On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how toy brands are using TikTok as a marketing channel for children and adults alike, and how brands are making their toy stores more experiential to drive sales. Then, for "Pop-Up Rankings," we rank toy brands whose creative marketing strategies are making their toys stand out. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
Audio
| Aug 29, 2023
Brands can capitalize on social trends with real-world products and programs, but they have to be able to act at the speed of TikTok. That means giving creators autonomy, having a strong brand identity, and keeping a close eye on trends.
Article
| Aug 28, 2023
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| Sep 27, 2023
Source: Insider Intelligence | eMarketer
TikTok could be the savior of the box office and travel counter: Pandemic-challenged industries have embraced the social media app in the hopes of fueling their recovery.
Article
| Jan 11, 2022
“Little treat” culture has taken over TikTok. The hashtag #littletreat has amassed 41.4 million views, and video after video shows users justifying their small purchases because they “deserve a little treat.” But little treats can add up. So Gen Z and millennial consumers are using rewards apps to pay for their little luxuries, according to Wes Schroll, CEO of the rewards app Fetch.
Article
| Sep 1, 2023
Twitter has started a gentle decline in US users. The social media app peaked in 2021 with 57.8 million monthly US users. This year, that figure will flutter downward by 0.5%, hitting 57.5 million by year-end. But it's not all a decline for the platform.
Article
| May 16, 2022
On Monday, Twitter accepted a bid from Elon Musk to buy the platform for about $44 billion, putting the world's richest man in the driver's seat of one of the world's biggest social media apps.
Article
| Apr 28, 2022
That’s up 28.7% from 2019, the result of more time with social media apps, listening to music on streaming apps, and watching more content on smartphones in general. Smartphone penetration in Canada reached 95.8% in H1 2023. That’s up a few percentage points from last year and from 89.3% in 2019.
Report
| Oct 30, 2023
Our Take: TikTok has quickly become the darling of social media apps, and therefore an essential marketing channel. However, it has shown cracks in its armor and raises some concerns going forward. These include:. Bipartisan scrutiny in the US and potential regulation stemming from its Chinese ownership and opaque business practices.
Report
| Dec 13, 2022
US consumers spent $2.17 billion on social media apps in 2022, nearly half a billion more than the year before, according to data.ai. Worldwide, social app spend hit $7.28 billion last year, up from $6.32 billion in 2021.
Article
| Feb 21, 2023
Meta gained a strong hold over the US social media app rankings last year, with Instagram, WhatsApp, Messenger, and Facebook all boasting the highest numbers of downloads, according to Apptopia. Messaging app Telegram broke into the top 10 this year, as did relative newcomer BeReal.
Article
| Feb 14, 2023
ByteDance is dead set on building up TikTok Shop in the US: Its aggressive moves to build a robust shopping service could lead to a $500 million loss this year.
Article
| Aug 23, 2023
Since then, the use of smartphones and tablets (which we consider mobile devices for the purposes of ad spend figures) has increased dramatically, as has mobile social media use. There will be 25.0 million mobile phone social network users in Canada this year, according to our forecast. Mobile’s dominance provides a unique opportunity for brands.
Report
| Jan 29, 2024
TikTok and Instagram were once again the top US social networking apps of 2021, downloaded 94.0 million and 64.0 million times that year, respectively. Snapchat took third place with a 10% jump in downloads, leapfrogging Facebook, whose downloads fell by 11%.
Article
| Feb 25, 2022
Key stat: About 98% of creators use Instagram feed posts, Instagram Stories, and Instagram Reels, putting the platform above TikTok, Facebook, and other popular social networks for creator use, according to Mavrck.
Article
| Aug 28, 2023
In March, 37% of US teens called TikTok their favorite social media app, up from 30% the same month two years ago, according to Piper Sandler. Snapchat dropped to second place, falling to 27% from 31% during that period. In the No. 3 spot is Instagram, which 23% of teens named their top choice.
Article
| Apr 24, 2023
Key stat: $6.19 billion (9.0% of US social media ad spend) will go to TikTok this year, according to our forecast.
Marketers need to make sure they’re putting their TikTok budget to good use by choosing the right ad types for the right activations. Here’s an overview of in-feed versus Spark Ads on TikTok.
Article
| Aug 21, 2023
Article
| Aug 21, 2023
This month’s ad platforms update is all about analytics, with Google, TikTok, and Microsoft announcing improved reporting tools. Plus, Amazon announced on-site and off-site retail media innovations. And we saw some interesting ad network updates from Lyft and Intuit. Here’s a breakdown of what’s new.
Article
| Aug 21, 2023
New app makes a play for Gen Z: As TikTok teeters on the verge of a ban in the US, Zigazoo is one social media app that is vying for market share.
Article
| Apr 7, 2023
On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson.
Audio
| Mar 29, 2023
Just two days ago, another TikTok ban bill was proposed. Though it’s not law, there are already state bans for the use of the social media app on government phones or accessed through Wi-Fi offered at some state colleges.
Article
| Mar 7, 2023
On today's episode, we discuss whether Snapchat is consistently growing or coasting. "In Other News," we talk about what Snapchat's involvement in the metaverse might look like and why BeReal may be Gen Z's new favorite social media app. Tune in to the discussion with our Briefing director Jeremy Goldman.
Audio
| May 2, 2022
On today's episode, we discuss why Snap saw record slow revenue growth in Q3, how it still managed to grow users by so much, and where the company goes from here. "In Other News," we talk about the concern over BeReal not having a financial model and what to make of a new social app that is ranked No. 1 in the app store ahead of BeReal and TikTok. Tune in to the discussion with our analyst Jasmine Enberg.
Audio
| Oct 31, 2022
On today's episode, we discuss the most important figures from Meta's Q2 earnings, the biggest challenges for the company, and how much of a competitor TikTok really is. "In Other News," we talk about the new social media app BeReal, its impact on the space, and what changes we can expect to see as Gen Z takes over social media from millennials. Tune in to the discussion with our analyst Debra Aho Williamson.
Audio
| Aug 10, 2022