The Middle East and Africa coverage in the Global Media Intelligence Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the United Arab Emirates.
Report
| Oct 30, 2023
Well, the full report is the US Hispanic Consumer Media Habits 2024: Above-Average Streaming and Social Media Use Offer a Direct Path for Advertisers. The link is in the show notes or you can head to Emarketer.com if you want to read the full thing. That's what we've got time for. For the lead time for the fourth quarter of the show today.
Audio
| Apr 8, 2024
Brands should already be thinking about retail media beyond on-site search and instead as a media channel with off-site opportunities, including streaming TV and social media. Mobile app advertising is yet another extension of retail media, and another way to meet the customer where they are and when they are ready to buy.
Article
| Nov 27, 2023
In addition, 80% believe that social media is a mandatory retail media channel for consumer packaged goods clients. 2. The refresh: Amazon grapples with grocery. Amazon spent a great deal of 2023 trying to refine its grocery strategy, which we expect to continue into 2024.
Article
| Dec 12, 2023
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from first-party benchmark sources, consumer media consumption trends
Article
| Nov 21, 2023
Chart
| Jun 15, 2023
Source: Insider Intelligence
As media proliferates in cars, the combination of location, direction, and demographic data with media consumption is a recipe for creating new media formats and platforms. Google already faces some regulatory scrutiny in Europe for its efforts to control the automotive ecosystem, but who will ultimately control those platforms remains up in the air. It’s still early days.
Report
| Oct 4, 2023
Our forecasting methodology for worldwide ad spending is based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media
Report
| Jan 10, 2024
The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, Mexico, and Peru.
Report
| Oct 30, 2023
Our forecast methodology for US digital ad spending by industry is based on an analysis of 1,050 metrics from 37 sources—including macro-level economic conditions; historical trends of each medium in relation to other media; reported revenues of major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends; and 141 cumulative interviews with executives
Report
| Sep 27, 2023
The Canada coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.
Report
| Oct 30, 2023
The Asia-Pacific coverage in the Global Media Intelligence Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, Philippines, South Korea, and Taiwan.
Report
| Oct 30, 2023
Chart
| Dec 14, 2021
Source: Nielsen; Acast
Digital ad spending by industry estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption
Report
| Oct 13, 2023
Weighted at 15% is Leadership, which assesses a FI’s focus on AI in public communications, and its AI narrative across owned media channels. DBS ranked first and JPMorgan second in this category. The Index also evaluates a FI’s Transparency, or its focus on responsible AI usage through thought leadership, partnerships, and hiring decisions, which is weighted at 10%.
Article
| Nov 17, 2023
The Central and Eastern Europe coverage in the Global Media Intelligence Report includes poll results from the Czech Republic, Poland, Romania, Russia, and Turkey.
Report
| Oct 30, 2023
“We believe that the best [in-store media] channel is radio,” Mijares. “[Customers] don’t need to be looking at a screen. You don’t need to distract the consumer from what they’re doing.”. To ensure its in-store radio is targeted, 7-Eleven will use an AI-generated voice for its messaging, giving the retailer flexibility to put content in a Boston or Southern accent.
Article
| Nov 13, 2023
Our forecast methodology for US digital ad spending is based on an analysis of 1,050 metrics from 37 sources—including macro-level economic conditions; historical trends of each medium in relation to other media; reported revenues of major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends; and 141 cumulative interviews with executives at
Report
| Sep 5, 2023
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage
Report
| May 25, 2023
Chart
| Jun 27, 2023
Source: Path to Purchase Institute
Chart
| Jun 27, 2023
Source: Path to Purchase Institute
While social has historically been one of the fastest-moving digital media channels, solving the problems caused by Apple’s ATT initiative is proving to be a yearslong project. That task continues to define many of the notable trends. AI is getting mainstreamed, but doubts remain. Advertising’s embrace—and scrutiny—of AI increases.
Report
| Sep 8, 2023
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast