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| Dec 27, 2021
Source: SurveyMonkey; Momentive
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| May 20, 2022
Source: SurveyMonkey
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| May 20, 2022
Source: SurveyMonkey
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the opportunity for China-based companies like Shein, Temu, and TikTok in the US, and how they can compete with Amazon. Then for "Red-Hot Retail," our analysts give us some spicy predictions about how fashion retail will change in the US as a direct result of Chinese manufacturers. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and researcher and Asia-Pacific lead Man-Chung Cheung.
Audio
| Aug 9, 2023
And their desire for more guidance from financial professionals opens up opportunities for strengthening relationships.
Article
| Dec 18, 2023
The gender gap between nonowners is shrinking, but women still lag in ownership. Gen Z can lead the market in the future but needs assurance before signing on. Gen Z offers the greatest opportunity for new business.
Report
| Mar 27, 2023
While more than 90% of advertisers will target for geography and genre this year, podcast ads have room to grow when it comes to targeting by age, gender, and audience data overlay. Who’s buying? One-third of US podcast listeners have bought things from podcast ads, according to a January study from Morning Consult. Millennials lead this trend, with 42% having bought a product from an ad.
Article
| Oct 31, 2023
Gen Z women trust beauty influencers: Roughly eight in 10 Gen Z women shop for creators’ beauty and personal care recommendations.
Article
| Aug 3, 2023
In return for better service, most consumers are willing to share information, including gender (83%), email address (72%), hobbies and interests (70%), date of birth (66%), and full name (59%), per Marigold and Econsultancy. Marks & Spencer. The retailer recently revamped its Sparks loyalty scheme, ditching points for personalized offers (e.g., discounts) based on individual shopping habits.
Report
| Jun 29, 2023
It’s hard to deny social media’s influence on how consumers discover and even sometimes purchase products. But there are other platforms out there besides Instagram and TikTok that can help brands engage with consumers, especially when it comes to fashion.
Article
| Jan 30, 2024
Super Bowl 2024 ads leverage celebrity allure and nostalgia, balancing entertainment with subtle political commentary: The messaging was a reflection of advertising's evolution.
Article
| Feb 13, 2024
Super Bowl ads revealed DEI challenges: major brands lack depth in diversity representation.
Article
| Feb 12, 2024
As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.
Report
| Mar 15, 2024
So across the spectrum, regardless of gender, one in four. Suzy Davidkhanian:. I am shocked about the height because that is one of the most obvious things when you meet someone in real life. Marcus Johnson:. Yeah. How much are they lying by? Is it like an inch or two or is it like you say you're 6'6" and it's like 5'7" why would you say that? I can see you now in real life.
Audio
| Mar 15, 2024
While making up just 2% of US market share in their categories, the 97 companies on Bain’s Insurgent Brands 2024 list captured nearly 20% of incremental category growth last year, per the firm.
Article
| Mar 15, 2024
Some stability will finally emerge in Asia-Pacific’s retail sector after several years of disruption from the pandemic. But the market and businesses will be unsettled, beset by a new wave of technological disruption from AI, the metaverse, and more.
Report
| Dec 5, 2023
Advertising Week champions both gender and ethnic diversity in its panel discussions. Its own data affirms the efficacy of this approach: Diverse panels consistently outperform their less diverse counterparts. It's clear that inclusivity isn’t just ethically right—it's commercially smart.
Article
| Oct 13, 2023
Asia-Pacific is the most coveted region worldwide for its digital video streaming growth. And the OTT video segment has been gaining steam as audiences increasingly crave high-quality content. However, players have had to stay innovative as they cope with an array of business challenges that comes along with this diverse region.
Report
| Nov 15, 2023
Douyin, TikTok's Chinese sibling, is about to become China’s largest social platform. It's also crashing the country’s ecommerce party. Already the fourth largest online shopping platform by sales, its market share is rapidly approaching JD.com's.
Report
| Sep 14, 2023
Marketers need a vertical video ad strategy for YouTube Shorts to reach the 164.5 million US viewers that will use the platform this year, per our forecast. Much of what works on TikTok will work on Shorts because the platforms are so similar. But because a lot of YouTube creators are used to longform, they may need some guidance. Here are some of YouTube’s own best practices for Shorts ads from its ABCDs of effective video ads guide.
Article
| Apr 19, 2024
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| Mar 13, 2024
Source: NielsenIQ
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| Feb 29, 2024
Source: EMARKETER; Bizrate Insights
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| Feb 29, 2024
Source: EMARKETER; Bizrate Insights
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| Feb 29, 2024
Source: EMARKETER; Bizrate Insights
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| Feb 29, 2024
Source: EMARKETER; Bizrate Insights