Forecasts
| May 4, 2023
Source: EMARKETER Forecast
Forecasts
| May 4, 2023
Source: EMARKETER Forecast
Forecasts
| May 4, 2023
Source: EMARKETER Forecast
Latin America is also a vulnerable spot for Amazon. Mercado Libre is building momentum in countries like Brazil, Mexico, and Argentina. There is far less retail media ad spending in the region than in China—but it’s growing much faster. Retail media is hottest in Latin America, though the outlook is positive everywhere.
Report
| Feb 7, 2024
Among internet users, podcasts will essentially be just as popular in Latin America as in Western Europe (28.2% versus 30.3% in 2023). Outside of China, most of the fastest podcast growth in the world will come from Latin America for the next several years.
Report
| Nov 2, 2023
And then basically too, I mean when you think about Latino as well, that can also, in some instances it's referring to people from Latin America, sometimes include Brazil, where we have that Portuguese aspect as well. But from Latin America, while Hispanic is just more in that Spanish-speaking sense. So these lines get very blurred. Paola Flores-Marquez:.
Audio
| Apr 8, 2024
Latin America and Southeast Asia will dominate the top 10 list of countries with the fastest ecommerce growth in 2024. Five hail from Latin America, including three of the top five. And although Southeast Asia has tailed off overall, several of its countries are still booming. The Philippines will lead the world in ecommerce growth every year through 2027, and Malaysia will also hover near the top.
Report
| Feb 27, 2024
The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, and Mexico.
Report
| Oct 20, 2022
Forecasts
| Apr 10, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Apr 10, 2023
Source: Insider Intelligence | eMarketer
India and Latin America will stand out, as usual. Now that China’s era of seemingly universal high growth across all categories has ended, the next exciting markets are India and Latin America. For sub OTT, Brazil, Mexico, India, and Argentina will round out the top five for viewer growth in 2024 and in 2025, trailing only Indonesia both years.
Report
| Dec 15, 2023
Latin America will continue to populate much of the high-growth leader board. For the past couple years, most ad spending forecasts have featured India and Latin America as the geographies to watch. That continues to be the case, although Latin America’s outlook trails India by a wider margin than in previous estimates.
Report
| Jan 10, 2024
Latin America will leapfrog North America for the top spot among internet users in 2024. Among the countries we break out, only South Korea exceeds the US in both penetration metrics. South Korea, the US, and Canada will be the top three countries for digital gaming among the population overall, with Brazil a close fourth.
Report
| Nov 27, 2023
In the markets we track, Latin America will have the fastest ecommerce growth rate at 15.8% this year, while Western Europe will have the slowest at 6.4%. More than half of worldwide ecommerce sales in 2024 will come from China, which retains the No. 1 place, raking in $3.235 trillion.
Article
| Mar 19, 2024
Latin America comes in a distant second with a 10.7% share. What’s more, Asia-Pacific will remain the third-fastest-growing region (3.6%)—behind the Middle East and Africa (6.0%) and Latin America (4.2%). However, Asia-Pacific’s growth rate has likely already peaked. Digital video still has runway for growth in Asia-Pacific. Asia-Pacific is underindexing in digital video viewer penetration.
Report
| Nov 15, 2023
Chart
| Nov 28, 2023
Source: Cámara de Comercio de Santiago (CCS)
Chart
| Nov 28, 2023
Source: Cámara de Comercio de Santiago (CCS)
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer