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| Nov 14, 2023
Source: Acquia
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| Nov 14, 2023
Source: Acquia
As might be expected, 95% of survey respondents cover social media management. 76% are responsible for digital channel management, including websites and/or online account opening. 51% handle marketing technology management (CRM, the Marketing Customer Information File, and/or marketing automation). 48% oversee data and analytics—a trend also seen in other industries as customer data and insights drives
Article
| Aug 21, 2023
On today's podcast episode, we discuss why shopping on Amazon is changing, the proposal of ad-free TikTok and Instagram subscriptions, how much Amazon's AI chatbot shopping assistant can move the needle for customers, whether Toys-R-Us can make a successful comeback, the share of women in leadership roles and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.
Audio
| Oct 12, 2023
Direct-mail capabilities belong in your marketing technology stack. To further your direct-mail strategy, offline and online data needs to come together within a customer data platform (CDP). Since both are data-driven, email and direct mail can be tailored to individuals with the help of a CDP. The same process of building email templates and iterations can be delivered at scale for print.
Article
| Aug 14, 2023
ChatGPT has fast become one of the biggest buzzwords in retail. But retailers remain cautious over its potential pitfalls, especially concerning direct interactions with customers. We delve into the future of generative AI and provide actionable steps for retailers and brands to prepare for its rise.
Report
| Feb 23, 2023
Certainly there's been workforce disruption, which is one of the, I guess, symptoms of the AI revolution in industries like marketing, tech, and healthcare. And I think also average people are getting use out of the technology as well, including being able to kind of diagnose illnesses in a way that they could never quite do on Google search.
Audio
| Sep 21, 2023
On today's podcast episode, we discuss what to make of the deal between the writers and studios, whether we'll soon be interacting with synthetic social networks, if AI can really improve customer service, wearable AI technology potentially replacing the smartphone, how much people have saved for retirement, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco and analyst Max Willens.
Audio
| Oct 6, 2023
On today's podcast episode, we discuss the significance of the Amazon-Anthropic deal and what's possible now that ChatGPT can talk to you and see things. "In Other News," we talk about whether Bard AI integrations can help Google catch up to the competition and why one company is producing 10,000 humanoid robots. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Audio
| Oct 3, 2023
On today’s podcast episode, we discuss how banks are adjusting their ad spending in a world with high rates, economic turmoil, and a shift to digital advertising.
• In our “Headlines” segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions.
• In “Story by Numbers,” we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank’s increased ad spending.
• In “For Argument’s Sake,” we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks.
Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.
Audio
| Oct 3, 2023
On today's podcast episode, we discuss the significance of Google's antitrust trial, the Department of Justice's (DOJ's) case against Google, Google's defense, and what the possible—and likely—outcomes might be. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
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| Oct 2, 2023
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| Nov 2, 2023
Source: Matter Communications
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| Nov 2, 2023
Source: Matter Communications
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| Oct 31, 2023
Source: Winterberry Group; Brightspot
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| Oct 31, 2023
Source: Kaltura
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| Oct 31, 2023
Source: Kaltura
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| Oct 31, 2023
Source: Kaltura
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| Oct 31, 2023
Source: Kaltura
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| Oct 31, 2023
Source: Kaltura
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| Oct 31, 2023
Source: Kaltura
The Evolving Marketing Technology Stack. Marketing technology is the most important and difficult purchasing decision. CMOs rely on marketing technology to justify investment, navigate privacy regulations, and prove revenues have grown. Seven out of 10 marketing leaders plan to invest more in marketing technology to help reach their revenue goals, per a June 2022 report by CMO Council and KPMG.
Report
| Aug 15, 2022
Don’t slack on your marketing technology and metrics. As more US B2B companies turn to digital advertising, more marketing technology is necessary to conduct, track, measure, update, and report on all campaigns. Without the right technology stack, all efforts could be for naught. Marketers and advertisers must be sure to have the right stack in place and integrated into their systems.
Report
| Sep 19, 2022
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what’s important in a good omnichannel experience, where in-store retail media is headed, and how stores can tailor experiential and experimental tech to build a more robust customer profile. Then, for "Pop-Up Rankings," we rank two retailers that are doing store digitization well and two that could possibly use a bit of work. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Zak Stambor.
Audio
| Sep 27, 2023
On today's podcast episode, we discuss how affiliate is helping marketers take back control of their ad spend. "In Other News," we talk about Amazon unveiling a smarter, more conversational, Alexa and TikTok Shop hitting the US. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.
Audio
| Sep 26, 2023
We project US in-store retail media ad spend will nearly quadruple by 2027, but that’s starting from a fairly small base of $240 million this year, according to our forecast. Here are tips from experts on building an in-store retail media network.
Article
| Sep 25, 2023