Forecasts
| Mar 15, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 15, 2023
Source: Insider Intelligence | eMarketer
During the season of giving, one gift that retailers can truly bank on is partnership marketing. Partnerships not only provide a host of benefits like extended reach and enhanced credibility, they can also make the holiday season considerably more profitable.
Article
| Oct 20, 2023
Instead they offer suggestions on how to comply with section 21 (s21) of the Financial Services and Markets Act 2000 (FSMA) when engaging with influencers, per the FCA. Only authorized people can advertise financial products. If not, the content must be approved by someone who’s authorized by the FCA.
Article
| Apr 1, 2024
Financial services digital ad spending is set to slow. Only the auto industry will spend less on digital placements than financial services this year. Financial services saw a significant bump in digital ad spending in 2021. But the economic turmoil of the past couple of years has translated into slower ad investment by those services.
Report
| Oct 5, 2023
That includes financial services, the third-largest buyer of digital ads, which will increase outlays by 11.2% in 2024 (following 4.6% YoY growth in 2023). This surge will be driven by increased spend from payments providers.
Report
| Feb 29, 2024
Banks around the globe are watching closely as new ESG reporting requirements reshape the EU's financial landscape.
Article
| Oct 18, 2023
How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.
Report
| May 17, 2022
I'm Rob Rubin, GM of Financial Services and your host today. If you enjoy this podcast, please leave us a review and give us a five star rating. We'd love to hear from you. The title of today's episode is Why Gen Z Will Swipe Right on Credit Unions. Joining me today is actually one of my favorite people that I've ever worked with.
Audio
| Oct 16, 2023
On today’s episode, we discuss how Gen Zers are different from older generations in that a lot of their financial services product consumption will be embedded within non-financial service-specific experiences. In our "Headlines" segment, we examine how convenience plays a major factor into Gen Z decision-making. In "Story by Numbers," we discuss Gen Z’s use of Apple Pay in consumer finance and if consumers can find competitive prices while using embedded finance experiences. And in "For Argument's Sake," we debate if more than 10% of Gen Z or Gen Alpha will go their whole lives without establishing direct relationships with financial service providers. Listen in to the conversation with host Rob Rubin and our analysts Grace Broadbent and Eleni Digalaki.
Audio
| Jul 11, 2023
Assistive tech helps banks tap into the large, growing market of disabled customers and avoid monetary and reputational risks.
Article
| Oct 9, 2023
Credit losses are climbing, credit conditions are tightening, and consumer sentiment is on the decline
Article
| Oct 9, 2023
Total digital ad spending: Retail leads, with automotive and financial services remaining strong. Retail continues to account for the lion’s share of digital ad spending in Germany. This industry will spend more on digital ads this year ($2.85 billion) than the next two biggest industry spenders combined (automotive, $1.18 billion; financial services, $1.16 billion).
Report
| Sep 27, 2023
The targeted discounts may further any of the bank’s super-app ambitions, which could eventually allow customers to access services outside of financial services on a single platform. Driving more customers to the same place will expose them to targeted ads—adding even more value for its media solutions customers.
Article
| Apr 5, 2024
Adult Gen Z digital banking users are also more likely to trust Apple to provide them with financial services than their own primary bank or credit union, per our June 2022 US Banking Digital Trust Benchmark survey. Why it matters: Cart abandonment plagues retailers, and rates are especially high among younger generations.
Article
| Mar 9, 2024
Dodging the budgeting ax: Currently, 48% of financial services CMOs view marketing as a cost center and miss the opportunity to communicate its value as a profit center. A fundamental shift in this mindset is necessary to safeguard marketing budgets. This transformation begins with marketing teams setting well-defined marketing goals that align with the broader objectives of the bank.
Article
| Oct 4, 2023
Article
| Jun 9, 2023
Card payments are getting a boost from virtual cards, all-in-one financial services solution integrations, and innovation in card products for small businesses. Request-for-payment technology provides enormous invoicing promise. Via FedNow, a business can send a payment request directly to another party through their financial institution.
Report
| Apr 26, 2024
We will keep a close eye on the UK regulator’s final decision regarding this ad—it could set a precedent for what’s allowed in financial services marketing in the UK going forward.
Article
| Feb 12, 2024
Gen Zers’ influence on banking will begin to emerge as more than 4 million of them per year become mobile bankers through 2026. Banks must adapt to provide the services these digital natives demand.
Report
| Feb 27, 2023
Chart
| Nov 6, 2023
Source: Federal Reserve Banks
The super app model is moving to the West and will upend how consumers interact with financial services. Banks must start preparing now to make the changing tide work to their advantage.
Report
| Apr 5, 2022
Article
| May 26, 2023
Competition from fintechs and consumer brands is compelling leading banks and technology providers to revise their strategies. These fintechs and brands are scaling and evolving rapidly on top of banking as a service (BaaS) and open banking infrastructure. We’ve spoken with executives at financial institutions, fintechs, and vendors about how to thrive in an ecosystem that’s reshaping financial services.
Report
| Mar 10, 2022
Key takeaways: The Latino community's strong presence in fintech and cryptocurrency demonstrates an eagerness to engage in financial services, generate wealth, and contribute economically. Traditional FIs should learn from successful bilingual marketing efforts, accessible resources, forgiving fee schedules, and tailored products that have fostered connections between fintechs and Latinos.
Article
| Oct 2, 2023