Nearly every modern consumer has at least some concern about the environment, but its influence on shopping behavior is far more nuanced.
Report
| Aug 2, 2022
Financial institutions raced to modernize digital channels at the pandemic’s onset. Now, an economic downturn puts the onus on CMOs to personalize messaging, products, and services to acquire, retain, and upsell customers more efficiently.
Report
| Jul 15, 2022
Advertisers should lean into TikTok’s new ad formats and add-ons that natively integrate lower-funnel marketing tactics. Branded Effects in in-feed ads or sponsored hashtags can also help increase engagement by entertaining TikTok users, which not only elevates brand awareness but can lead to better sales. Set up TikTok Shopping.
Report
| May 23, 2022
On today's episode, we discuss what to make of the mixed signals surrounding the US ad market, how much the space will grow in 2023, what's driving it, and what's holding it back. "In Other News," we talk about whether Universal Pictures’ premium video-on-demand success has reshaped the movie distribution model and what we spend our time watching on our TVs. Tune in to the discussion with our analyst Paul Verna.
Audio
| Jul 10, 2023
Uses for location data have expanded beyond marketing to provide strategic insights and operational analysis for retailers and other industries.
Report
| Jan 20, 2022
The tenure of chief marketers is shrinking each year, while responsibilities grow. To survive, CMOs need to redefine their remit to align with the business, advocate for the customer, and deliver results.
Report
| Jan 19, 2022
Chart
| Aug 30, 2023
Source: Opinion Box
Chart
| Aug 30, 2023
Source: Opinion Box
AI investments can improve customer experience. Here’s what companies are—and should—be doing to stay ahead.
Report
| Mar 31, 2022
As privacy regulations ramp up, brands across verticals are increasing their focus on premium environments that don’t rely on cookies. In this video, Arity’s Jennifer Gold, director of product marketing, shares why private marketplaces (PMPs) fit the bill by offering access to high quality inventory, programmatic efficiency, brand safety, and transparency.
Video
| Jun 13, 2023
Marketing measurement is fragmented and inconsistent at most organizations. CMOs need to tie marketing measurement to business outcomes and operate as the connective tissue between the marketing team, the executive team, and other departments.
Report
| Jun 28, 2022
Consumers expect personalized experiences. Despite the business benefits personalization delivers, many brands struggle to manage the complexity of an enterprisewide program. Engaged CMOs can elevate their organization’s approach and deliver success.
Report
| Jun 23, 2022
This pillar addresses the quality of first-party intent and shopper data that brands can leverage for insights and data-driven marketing tactics. Specific attributes include first-party consumer insights data and in-store/omnichannel purchase data. Targeting and Measurement.
Report
| Mar 8, 2022
With third-party cookies being phased out and surveys being prone to biases, marketers will become increasingly reliant on experiments to test the effectiveness of their campaigns, Isaac Gerber, director of commercial insights, North America at Captify, said on a recent Tech-Talk Webinar.
Article
| Jun 23, 2023
Every year, there are a handful of topics that dominate the conversations at the Cannes Lions International Festival of Creativity. AI was this year’s buzzword., with Gen Z making a large appearance.
Article
| Jun 23, 2023
On today's episode, we discuss the Cannes Lions International Festival of Creativity 2023—the best conversations from the event, the value of being there, what we heard from marketers, and what we didn't. Tune in to the discussion with our analyst Jasmine Enberg and vice presidents Marissa Coslov and Ina Gottinger.
Audio
| Jun 21, 2023
For luxury brands, tapping into the partnership channel presents a unique opportunity to reach new audiences and maximize brand awareness. The pay-for-performance partnership model mitigates risk by allowing luxury brands to work with partners that can curate rich stories all the way down the purchase funnel for an established community.
Article
| May 12, 2023
As acquisition costs continue to rise, it’s crucial for D2C brands to double down on the value provided to customers. For outdoor lifestyle company Solo Brands, this meant putting its loyal fan base first by leaning into customer experience, communication, and its value proposition to keep customers engaged and coming back for more.
Article
| May 10, 2023
Consumers’ concern over how their personal data is being used has led brands to look for new ways to reach and engage their target audiences and measure performance. To find success, brands need a deep understanding of their customers and an ability to diversify the channels used to reach them
Article
| Apr 17, 2023
We expect Twitter’s worldwide ad revenues to plummet by 27.9% this year as advertisers continue to pull back spending.
Article
| Apr 11, 2023
Industry KPIs show how email compares to SMS
Article
| Apr 4, 2023
Marketers across industries still need to produce impactful campaigns despite having fewer resources and increased scrutiny on ad spend. To meet business goals and stretch ad dollars, marketers should stay hyper-focused on customer acquisition and meeting audiences where they are.
Article
| Apr 3, 2023
With a clear understanding of consumers’ preferences and intent, marketers can identify and target the best audiences and effectively activate their campaigns against that behavioral data. In this video, Claritas’ Barney Marvin, senior vice president of digital, shares how audience segmentation can improve the customer experience and increase lifetime value.
Video
| Mar 28, 2023
By putting conversion at the front of a marketing strategy, brands can scale quickly and sustainably. Learn how to leverage the opportunity marketers have today by modernizing the sales funnel.
Article
| Feb 13, 2023
Gen Zers are more likely than any other age group to have brand loyalty—even if it means spending more. As this younger generation's spending power continues to grow, how can brands win them over for good? Find out more in our latest data drop.
Article
| Feb 13, 2023