On today's podcast episode, we discuss why the Federal Trade Commission is investigating ChatGPT-maker OpenAI; how publishers, content creators, and authors feel about generative AI; what the wrong kind of regulation looks like; and what AI rules we will likely see next. "In Other News," we talk about when we can expect to see GPT-5 and what to make of Netflix's newly launched game-controller app. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Audio
| Aug 21, 2023
Forecasts
| Apr 28, 2023
Source: Insider Intelligence | eMarketer
Google Analytics 4 (GA4), which launched at the start of July, introduced ecommerce dimensions and metrics, improved audience insights, and better app measurement.
Article
| Aug 23, 2023
Casper’s subway ads give commuters fun puzzles to solve while increasing its brand awareness. Albertsons Companies leverages a game to entice consumers to play for discounts and rewards. And Nike’s mobile app earns the brand a spot in consumers’ everyday lives. Here are five ways brands are embracing gamification across different stages.
Article
| Aug 21, 2023
Chart
| Nov 28, 2023
Source: Office of Communications (Ofcom) - UK; Ipsos
Chart
| Sep 19, 2023
Source: BloomReach; Stripe; Shopware; Future Commerce
Forecasts
| Mar 31, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 29, 2023
Source: Insider Intelligence | eMarketer
Chart
| Sep 14, 2023
Source: EY
“Shopping apps and marketplaces that specialize in ultralow-cost goods from China are gaining a foothold among US consumers—with broader implications for the future of ecommerce,” our analyst Sky Canaves wrote in our Chinese Ecommerce in the US report. Canaves expanded on what’s driving this retail opportunity for companies like Shein, Temu, and TikTok in the US and how it will impact the US market on a recent “Reimagining Retail” podcast episode.
Article
| Aug 10, 2023
US adults are fairly evenly split on using mobile payment apps online versus in-store—except with PayPal, where 36% of users use the platform online most often, compared with 29% of users who use the app in-store, according to CivicScience.
Article
| Aug 9, 2023
As US mcommerce sales approach nearly half of total US online sales, marketers need to adopt mobile-first strategies that improve both the shopping and checkout experience. For those looking to boost adoption for their mobile shopping apps, banner ads are the best deal, though more interactive ad formats could become popular as retailers gamify their apps.
Article
| Aug 4, 2023
Early adopters dip a toe into Twitter rival Threads: Meta has some compliance functionality to address before highly regulated financial services firms adopt its new text-based conversational app.
Article
| Jul 24, 2023
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what TikTok's flywheel looks like, its latest efforts to build out its own shopping platform, and what the social network has that Meta doesn't. Then, for "Pop-Up Rankings," we rank our top four existing TikTok copycat apps. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.
Audio
| Aug 2, 2023
Meta brings generative AI to Instagram users: Popular instances of consumers using AI for amusement make the app the perfect testing ground.
Article
| Aug 1, 2023
At the same time, Apple is readying CarPlay apps for commerce. For instance, Domino’s now lets people order pizza through the CarPlay app, and Chevron’s CarPlay app helps drivers find Chevron and Texaco stations and pay for gas. What are the implications for marketers? Expect Google and Apple to add search products geared for car systems.
Article
| Oct 13, 2023
Generative AI was the shiny new thing this year (despite having been around for quite a while). Curious consumers wrote poems with ChatGPT, created masterpieces with Midjourney, and browsed Google’s and Microsoft’s AI-chatbot search functionalities. As the hype clears, which generative AI applications will be most relevant for business? And how can marketers put those applications to use?
Article
| Jul 28, 2023
Vanquis’ latest acquisition will help UK consumers with cost-of-living crisis: Money-saving app Snoop shows the potential of the nexus of AI and open banking.
Article
| Aug 2, 2023
Generative AI helps brands distill consumer insights to create personalized products while AR virtual try-on solutions give customers the ability to try before buying. Beauty brands like Ulta Beauty and Sephora are finding ways to draw consumers into their apps with exclusive content or services.
Article
| Jul 25, 2023
Elon Musk’s rebranding of Twitter jeopardizes established brand equity while forging a fresh identity for potential everything-app ambitions. Is this the final straw for users and advertisers?
Article
| Jul 25, 2023
Threads engagement unspools: Despite a promising start, Meta's new app faces a dip, potentially dimming ad potential.
Article
| Jul 17, 2023
A guide to the retail mobile app features consumers value the most, and a ranking of how 10 leading US multicategory retailers stack up.
Report
| Jul 28, 2022
Chart
| Sep 1, 2023
Source: NTT Docomo
Threads plans first updates: User interface complaints lead to changes that may make the new app appeal to Twitter power users.
Article
| Jul 12, 2023