On today's episode, we discuss how Americans' attention shifted in 2021 (and what that means for the year ahead), the promise of ultra-fast delivery, the ideal amount of ads you should show viewers, whether gaming is more popular than TV for Gen Z, Facebook testing giving more control of the newsfeed to users, the office of the future, how far away the average American adult lives from their mother, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.
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| Dec 10, 2021
A Dynata study from last year found that actually 57% of females have impulse purchased clothes or shoes online versus just 38% of males. If you look at electronics, that impulse purchase number is 27% for females and 49% for males. So it really kind of shows that there are pretty stark differences in terms of what an impulse purchase is depending on the group. Arielle Feger:.
Audio
| Nov 8, 2023
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| Dec 30, 2023
Source: Insider Intelligence | eMarketer; Bizrate Insights
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| Dec 30, 2023
Source: EMARKETER; Bizrate Insights
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| Dec 30, 2023
Source: EMARKETER; Bizrate Insights
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| Dec 30, 2023
Source: EMARKETER; Bizrate Insights
According to Nielsen, women make up 37% of viewers for regular season NFL games, but 47% of last year's Super Bowl audience. Ethan Cramer-Flood:. I can verify that right away because my disdain for the Chiefs is so significant when combined with being utterly exhausted by Sunday night, I had a whole weekend full of wedding related festivities, shout out to Ted and Nicole.
Audio
| Feb 16, 2024
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| Dec 30, 2023
Source: Bizrate Insights; Insider Intelligence
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| Dec 30, 2023
Source: Bizrate Insights; Insider Intelligence
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| Dec 30, 2023
Source: Bizrate Insights; Insider Intelligence
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| Dec 30, 2023
Source: Bizrate Insights; Insider Intelligence
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| Dec 30, 2023
Source: Bizrate Insights; Insider Intelligence
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| Dec 30, 2023
Source: Bizrate Insights; Insider Intelligence
Chart
| Dec 30, 2023
Source: Bizrate Insights; Insider Intelligence
French-speaking men and women in Canada consume more news and are more confident in their sources than their English counterparts. News consumption skews traditional in the province. Newspaper, radio, and television consumers comprised 67% of ATN respondents, compared with just 25%, who turned to social media for their news. Trust was down overall in 2022, but francophones were more trusting.
Report
| Feb 1, 2023
Social media is an integral part of the digital lives of US consumers under age 18. What they see and how they behave on social also has real-world impact, which has resulted in increasing scrutiny from consumers and lawmakers.
Report
| Mar 8, 2024
Resale platform Poshmark claims that 90% of US millennial females are registered users, but it is also the most popular fashion resale platform among US Gen Z adults, per Morning Consult. The community-oriented platform Depop, which was acquired by Etsy in 2021, reports that 90% of its active users are under the age of 26. Gen Z is the target market for online fashion resale.
Report
| Apr 5, 2023
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of February. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Sky Canaves and Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Audio
| Feb 28, 2024
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| Dec 19, 2023
Source: Insider Intelligence; Toluna Start
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| Dec 19, 2023
Source: Insider Intelligence; Toluna Start
But women weren't far behind at 44%. And this survey found that the most common lie on a dating profile was about current hairstyles, which I thought was really interesting because I am not sure why one would lie about that. Suzy Davidkhanian:. It must be the pictures that they're-. Evelyn Mitchell-Wolf:. I guess so.
Audio
| Mar 15, 2024
And a big reason is because I never want to underestimate the potential of content created for women. There's just some magic there and it takes off a lot more than I think a lot of people expect it to. So I think it'll grow. I'm not fully convinced it'll take off as we phrased it.
Audio
| Feb 9, 2024
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| Dec 8, 2023
Source: Signal Hill Insights; Cumulus Media
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| Dec 7, 2023
Source: Gallup; Shopify
Unfortunately female influencers accounted for 77% of all transaction volume in 2022, but men make 1.2 times more per paid post according to a 2023 report from Marketing Tech company, IZEA. Jasmine Enberg:. Can't escape it. It's everywhere. Marcus Johnson:. Yes. Yes. Jasmine Enberg:.
Audio
| Nov 6, 2023