Retailers' Q3 earnings show signs of optimism ahead of the holiday season: Foot Locker, Dick’s Sporting Goods, Best Buy, and American Eagle each beat expectations as shoppers continue to spend.
Article
| Nov 23, 2022
Cars are the transportation of choice this holiday season, with 78% of US adults saying they will likely drive or hail one over the holidays.
Article
| Oct 28, 2021
It’s official. The Cyber Five (the five-day period between Thanksgiving and Cyber Monday) have not lost their touch. Let’s dig into the data as retailers take a deep breath and ready themselves for what’s shaping up to be a pretty busy holiday season.
Article
| Dec 1, 2022
Kohl’s makes a move to attract holiday shoppers: The retailer is expanding same-day in-store pickup options to all locations, but the move likely won’t be enough to reverse its slide.
Article
| Aug 12, 2022
Google makes it easier for holiday shoppers to score a deal: The search giant is helping retailers attract price-conscious consumers with new promotional labels and price comparison tools.
Article
| Nov 3, 2022
More US consumers than ever say they aren’t spending on the holidays: The expected rebound in holiday shopping hides the fact that many consumers are keeping their wallets closed, while others are turning to buy now, pay later plans for gifts they can’t afford.
Article
| Nov 30, 2021
If Cyber Five trends hint at what to expect from the rest of the holiday season, expect buy now, pay later (BNPL) to be a big hit.
Article
| Dec 5, 2022
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abby Whitmer, vice president of ecommerce at BeautyBio, to discuss how the beauty brand is adjusting to iOS privacy changes, tackling supply chain issues as a medium-sized business, and lessons from this year’s holiday season.
Audio
| Dec 15, 2021
As product availability remains strained this holiday season, consumers are taking a flexible approach to shopping.
Article
| Nov 29, 2021
On today's episode, we discuss what podcast platforms besides Spotify are doing, how many dollars are being spent on ads, and the main issues facing the podcast world. "In Other News," we talk about the significance of Netflix's new ad measurement partners and what to make of marketers prioritizing promotions over ads this holiday season. Tune in to the discussion with our analyst Daniel Konstantinovic.
Audio
| Oct 14, 2022
With Black Friday just a week and a half away, the holiday shopping season is upon us. And for every perfect gift that consumers cross off their lists, there’s bound to be one or two that miss the mark. Retailers are already preparing for the inevitable pile up of returns, which is good because those costs can swell quickly.
Article
| Nov 16, 2022
Walmart, TalkShopLive, Qurate expand livestream commerce options to bring in holiday shoppers: But celebrity guests may not be enough to overcome limited consumer adoption and awareness.
Article
| Dec 6, 2022
Amazon seems poised to beat its lowered expectations: While the retail giant predicted its slowest-ever holiday season growth, analysts expect the retail giant’s Q4 sales still rose 6% YoY.
Article
| Feb 2, 2023
Both card networks reported quarterly gains and could see an even bigger bump in Q4 thanks to upcoming holiday shopping and new products.
Article
| Oct 29, 2021
Tips to help retailers reach Gen Alpha, Gen Z, and beyond this holiday season. Why Klarna is making an omnichannel push ahead of the holidays. Early sales, BNPL use will help drive robust holiday spending growth this year. Cost concerns are top of mind for this year’s holiday shoppers.
Article
| Nov 27, 2023
The 2024 economy is off to a good start as a result of high consumer spending during the holiday season, nine months of wage gains, and a jump in consumer confidence, according to Jared Bernstein, chair of the White House Council of Economic Advisers, as reported by Reuters.
Article
| Jan 5, 2024
Nearly a third (32%) of Gen Z consumers bought or plan to purchase holiday gifts on TikTok Shop in 2023. Among Gen Z, 42% report starting their online product searches on YouTube, compared with 25% of total respondents, per February 2023 Jungle Scout data.
Article
| Jan 2, 2024
Amazon boasted a “record-breaking” holiday season, with sales volumes at an all-time high. Amazon bested the competition. Its US ecommerce sales grew 11.7% in 2023, 3.6 percentage points higher than the total US ecommerce sales. This marked the first year since 2019 that Amazon significantly outperformed the market. To view the full forecast, click here.
Report
| Apr 4, 2024
Our latest analysis of 12 companies in Latin America unpacks key trends in the region’s retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.
Report
| Nov 1, 2023
The cost of advertising on Amazon spiked in 2023: Our industry KPIs show that while CPCs are rising, healthy consumer demand is stabilizing return on ad spend.
Article
| Mar 14, 2024
In this Meet the Analyst Webinar, Andrew Lipsman, our principal analyst, will recap the 2021 holiday season and share what he expects will happen in 2022 to help you prepare for what’s to come.
Video
| Feb 10, 2022
Chart
| Oct 5, 2023
Source: Cámara de Comercio de Santiago (CCS)
Affirm hopes its growth will continue during the holiday season. More than one-third of US consumers plan to spend more this holiday season than last year, according to a Block and Afterpay survey. US holiday sales are projected to reach $1.316 trillion in 2023, per our forecasts.
Article
| Nov 13, 2023
Amazon announces Big Spring Sale as consumers show signs of spending fatigue: The retailer is counting on the event to jolt sales and give its ad business an edge over Meta and Google.
Article
| Mar 14, 2024
Andy Jassy maps out a plan to boost Amazon’s bottom line: The CEO sees opportunities to further streamline Amazon’s fulfillment operations and boost advertising revenues.
Article
| Apr 11, 2024