Retailers and delivery services should include coupons and rewards offerings regardless of whether they are a part of a premium membership or free loyalty program. Target offered the most in-demand set of membership and account features. With five of the six features in the category, the retailer scored 91 of 100 points.

That’s a good bet given that many QSR chains have found that loyalty programs are more effective at driving traffic than broad-based deals or promotions. The big takeaway: QSRs that can effectively communicate the value of their offerings stand to benefit from consumers trading down from more expensive restaurants. But that’s easier said than done given that food and labor prices continue to rise.

Once consumers have entered the retailers’ ecosystem, retailers can use loyalty programs and incentives like discounts and special offers to keep customers coming back.

Over the summer, Afterpay enhanced its Pulse loyalty program with new promotions and expanded accessibility, which can help it attract users and generate higher sales during the holidays. Pulse can also help the brand keep a hold on its customer base, which now has a bevy of BNPL providers to choose from.

Adding a more comprehensive loyalty program that rewards visitors for shopping more could also improve retention. Off-price stumbles: Despite the market opportunity afforded by more cost-conscious shoppers, off-price retailers face a slightly more uncertain outlook.

For instance, by incorporating QR codes into a loyalty program, retailers can bridge the gap between online and in-store behavior. “You know what they’re doing in the store and what they’re doing online so you can really personalize your messaging to them,” said Insider Intelligence vice president of content Suzy Davidkhanian.

“[Walmart has] really been bundling a lot of services and incentives,” said Canaves, pointing to a Paramount+ partnership and cash-back loyalty program. Playing for keeps: Growth for Walmart+ carries one major risk—seasonality. Young people who subscribed for December deals could be gone come spring.

Improving its loyalty program and digitizing more transactions are critical to building out its first-party data strategy, the fuel for Walmart Connect.

Much of the increase in ecommerce activity was facilitated by affiliates across a range of channels—from established formats such as coupons and loyalty programs to emerging ones like influencers and BNPL providers.

The stat: Ulta stayed the No. 1 beauty destination for Gen Z consumers and held the strongest beauty loyalty membership, with 63% of female teens belonging to its loyalty program. Our view: The beauty category has remained resilient despite consumers pulling back spend in nearly all discretionary categories.

Tie free returns to loyalty programs. By associating returns with loyalty, retailers can charge for returns from some customers while collecting valuable data and feedback from others. Canaves also suggested creating credits for free returns based on previous spending or offering tiered returns programs.

Yeah, so I'm going to talk about a luxury retailer called Space NK, and I'm going to talk about its NDULGE Loyalty Programme. It's an interesting one.

This holiday season, American Eagle integrated its loyalty program into Roblox for the first time. Brommers said about 75% of the company’s transactions are tied to loyalty, so the extension to the metaverse should also see traction. American Eagle was one of the first brands to get into the name, image, and likeness opportunities with college athletes.

It can be integrated into any payment terminal and enables loyalty program deployment and online checkout connections. As the embedded finance sector expands, innovation and development will become a higher priority for POS software providers.

AI can also help with the personalization of loyalty programs to improve efficiency. AI is being used to design and tailor loyalty programs with the goal of deepening the personalization. For example, in 2021 American Express released a “contextual and predictive search capability” in its app designed to predict what customers want before they even begin typing.

Based on the phone number, the hotel could immediately recognize them as a loyalty program member, know that their flight was canceled, and infer that they may be calling to re-arrange their stay. The more a company knows, the more it can personalize an interaction. But just because marketers can use certain information or take certain actions, doesn’t mean they should.

Potential benefits include better ad placements, digital promotions, and tapping into retailer loyalty programs and validated sales data. Brands that don’t take advantage of retail media opportunities will suffer. Go further: For more on developments that are likely to affect the region this year, read our report, Western Europe Trends to Watch for 2023.

QR codes offer a great customer experience because they let users go to a website to get additional information, download an app, log into a loyalty program, or buy something. For restaurants and retailers, this will mean faster checkouts and reduced staff needs—and therefore lower costs.

Generative AI helps brands distill consumer insights to create personalized products while AR virtual try-on solutions give customers the ability to try before buying. Beauty brands like Ulta Beauty and Sephora are finding ways to draw consumers into their apps with exclusive content or services.

So it’s not necessarily an innovation, but I have seen companies with their loyalty programs make greater attempts to try and be clear about ‘we’re asking for this for a specific reason’ as opposed to just collecting data for data’s sake.”. Key stat: The average number of loyalty memberships in the US was 16.6 in 2022.

Loblaw Media sells advertising that can reach the more than 18 million members of its PC Optimum loyalty program, the largest retailer-led one in the country. Ad units include banner ads and sponsored listings triggered by in-app search. Promotional offers like discounts and free delivery drive many of the banner ads, which run when the app is opened.

They have something called PC Optimum, which is a loyalty program. More than 18 million Canadians are part of that program. So Loblaw Media has developed a range of opportunities for CPG brands in particular to access that loyalty program through their retail media network.

Alibaba is betting that its ecosystem-wide 88VIP loyalty program and brand-operated membership programs will be the key to unlocking a fruitful Singles’ Day for retailers. Participating brands will benefit from:. Access to the program’s 25 million high-spending members (as of June 2022) who buy an annual average of around $7,800 worth of products across Alibaba’s platforms.

Consumers purchase directly from brands for a better buying experience, to get access to loyalty programs, and because of an overall affinity for the brand, according to a November 2021 Capgemini survey. Both lululemon and Peloton have been D2C brands since their inception.

Think digital coupons, loyalty programs, and price comparison tools. Retail automation will also be a key focus for customer-facing initiatives, like self-checkout, as well backend operations, like inventory management. Read more: US Retail Mobile App Features Benchmark 2022. Trend: Ecommerce same-day delivery will take its cue from digital grocery.