Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
Key Stat: Payments will be the only financial services sector to decelerate digital ad spend growth to the single digits in 2025, falling to just 8.6%. Factors like tighter credit will weigh on firms’ willingness to advertise payments products. Executive Summary. Payments digital ad spend will fall out of step with the financial services industry’s growth by 2025.
Report
| Dec 5, 2023
Chart
| Jul 31, 2023
Source: Insider Intelligence | eMarketer
Gen Zers’ influence on banking will begin to emerge as more than 4 million of them per year become mobile bankers through 2026. Banks must adapt to provide the services these digital natives demand.
Report
| Feb 27, 2023
US digital-only account openings will remain flat at just 200,000 every year from 2024 through to 2027, according to our forecast. Traditional account openings, however, will hover at 5.0 million and above during the same period.
Article
| Sep 19, 2023
Banks keep getting better about social selling: An ABA survey looks at how social media campaigns are helping banks and credit unions turn anonymous institutions into friendly, approachable community members.
Article
| Sep 18, 2023
Article
| Jun 9, 2023
Financial services digital ad spending is set to slow. Only the auto industry will spend less on digital placements than financial services this year. Financial services saw a significant bump in digital ad spending in 2021. But the economic turmoil of the past couple of years has translated into slower ad investment by those services.
Report
| Oct 5, 2023
Article
| Jun 12, 2023
Total digital ad spending: Retail leads, with automotive and financial services remaining strong. Retail continues to account for the lion’s share of digital ad spending in Germany. This industry will spend more on digital ads this year ($2.85 billion) than the next two biggest industry spenders combined (automotive, $1.18 billion; financial services, $1.16 billion).
Report
| Sep 27, 2023
We will keep a close eye on the UK regulator’s final decision regarding this ad—it could set a precedent for what’s allowed in financial services marketing in the UK going forward.
Article
| Feb 12, 2024
How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.
Report
| May 17, 2022
That includes financial services, the third-largest buyer of digital ads, which will increase outlays by 11.2% in 2024 (following 4.6% YoY growth in 2023). This surge will be driven by increased spend from payments providers.
Report
| Feb 29, 2024
Article
| May 26, 2023
Rethinking the customer experience within the branch: Financial institutions can learn a lot from other verticals that maintain both an online and brick-and-mortar presence.
Article
| Sep 11, 2023
In 2023, 92.3% of the 5.2 million accounts opened digitally will be with incumbent banks. Even Gen Zers—the main source of account opening growth—will largely opt for trusted institutions. Neobanks will be left in the dust, especially as fintechs and Big Tech siphon away customers.
Article
| Sep 11, 2023
Adult Gen Z digital banking users are also more likely to trust Apple to provide them with financial services than their own primary bank or credit union, per our June 2022 US Banking Digital Trust Benchmark survey. Why it matters: Cart abandonment plagues retailers, and rates are especially high among younger generations.
Article
| Mar 9, 2024
In this “as a service” partnership model, platform providers and sponsor banks enable brands as small as yoga studios or as large as Apple to slot financial services into their customer experiences. But as the space crowds and economic conditions deteriorate, not all tie-ups will pull through. Here’s our outlook:. This year will be a mixed bag.
Report
| Jan 12, 2023
The super app model is moving to the West and will upend how consumers interact with financial services. Banks must start preparing now to make the changing tide work to their advantage.
Report
| Apr 5, 2022
Also includes fintech companies that have disrupted the industry and leverage the internet, mobile devices, software technology, or cloud services to provide traditional financial services (e.g., banking, insurance, and lending) and emerging financial services (e.g., payments, crowdfunding, cryptocurrency, and blockchain).
Report
| Sep 5, 2023
Competition from fintechs and consumer brands is compelling leading banks and technology providers to revise their strategies. These fintechs and brands are scaling and evolving rapidly on top of banking as a service (BaaS) and open banking infrastructure. We’ve spoken with executives at financial institutions, fintechs, and vendors about how to thrive in an ecosystem that’s reshaping financial services.
Report
| Mar 10, 2022
Should we just let the branch go extinct? The end of summer in the US led us to pause and reflect on how banking continues to evolve under the influence of digitization and whether the branch still should have a place in banks’ and credit unions’ go-to-market strategies. Today, we’re kicking off a multi-part series looking at the current state of the branch, what consumers think of it, and how some banks are attempting to reinvent their branch networks to strengthen customer relationships.
Article
| Sep 6, 2023
That’s according to consumer research firm Hearts & Wallets’ recent study of financial services brand awareness, which analyzed a database of over 75,000 US consumers for patterns and behaviors. By the numbers: According to the report, 69% of consumers recognize fintech brands, but just 59% are aware of newer offerings from traditional FIs.
Article
| Feb 26, 2024