Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 31, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 31, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
US mobile in-app ad spend will be about four times higher than in-app purchase spend this year, at $159.24 billion compared with $42.37 billion, according to our forecast.
Article
| Sep 25, 2023
Mobile ad spending will account for 66.0% of total digital ad spend in 2024, despite only 50.3% of the total time spent with digital media being on mobile. Mobile apps will generate 82.0% of that mobile ad spend. Hybrid monetization models will grow.
Report
| Dec 13, 2023
We expect in-store tap-and-pay transactions to contribute 58% of that mobile spend, with internet-based (wallet, app, and browser) smartphone retail sales making up the remainder. Digital wallet sales growth will benefit from newly introduced features that boost user loyalty and purchase conversion. Commerce management tools incentivize consumers to centralize purchasing within their wallet of choice.
Article
| Feb 12, 2024
Mobile ad spending for CPG is forecast at $33.94 billion, significantly higher than media and entertainment at $22.62 billion and healthcare and pharma at $12.06 billion. CPG’s nonmobile ad spending is estimated to reach $14.86 billion, less than half of the retail industry's $31.86 billion. Search ad spending for the CPG industry is slated at $19.53 billion, compared with $39.85 billion for retail.
Article
| Jan 16, 2024
Overall US mobile ad spend will grow 14.4% this year, reaching $202.59 billion. Impact of the prediction:. Google’s deprecation of third-party cookies will change the mobile browsing experience, Newman said.
Article
| Jan 11, 2024
We expect in-store tap-and-pay transactions to contribute 58% of that mobile spend, with internet-based (wallet, app, and browser) smartphone retail sales making up the remainder. To view the full forecast, click here. Digital wallet sales growth will benefit from newly introduced features that boost user loyalty and purchase conversion.
Report
| Jan 5, 2024
By comparison, the top two ranking industries by mobile ad spending share, entertainment and telecom, will put 73.5% and 72.1%, respectively, into ads on mobile devices. Mobile ad spending growth is slowing. This industry will spend $10.92 billion on mobile advertising in 2023, up 11.0% YoY. But growth will dip to 6.7% in 2024 and 6.9% in 2025.
Report
| Sep 29, 2023
That rapidly shifted in line with broader mobile ad spending trends to the point that mobile now accounts for about 8 in 10 programmatic advertising dollars. CTV has now surpassed the desktop/laptop share of spending. One of the big growth engines for programmatic ad spending in the UK is coming from CTV.
Report
| Jan 18, 2024
But it’s dropping as a share of total mobile ad spending, accounting for only 18.2% of mobile spend in 2023. That, combined with reduced targeting abilities thanks to the deprecation of cookies, could mean lower prices. The rapid growth in grocery app users could feed the retail media craze. With grocery apps growing extremely fast, they could become an even bigger part of mobile strategy for brands.
Report
| Sep 28, 2023
The retail industry is still playing catch-up on mobile ad spending. Mobile ad spending growth remains roughly in line with the average. Retail spends the most in dollar terms on mobile ads due to its sheer size: $46.68 billion in 2023, growing to $59.06 billion in 2025.
Report
| Sep 7, 2023
Even with privacy headwinds, companies have found innovative methods for targeting and attribution, such as Meta’s AI-powered Advantage+, that will continue to boost mobile ad spend. Hybrid monetization strategies will grow. Even so, app and media companies are looking to diversify revenue streams.
Report
| Aug 28, 2023
US adults will spend 10.6% of their mobile time playing games this year, per our forecast. But we expect just 3.9% of US mobile ad spend will go to the category in 2023.
Article
| Jun 21, 2023