 2023.
Report
| Sep 22, 2023
For your consideration: A large majority (81%) of US digital shoppers review return policies before making a purchase with a merchant for the first time, per an August 2023 Happy Returns report commissioned by PayPal.
Article
| Dec 14, 2023
Key Question: How can brands and retailers drive consumer packaged goods (CPG) and grocery product discovery for Gen Z and millennial digital buyers? KEY STAT: Gen Z digital grocery buyers represent the first generation that is more likely to discover products through online search than on store shelves. Executive Summary. Grocery and CPG brands should look to younger generations to win customers.
Report
| Aug 21, 2023
That’s less than one-sixth of the amount digital buyers will spend on ecommerce purchases that year, but it’s more than double what social buyers spent in 2022. Still, most transactions take place off platform. Clicking on a link to a retailer product page from paid, organic, or creator content remains the main way that people buy from social media.
Report
| Oct 19, 2023
Price matters to everyone, but ease and convenience play an even bigger role in purchase decisions. Plus, retailers should consider revamping their apps to garner more sales and use their target audience to guide in-store and online strategies.
Article
| Sep 11, 2023
More than half of digital buyers in the region’s two largest markets, Brazil and Mexico, will make a purchase via social commerce this year, per our forecast. That’s just roughly 5 percentage points behind the world’s largest social buyer market, China, where the trend first originated in the early 2010s.
Report
| Jan 4, 2024
It also brought in 57% of new digital buyers in Q2 2023, up from 39% two years earlier, according to official company figures. Its digital marketplace is expected to drive future growth. 3P’s increasing share of total retail sales won’t be a “cannibalization process,” said CEO Federico Trajano during the company’s Q2 2023 earnings call.
Report
| Nov 1, 2023
Not all RMNs possess the same regional digital buyer reach as Mercado Libre, but several domestic players are making waves in their respective markets. Brazil is a great example of this.
Report
| Aug 11, 2023
Almost 80% of the population are digital buyers. That’s up from a little more than two-thirds five years ago. Gen Z and millennials lead the way. Both of those age groups have penetration rates north of 90%. All age groups have penetration rates higher than 75%, except for teenagers, who are limited by payment credentials, and seniors.
Report
| Jul 28, 2023